Contributors

Manny Medina

Founder & CEO

Founder and CEO of Paid.ai, the monetization platform for AI agents. Previously founded Outreach and built it into the category-defining sales engagement platform.

Sam Jacobs

Founder & CEO @ Pavilion

Founder and CEO of Pavilion, the community for elite GTM operators — CROs, CMOs, CCOs, and revenue leaders at companies like Salesforce, HubSpot, Stripe, Snowflake, and Clay. WSJ bestselling author of Kind Folks Finish First and co-host of the Topline podcast.

Amos Bar-Joseph

CEO & Co-Founder

Co-founder and CEO of Swan, building the AI GTM engineer. Believes any go-to-market idea should become a running agentic workflow in seconds — not a quarter-long project.

Justin Rowe

Founder & CMO @ Impactable

Justin is the founder and CMO of Impactable, a B2B LinkedIn ads agency with $50M+ in B2B ad spend managed, 70+ experts across 8+ channels, and, since January 2025, the first independent agency in the world with an official agency partnership agreement with LinkedIn. He built his first agency, LinkNLearn, from a LinkedIn lead-generation side business into the #1 ranked LinkedIn expert on Upwork, serving over 1,000 companies across 30+ countries before it was acquired in 2021 and rebranded as Impactable. LinkedIn itself published the Lacework case study on the team's full-funnel work (6X ROI on ad spend), and HeyReach hired Impactable to run its paid media.

Yoni Tserruya

Co-Founder & CEO

Yoni co-founded Lusha in 2016 - starting it as a side project while working as an iOS developer - and leads it as CEO. Today Lusha is one of the most widely used B2B sales intelligence platforms, with a community of 800,000+ sales professionals across 270,000+ organizations, and reached a $1.5B valuation with its $205M Series B in 2021.

Gal Aga

Co-Founder & CEO @ Aligned

Co-Founder & CEO of Aligned, the AI deal workspace used by 70K sellers and a million buyers a month to run B2B deals — fresh off a $60M Series B led by PeakSpan Capital ($73.8M raised in total). A serial sales leader before founding Aligned: CRO at Anagog, VP Global Sales at Syte, and Director of Sales at Sisense.

Alex Vacca

Founder & CEO @ Frontal

Founder and CEO of Frontal (formerly ColdIQ) — the revenue-systems team behind 275+ B2B companies and one of four Clay Elite Studio partners worldwide. Frontal builds signal-driven revenue engines: clean data, buying signals, and triggered plays wired into HubSpot, Salesforce, and Clay, with results like $7.83M in qualified pipeline for AirOps. Alex's open outbound skills encode how Frontal actually runs cold email, Clay, list building, and signal-based selling.

Sangram Vajre

Co-founder & CEO

Co-founder and CEO of GTM Partners, a data-driven go-to-market analyst firm. Built two companies to over $100M in revenue, served as head of marketing at Pardot, and co-founded Terminus. WSJ bestselling author of MOVE and creator of GTMonday, a weekly briefing with 175K+ subscribers.

Ariel Cohen

Founding Growth Engineer

AI researcher turned founder turned growth engineer. Still figuring it out, in public.

Kevin "KD" Dorsey

CRO

CRO at LeanScaper and founder of the Sales Leadership Accelerator. Teaches sales leaders the systems behind scale — playbooks, call scorecards, coaching, and hiring — built over years of running SaaS sales orgs.

Maja Voje

Founder

Bestselling author of GTM Strategist. Helps B2B and AI products go to market and build repeatable systems to get customers.

Jeremy Hurst

VP of Autonomous GTM

I left a $450K VP Sales role to take a job with a made-up title: VP of Autonomous GTM.

Brad Smith

Startups & Investor Partnerships

Former founder of Sonar and the Wizards of Ops community. Head of Startups and Investor Partnerships at Zapier. Uses AI daily as a co-founder-style partner — strategy, research, outreach, execution.

Emilia Korczynska

VP of Marketing @ Userpilot

Emilia is VP of Marketing at Userpilot and teaches ZenABM's ABM Bootcamp. Her 'Lean ABM' playbook — documented in GTM Strategist and Growth Unhinged case studies — generated $900K in pipeline and $200K closed-won in 135 days at a 12:1 pipeline-to-spend ratio, without expensive ABM platforms.

