gtmskills.com

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Curated skill playbooks for one job each, picked by hand and ordered the way the work happens.

For GTM leaders

Skills to think with, not build with.

The strategic work a revenue leader brings to their agent: the plan, the market position, the team and the board. Written by operators who have run it.

  1. 01Set the plan and the money behind it.
  2. 02Decide where you win and what you charge.
  3. 03Turn what works into a repeatable motion.
  4. 04Hire, develop, and build the bench.
  5. 05Bring the board a decision.

15 skills · 7 contributors

AI GTM transformation

Build the brain before the agents.

Diagnose the foundation, fix the data, score accounts the way a system should, and make the change stick. The skills teams reach for when the GTM org goes AI-native.

  1. 01Audit the foundation first.
  2. 02Build the data layer agents can trust.
  3. 03Let the system decide where to focus.
  4. 04Change how the team actually works.

8 skills · 5 contributors

Pipeline generation

From ICP to first reply.

The skills that build a signal-based pipeline engine: who to target, when to reach out, and what to say.

  1. 01Know exactly who to go after.
  2. 02Reach out when there is a reason to.
  3. 03Send a first touch worth replying to.

9 skills · 6 contributors

Deal acceleration

Move live deals with evidence, not hope.

Read each deal honestly, widen it, unblock it, and keep it moving to signature.

  1. 01See what is really there.
  2. 02Get past the single thread and the blocker.
  3. 03Build the path to signature.
  4. 04Compress the cycle.

8 skills · 6 contributors

ABM

Account-based, from list to progression.

Pick the accounts, map the buying group, run the plays, and measure whether accounts actually move.

  1. 01Choose the accounts and know who decides.
  2. 02Watch for signals and go to market.
  3. 03Prove accounts are moving.

9 skills · 7 contributors

Expansion

Grow the accounts you already won.

Score the book, work the best accounts, and protect the renewals.

  1. 01Find who is ready to grow and who is at risk.
  2. 02Build the case to expand.
  3. 03Save the renewals and design the system.

8 skills · 6 contributors

Events

Run the event like a pipeline play.

A playbook in four steps: choose and plan, book meetings before you land, work the room, then follow up and prove what it produced. Written by operators who run events for pipeline.

  1. 01Choose the event and plan who to meet.
  2. 02Book the meetings before you land.
  3. 03Walk into every room prepared.
  4. 04Follow up, then prove what it produced.

13 skills · 6 contributors

Ads

Paid media, run like an operator.

Audit the account, do the unit-economics math, then scale what converts across Meta, Google, and LinkedIn.

  1. 01Find what is wasting money.
  2. 02Put the budget where it converts.
  3. 03Scale what works.

8 skills · 3 contributors