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Sam Dunning

Sam Dunning

Founder @ Breaking B2B

Founder of Breaking B2B, an SEO agency helping SaaS and B2B teams scale organic pipeline from Google and AI search — SEO for revenue, not vanity. Host of the Breaking B2B podcast, a top 2.5% B2B marketing podcast.

8 skills · 0 installs

Skills by Sam

SEO0
Sam Dunning

Sam Dunning

Founder @ Breaking B2B

Business context ingestion

Use this skill when starting SEO or content work for a client and you need a complete account intelligence document first — what they sell, who they sell to, what they want to sell more of, and what already works. Fires on "onboard this SEO client", "build account context", or before any keyword research. Pulls the live website, Ahrefs site data, call transcripts, and client comms into one confirmed picture. Phase 1 of the SEO topic research pipeline; runs standalone.

SEO0
Sam Dunning

Sam Dunning

Founder @ Breaking B2B

Business fit filter

Use this skill when a qualified keyword list needs the commercial filter — five gates checking pipeline potential, ICP match, honest product fit, client alignment, and net-new vs update vs cannibalization. Stops an SEO plan from becoming a traffic play; traffic for the wrong audience is a cost, not a win. Fires on "which of these keywords are actually worth it", "filter for pipeline". Phase 5 of the SEO topic research pipeline; runs standalone if you paste the keyword list and account context.

SEO0
Sam Dunning

Sam Dunning

Founder @ Breaking B2B

Keyword validation

Use this skill when you have content opportunity angles or topic ideas and need to validate them against real search demand with Ahrefs — volumes, keyword difficulty, and competitor keyword gaps, with seed patterns per opportunity type. Ahrefs validates, it doesn't dictate strategy. Fires on "validate these keywords", "is there search demand for this", "build the keyword pool". Phase 3 of the SEO topic research pipeline; runs standalone if you paste the opportunity list.

SEO0
Sam Dunning

Sam Dunning

Founder @ Breaking B2B

Opportunity extraction

Use this skill when account context exists and you need content opportunity angles before touching keywords — competitor plays, objection content, feature/use-case/vertical pages, pain-led topics. Turns account intelligence into a prioritized opportunity inventory where every angle traces to a named signal from calls, comms, or data. Phase 2 of the SEO topic research pipeline; runs standalone if you paste the account context.

SEO0
Sam Dunning

Sam Dunning

Founder @ Breaking B2B

SEO topic research pipeline

Use this skill when a B2B or SaaS site needs an SEO content roadmap grounded in commercial reality — the user asks for "topic research", "keyword research", "an SEO content plan", "what should we publish to rank", or wants organic pipeline from Google and AI search rather than traffic. It runs seven phases — business context ingestion, opportunity extraction, keyword validation, SERP qualification, business fit filtering, topic shaping, and prioritization — and produces a tiered, sequenced topic plan ready for briefing. Each phase is also available as its own standalone skill in the library.

SEO0
Sam Dunning

Sam Dunning

Founder @ Breaking B2B

SERP qualification

Use this skill when a keyword list needs a reality check against what actually ranks — intent clarity, rewarded content format, competitive landscape, and beatable gaps, ending in QUALIFY / CONDITIONAL / KILL verdicts per keyword. Many topics die here; that's the point. Fires on "can we rank for this", "check the SERPs", "qualify these keywords". Phase 4 of the SEO topic research pipeline; runs standalone if you paste the keyword candidates.

SEO0
Sam Dunning

Sam Dunning

Founder @ Breaking B2B

Topic prioritization

Use this skill when a shaped topic list needs scoring and sequencing into a build order — six dimensions (commercial intent, ICP alignment, ranking feasibility, effort, authority leverage, adjacency to wins) into Tier 1/2/3, quick wins first. Fires on "what should we build first", "prioritize the content roadmap", "sequence these topics". Phase 7 of the SEO topic research pipeline; runs standalone if you paste the shaped topics.

SEO0
Sam Dunning

Sam Dunning

Founder @ Breaking B2B

Topic shaping

Use this skill when surviving topics need the right content format assigned — alternatives page vs comparison vs landing page vs guide — plus keyword clustering and site-architecture flags. Format drives structure, CTA, and ranking mechanics; let the SERP lead. Fires on "what format should this content be", "shape these topics", "should this be a landing page or a blog post". Phase 6 of the SEO topic research pipeline; runs standalone if you paste the filtered topic list.