Luke Shalom

Founder & CEO @ Atticus

Founder and CEO of Atticus, building founder-led demand systems for expertise-led businesses. Top 3 UK growth and lead-gen marketer (Favikon) two years running, with an 80,000+ B2B audience and $100M+ in client pipeline from LinkedIn. Pioneered content-led outbound and writes THE PLAYBOOK newsletter.

Ivan Falco

Ads Engineer @ Frontal

Ads engineer at Frontal (formerly ColdIQ Agency) — the revenue-systems team behind 275+ B2B companies and one of four Clay Elite Studio partners worldwide. Ivan treats paid media as an engineering discipline: ABM (1:1), LinkedIn Ads, and Meta Ads for B2B tech, wired into the CRM so the ad platforms optimize for qualified pipeline instead of cheap leads. His open-source Meta Ads skills turn Claude Code into an ads engineer on your team — it knows the strategy, pulls live account data, and runs the account.

Uriel Knorovich

Co-Founder & CEO, Nimble

Uriel Knorovich is the co-founder and CEO of Nimble, the web search agent platform that gives AI agents expert-level, self-learning web search — powering pricing intelligence, brand monitoring, and deep research workflows for retail, finance, and agent builders.

Rutger Katz

Founder @ Neon Triforce — AI-Ready Revenue Systems

Helps B2B scale-ups (€15–150M) build AI-ready revenue systems — diagnostics first, then the operating system: forecasting, pipeline architecture, handoffs, and the tooling to run it.

Ido Goldberg

Co-Founder & CPO

These are Swan's default skills — the GTM table stakes every new workspace gets on day one. You start from a working motion, not a blank page.

Daniel Bustamante

Founder & CEO @ Velocity

Daniel is Founder & CEO of Velocity, the email ghostwriting agency he co-founded with Nicolas Cole and Dickie Bush — writing lead magnets, newsletters, and email sequences for founder-led education, SaaS, and agency businesses. He spent five years running ops and automation at Ship 30 for 30 and three as CMO of Premium Ghostwriting Academy; the team behind Velocity has generated $20M+ selling education products with email and grown 199k+ subscribers on its own newsletters.

Yahav Fuchs

Founder

Founder of ReddGrow, the Reddit marketing and AI-visibility platform helping B2B brands show up where buyers ask questions — and in the AI answers that learn from them. Two-time founder — raised $6M for Orbb and scaled it past $1M ARR — now bootstrapping ReddGrow solo, shipping production-grade agentic systems himself.

Tanyo Gochev

Co-Founder & Head of GTM, The Demand Department

Co-Founder and Head of GTM of The Demand Department. We build go-to-market engines for funded B2B startups and founder-led service businesses — the list, the offer, the sequences, the content, and the pipeline discipline that holds them together.

Nylan Richard

AI Expert in Residence @ FullEnrich

Nylan works on AI at FullEnrich, the B2B waterfall enrichment platform that combines 20+ data providers to find verified work emails and phone numbers. As the company's AI Expert in Residence he leads its AI prospecting series with Claude and built the FullEnrich MCP and its public Claude skills plugin.

Thomas Marcelle

Co-founder

Co-founder of Naano, the marketplace connecting B2B brands with 2,000+ vetted LinkedIn creators — matching, briefs, attribution, and payouts in one flow. Naano campaigns have shipped 5,000+ posts and 30K+ leads for brands like lemlist, Attio, Ringover, and La Growth Machine. Champions the mid-tier expert creator: practitioners whose audiences are dense with the exact buyers B2B brands need.

Ryan Iyengar

CEO & Founder, Full Stack GTM

Ryan Iyengar is the CEO and founder of Full Stack GTM. He previously led go-to-market organizations as a CMO, CRO, and President, most recently as President of Helium 10, and now builds governed data and AI systems for GTM teams. He shares open-source work on [GitHub](https://github.com/ryanfsgtm).

Sam Dunning

Founder @ Breaking B2B

Founder of Breaking B2B, an SEO agency helping SaaS and B2B teams scale organic pipeline from Google and AI search — SEO for revenue, not vanity. Host of the Breaking B2B podcast, a top 2.5% B2B marketing podcast.

Gali Firon

Sales & Marketing Coordinator, Kidoz Inc.

Gali Firon is a Sales & Marketing Coordinator at Kidoz Inc., working across content, executive thought leadership, and earned media for the company's ad-tech brands. Her skills encode the editing and outreach standards she uses in production: how to make AI-drafted GTM copy read like a specific human, how to run founder LinkedIn content that does not repeat itself, and how to pitch journalists so they actually reply.

Vesselin Malev

Managing Director, The Demand Department

Vesselin Malev runs The Demand Department, where outbound, inbound, and conversion operate as one system rather than three teams. His earlier growth work sits behind crypto exchanges and Web3 media. He also holds operating ownership in B2B services, real estate, and consumer brands, and the firm's clients include YC-backed founders and category-leading tools.

Erwann Lefevre

Growth & GTM Engineer, La Growth Machine

I work as a Growth & GTM Engineer at La Growth Machine, where I run outreach, CRO and acquisition — and spend most of my time turning the parts that work into something repeatable. I build GTM System, an open-source library of Claude skills for the go-to-market motion: sourcing and list building, campaign copy, reply handling, and the analytics that tell you which of it actually produced revenue. My skills encode the operator judgment underneath that work — the thresholds I really use, the checks that catch a bad list before it ships, and the failure modes I've hit often enough to write down.

John Williams

Founder, AHMEEGO

Founder of AHMEEGO and the practitioner behind Buddy, the open-source Google Ads agent. 15+ years managing $350M+ in ad spend across NortonLifeLock, GM, Eventbrite, Prudential, Columbia, and Harvard — including a 192% YoY paid-search growth run at NortonLifeLock. Now builds AI-native paid-media tooling in the open, including a live agent that reads and writes to Google Ads accounts under explicit human confirmation.

Max Nimmo

Founder @ CreatorWorks

Max is the founder of CreatorWorks, the creator-led growth agency for B2B SaaS and AI companies. CreatorWorks builds and runs end-to-end LinkedIn creator programmes — discovery, vetting, contracts, briefs, and analytics — for companies like Productive, GoMarble, and Aggero, with results like 5x more leads from LinkedIn and 87% of leads attributed to creator activity.

Nadav David

Strategic Partnerships Manager, Kidoz

Strategic partnerships in advertising technology, selling media into brand and agency buying teams. My skills encode the outbound discipline I run daily: find the real bridge into an account before spending a cold touch, and refuse to ship a message that is clean but gives a stranger no reason to answer.

Omer Levy

GTM AI Solution Architect

Omer is a GTM AI Solution Architect at Lusha and part of the team behind the Lusha Campus plays library. His skills here are the agentic builds: the prospector, the outreach and customer-health workflows, and enrichment.

Peter Cools

Founder, Rodz

Founder of Rodz, an intent-data platform for outbound. My skills encode a producer's view of intent-led GTM — turning real buying signals (competitor engagement, hiring, funding, social) into timed, differentiated outreach that reaches buyers while they're in-market.

Alon Goldenberg

Technical Product Manager, Nimbleway

Alon is a technical product manager at Nimbleway, building live-web research and monitoring workflows for GTM teams — competitor intelligence, meeting prep, brand and launch monitoring — and turns the ones that work repeatedly into reusable agent skills. The skills here encode those field-tested plays in a tool-agnostic form.

Amir Baldiga

Founder, Zooq

I build Zooq, an API and MCP server that gives AI agents structured access to LinkedIn data without anyone connecting their own account. Most of what I know about GTM came from watching agents run these plays badly first: lists that could not be explained, personalization that smelled synthetic, account briefs that were reformatted About pages. The skills I contribute here encode the guardrails that fixed those failures, written so they hold up whatever data source sits underneath.

Imad Badreddine

Founder, Alpaca Leads

Imad runs Alpaca Leads, a B2B lead generation agency, where he manages multi-account LinkedIn outreach for clients day to day. His skills encode the operating rules his team uses to keep sender accounts healthy while scaling outbound.

Udi Cohen

Director of Revenue Operations

Udi is Lusha's Director of Revenue Operations and part of the team behind the Lusha Campus plays library. His skills here cover the RevOps side of the catalog: data quality, scoring and routing, and pipeline review.

Gal Tamir

Director of Marketing Operations

Gal is Lusha's Director of Marketing Operations and part of the team behind the Lusha Campus plays library. His skills here cover the marketing machinery: sequencing, buying groups, and territory signals.

Huxley Peckham

Founder, Tech Horizon Labs

Founder at Tech Horizon Labs on Australia's Sunshine Coast. Builds Are you found by AI?, an AI-visibility scanner that measures whether answer engines name a business when its buyers ask — thousands of live-measured businesses feeding a public index. These skills encode that measurement discipline: sample the answers, keep the receipts, track the movement.

Lucas Godtfredsen

Founder, GTM Now

Lucas is the founder of GTM Now, an AI-native sales engine that sources companies, writes the outreach, sends it from the user's own mailbox and books the meeting — with a switch the user can turn off at any point. He builds it by running it on his own pipeline, which is where these skills come from: each one is a rule written the day the honest version of the product cost him something.

Shane O'Connor

Founder, The GTM Co-Founder

Shane builds The GTM Co-Founder, an open-source go-to-market system for early-stage technical founders, and is a GTM advisor at QC Growth. His skills encode the judgment behind taking a developer tool from "nobody came" to real revenue: finding the ICP who actually pays, positioning around the problem instead of a feature list, pricing on value instead of a guess, and running the founder-led sales conversations that turn free users into paying customers. It is the commercial half of the job, written for founders who can build anything but stall on who it's for and why they would pay.

Aditya Sriram

Co-Founder @ GoMarble AI

Aditya co-founded GoMarble AI, the AI agent for paid media teams that works on top of Meta Ads, Google Ads, Shopify and GA4 data and was Product Hunt's #1 Product of the Day. Before GoMarble he led growth at Rupeek after working at BCG and McKinsey, and he brings that background to GoMarble's growth and operations.

Amit Rotstein

Head of Product, Spotlight.ai

Amit is Head of Product at Spotlight.ai, an autonomous deal execution platform, with 20+ years of experience building software and product organizations, including deep CRM platform expertise. At Spotlight.ai, he builds the product for AI-driven deal execution, covering value-selling and forecasting workflows.

Boaz Descalo

Founder & CEO, Node8

I build and scale AI systems for B2B companies. Today I run Node8, where we partner with teams from early-stage startups to public companies to move from AI strategy to production implementation and measurable adoption. My skills encode the data-plumbing side of GTM — the unglamorous resolution, dedupe, and hygiene steps that decide whether enrichment and outreach downstream actually work.

Danni Chen

Head of Product & GTM, AI

VP Marketing & Growth at Yellow.ai, demand gen at LeanTaaS, Payoneer through exit. Now building an AI-native product 0→1 at Gen Digital — the Fortune 500 parent of Norton LifeLock — where I run product and GTM, both sides, at the same time. I advise early and mid-stage companies on both halves of that problem: proving the PMF is real, then building the engine that scales it. Most GTM advice fails because it comes from one side of the line — marketers who can't change the product, product people who can't sell it. These skills are what I run from both sides.

Din Arbel

GTM @ Utila

Din leads GTM at Utila, the enterprise platform for stablecoin and digital-asset operations — MPC wallets, treasury, and tokenization infrastructure used by fintechs, banks, and payment providers, SOC 2 Type II compliant and spanning 100+ blockchains.

Gerrit Kesten

Co-Founder, job.rocks

Gerrit Kesten is Co-Founder at job.rocks, where he works across business development, marketing, and growth for a Swiss workforce-management SaaS company. His operating experience includes founder-led GTM, acquired-brand integration, and the commercial and technical handoffs required to modernise a legacy product without disrupting customer access or existing demand. His skills encode practical decision systems for high-stakes GTM transitions rather than generic campaign advice.

Mike Heller

Partner @ Floodgate

Mike is a partner at Floodgate, investing in seed and pre-seed founders. He helped define the first product-led sales motion as an early enterprise seller and team lead at Dropbox, then joined Clearbit as its first business hire, leading sales, post-sales and partnerships through 40x revenue growth and the exit to HubSpot. Before Floodgate he ran a consulting practice coaching the founders of 30+ seed-stage startups on a slimmed-down version of sales best practices.

Alice Teodorescu

Co-Founder, Tipar Collective

Alice is a three-time founding product marketer and co-founder of Tipar Collective, which builds growth infrastructure for companies at inflection points. Her skill here distills the voice-of-customer system Tipar builds into client GTM motions.

Andre Guelmann

Founder, BeSeenByAI

Andre is a revenue-first SEO consultant for startups and SaaS product teams, and the builder of BeSeenByAI, which crawls a site page by page and scores every page against the five steps of getting cited by AI engines: findable, readable, trustworthy, complete, and relevant.

Austin Hay

Operating Partner @ Khosla Ventures

Austin is an Operating Partner at Khosla Ventures working on growth systems and applied AI, and writes The Growth Stack Mafia newsletter. A career growth operator at Branch, mParticle, Runway, and Ramp, he co-founded Clarify, teaches the Martech program at Reforge, and has advised teams at Notion, Airbnb, Robinhood, Walmart, and JPMorgan Chase.

Bojan Djakonovic Berisavljevic

Head of Innovation @ BLYNKED

Bojan is Head of Innovation at BLYNKED, a Dutch growth partner that builds and runs complete outbound systems for B2B service providers — with a standing promise of €1M in predictable outbound pipeline in 12 months, or you don't pay. A GTM engineer and Clay expert focused on signal-led, evidence-gated campaigns.

Dave Engel

Founder @ Confra

Founder of Confra — “your sales team at the events you can't attend.” Senior, industry-native reps work conference floors on clients' behalf, from flagship conferences to two-hour networking sessions. In 2025: 35 events across four continents, 1,000+ qualified leads, and ~$1M in closed client revenue.

Dima Bilous

Founder, Anfloy

Dima is the founder of Anfloy, where he builds AI agentic systems for GTM and internal ops. He shares real breakdowns of tested systems he delivered to clients or runs inside his own company.

Dušan Vystrčil

Product Manager, Apify AI team

Dušan is a Product Manager on the AI team at Apify — the platform where developers build, deploy, and publish web scraping, data extraction, and web automation tools. His skills encode how to turn scraped public data, like job postings, into disciplined GTM signals.

Dyanesh Perumal

Principal GTM Engineer & Founder, Nett New

I build outbound systems for mid-market and enterprise revenue teams — the research, the messaging, and the infrastructure a rep needs to run the top rep's playbook on day one. Through Nett New I work as a fractional GTM engineer, embedding with founders and sales leaders to stand up the first outbound motion or fix one that stalled. My skills encode how I prep a rep for a live conversation: earn the right to the call with why-you and why-now relevance, lead with the warm route when there is one, and sell the meeting rather than the product on the phone.

Elad Hefetz

CEO, Airfleet

Elad is the CEO of Airfleet, a marketing engineering company that builds websites, brand, and demand systems for B2B tech. His skills encode how to make brands visible and correctly represented inside AI assistants (GEO / AI search) and how to turn that visibility into pipeline.

Eliezer Cohen

Head of Global Sales & Partnerships, GoPerfect

Head of Global Sales & Partnerships at GoPerfect, an AI-first HR tech company. Previously spent seven years at HiBob, progressing from BDR to Sales Manager and leading one of its UK and Ireland sales teams. Turns frontline B2B SaaS experience into practical, repeatable GTM playbooks for selling and scaling with AI.

Jorge Macías

Founder @ The GTM Engineering Company

Jorge is the founder of The GTM Engineering Company, a fractional GTM engineering practice for early-stage tech startups. A Y Combinator S18 founder, he has implemented 100+ GTM systems and automations and advised 50+ B2B companies on building scalable outbound engines.

Joshua Waldman

Founder, SendX

Joshua runs SendX, an email marketing platform, and SendPost, an email API for high-volume senders. His skills encode the deliverability methodology built from managing shared IP pools that process 10-18 million messages a day and consulting for ESPs handling billions of emails.

Katya Tarapovskaia

Head of Marketing & AI Solutions @ YouStellar

Katya is Head of Marketing & AI Solutions at YouStellar, an account-based GTM agency that helps B2B SaaS companies break into key accounts 60% faster with ABM and AI systems built on 6sense and HubSpot, in partnership with both platforms.

Khondokar MD Asiful Islam

Co-founder, SerpDad. Organizer, The SEO Event

Khondokar MD Asiful Islam — Asif — co-founded SerpDad and organizes The SEO Event. He approaches search the way an engineer would: reading Google's patents and the leaked Search API documentation to explain *why* a page ranks, so recommendations arrive with receipts instead of guesswork. His skills encode that evidence-first method — fast, defensible SEO wins you can trace to the mechanism behind them and verify for yourself.

Monica Dinu

VP Growth & Marketing @ Alasco

VP Growth & Marketing at Alasco, the PropTech SaaS platform for financial control in construction. Previously Marketing Director at FLOWX.AI and DocProcess, and marketing lead, fractional CMO, advisor, and investor to fast-growing startups across the built environment, fintech, and agentic AI. Writes about marketing and growth for real-estate SaaS on her Substack.

Nikhil Mirza

Sr Director, Sales Operations, Taboola

Nikhil is Senior Director of Sales Operations at Taboola, where his focus is forecast accuracy, pipeline hygiene, and building the systems enterprise sellers actually use rather than the ones they route around. His skills encode the operator's half of revenue work: turning a qualification framework into something a rep runs on a Tuesday, and into a forecast a leader can defend.

Pete Mientkiewicz

Founder, ScaleUP Systems

Pete Mientkiewicz is the founder of ScaleUP Systems, a UK-based AI growth agency that builds AI agents and revenue systems generating outbound and paid-media pipeline for B2B founders. He sets the strategy and designs the systems; the agency's AI workforce runs them day to day. Based in Portsmouth, UK.

Peter S. Borkovich

VP Americas Sales @ HiBob

Revenue leader running Americas sales at HiBob, the modern HR platform. Before HiBob he held revenue leadership roles at Vidyard and Yotpo, and he works with GTM teams as a coach, investor, and advisor — including Swan AI.

Rob Snyder

Author, The Power of Pull

Author of The Power of Pull and writer of The Physics of Startups newsletter. Fellow at Harvard Innovation Labs, HBS alum and ex-McKinsey, he has helped 50+ B2B startups find repeatable sales on the way from zero to $1M+ ARR.

Roman Palii

Founder

Founder of KyivGallery, Ukraine's first online art marketplace — launched January 2007 and running ever since: 18,500+ works from 500+ artists listed over nineteen years, 5,000+ live today, shipping worldwide and trading through the war. Non-executive since 2024. Nineteen years of marketplace economics rather than SaaS playbooks: supplier revenue splits, discount policy, and the contract terms that decide whether a promotion makes money or quietly destroys it. Alongside it, founded and exited Kuponi.com.ua, Ukraine's first coupon aggregator, and scaled a content monetization network to €700K annual revenue. Now Product Lead at Humanz and fractional Head of Product at BankStore, an AI-native fintech. His skills come from P&Ls where one sale is one unique item and there is no second unit to make the margin back on.

Ryan Estes

Founder @ AI For Founders

Founder of AI For Founders — a weekly AI newsletter read by 47,000+ founders (90% funded founders and CEOs) and the #1 AI founders podcast on Spotify, in the top 3% of all active podcasts globally. One curated email a week: frameworks founders can put to work the same day, signal over hype.

Sabahudin Murtić

Founder @ Unstuck

Bosnia-based AI consultant and writer of Unstuck, the newsletter where 9,000+ non-technical operators learn to put AI to work on everyday tasks. Has built 100+ custom AI workflows and 50+ GPTs, and helped 30+ founders and consultants turn LinkedIn into their #1 growth channel.

Steve Armenti

Founder @ twelfth agency

Steve spent 7 years at Google building $2B funnels for Cloud, Workspace, Chrome, and Android before founding twelfth agency, a modern ABM shop for growth-stage B2B. His signal-based programs have generated $2B+ in client pipeline for companies from seed to enterprise, including Google, Cohere, Demandbase, and Watershed.

Sung Jo

SEO/AEO Lead @ Clay

SEO/AEO Lead at Clay, where he builds the programmatic SEO and AEO engine behind clay.com. Previously led SEO at Webflow and drove SEO as a senior product manager at Amazon, with earlier roles at Etsy and Microsoft.

Tim Yakubson

Founder @ B2B Boosted

Founder of B2B Boosted, a London-based agency that teaches and implements GTM engineering — Clay, Claude Code, and n8n. Built Unlock GTME, the #1 GTM engineering community in the world, and has tested his cold email system across 50+ client campaigns.

Victor Moen

Co-Founder & CEO @ Affilial

Co-founder and CEO of Affilial, the first Gold-certified affiliate agency on PartnerStack — running end-to-end affiliate programs for B2B SaaS companies like Instantly, Tidio, Sender, and Surfe, with 10,000+ active partners managed and eight figures in tracked ARR driven for clients. His thesis: affiliates aren't links, they're people — programs win on recruitment quality and activation, not volume.