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gtmskills.com

From ICP to first reply.

The outbound engine, step by step: who to target, when to reach out, an offer and a first touch worth answering, and the pipeline you already paid for.

25 skills, curated by hand.

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Run this playbook on your company.

Swan works through all 6 steps for your company, starting with step 1.

01 · Target

Know exactly who to go after.

Find who actually pays you, define the ICP, build and fill the list, and turn every closed-won deal into lookalike pipeline.

Prospecting0

Erwann Lefevre

lagrowthmachine.comGrowth & GTM Engineer, La Growth Machine

Won-deal ICP finder

Use this skill when someone wants to know who actually pays them — auditing closed-won deals to derive a proven ideal customer profile instead of an aspirational one, then building a look-alike target list from it. Produces a revenue-ranked deal table, two to four named ICP archetypes with searchable criteria, and a ranking of the acquisition sources that produced the money. Trigger phrasings: "audit my biggest deals", "which customers made us the most money", "analyse my closed-won", "what's my real ICP", "find more customers like my best ones", "look-alike accounts", "revenue by account", "which channel produced our best deals", "ICP refresh before planning".

Prospecting34

Alex Vacca + 1

frontal.soFounder & CEO @ Frontal

The list architect

Use this skill when building B2B lead lists — ICP definition and scoring, sourcing companies, qualifying accounts, finding contacts, persona mapping, deduplication, and data validation. Triggers on 'lead list', 'list building', 'Sales Navigator', 'boolean search', 'ICP', 'ideal customer profile', 'find leads', 'prospect list', 'email verification', 'list hygiene', 'build a list', 'find prospects', 'deduplicate', 'qualify accounts', 'ABM'.

Prospecting71

Ido Goldberg

getswan.comCo-Founder & CPO

Build list

Builds prospect lists of companies, contacts, or both. Use when the user asks for target accounts, ICP-fit prospects, decision-makers, enrichment, or a list ready for CRM, Swan, or sequence activation.

Prospecting76

Rutger Katz

neontriforce.comFounder @ Neon Triforce — AI-Ready Revenue Systems

ICP builder

Build, validate, or expand your ICP (Ideal Customer Profile) using the GAP method, SPICED framework, and customer interview pipeline. Triggers on 'build your ICP,' 'check your ICP,' 'ICP validation,' 'ICP quality,' 'you don't have an ICP,' 'ICP is too broad,' 'who should we sell to,' 'segment our market,' 'ICP workshop,' 'customer interviews for ICP,' 'GAP method,' 'ICP expansion,' 'Goldilocks zone,' 'tier our customers,' 'A/B/C segmentation,' 'are we targeting the right customers,' 'segmentation check,' 'ICP review,' 'who are we actually selling to,' 'score our accounts,' 'ICP scoring,' 'fit score,' 'TAM list,' 'target list,' 'build our market list,' or any situation where your ICP is missing, broken, or needs validation. This skill covers the full ICP lifecycle: validate what exists, build from scratch, score every company 0-100 on fit, produce and maintain the TAM list, refine with interviews, and plan expansion. BOUNDARY: For positioning/messaging (step AFTER ICP), see positioning-messaging-designer.

Prospecting1

Ryan Iyengar

fullstackgtm.comCEO & Founder, Full Stack GTM

Build and fill a TAM

Use this skill when a team needs a defensible total addressable market and a governed plan to cover it over time. Produces a sourced account estimate, revenue model, contact target, CRM coverage baseline, and measured population plan.

Prospecting37

Ariel Cohen

getswan.comFounding Growth Engineer

Closed-won replication play

Use this skill when a deal closes won and you want to turn the win into pipeline immediately. It extracts the win profile, finds lookalike companies not yet in your CRM, researches the right persona contact at each, drafts outreach from the deal owner using an anonymized win reference, and queues a single batch review task — nothing sends without human approval.

02 · Time it

Reach out when there is a reason to.

Rank buying signals by how often they lead to a purchase, act on each one while it is warm, and know what to open with when there is no signal at all.

Signals38

Alex Vacca

frontal.soFounder & CEO @ Frontal

Buying signals ranked by purchase correlation

Use this skill when prioritizing outreach, building signal-based campaigns, or setting up intent tracking — 6 buying signals ranked by purchase correlation: former customers and alumni users, new leadership, high-intent website visits, tech stack changes, expansion, and hiring or downsizing.

Signals45

Alex Vacca

frontal.soFounder & CEO @ Frontal

The signal sourcer

Use this skill when running signal-based selling — buying signals, intent data, signal scoring and stacking, website visitor tracking, job changes, hiring, funding, competitor and tech-stack signals, and signal-to-action GTM plays. Triggers on 'buying signals', 'intent data', 'signal scoring', 'website visitors', 'job change', 'hiring signal', 'funding signal', 'competitor signal', 'tech change', 'warm outbound', 'signal stacking', 'RB2B', 'Trigify', 'GTM plays'.

Signals2

Ryan Iyengar

fullstackgtm.comCEO & Founder, Full Stack GTM

Trigger-based outbound

Use this skill to qualify one already-detected account event for an outreach decision; use abm-signal-watchlist to operate persistent monitoring across a fixed account list. Produces a ranked send, nurture, or skip decision, a verified contact target, a trigger-grounded opener, and an outcome record that improves future signal selection.

Signals0

Peter Cools

rodz.ioFounder, Rodz

Signal timing

Use this skill when a signal has fired and you need to decide when and how to reach out — "when do I contact them," "is this signal still warm." Given a signal type and the date it fired, it returns the outreach window, when it goes cold, the cadence, channel order, and a one-line angle.

Signals28

Alex Vacca

frontal.soFounder & CEO @ Frontal

Outbound triggers

Use this skill when running pure cold outbound with no prior signal, choosing an outbound premise — CXO Passdown, Groundswell, Multi-Persona, or classic cold outreach — building top-down or bottom-up campaigns, or multi-threading a buying committee across an account.

Signals34

Alex Vacca

frontal.soFounder & CEO @ Frontal

GTM signal plays

Use this skill when building outbound campaigns, creating signal-based plays, or expanding a GTM playbook. Eleven plays with execution details — new team members, skills-targeting, role-targeting, leaving employees, bad reviews, website visitors, inbound followers, and more — with signals and best timing.

03 · Write it

Send a first touch worth replying to.

Fix the offer first, then cold email that reads hand-written: the right message for executives and for the people doing the work, and an opening line built from real research.

Outreach27

Tanyo Gochev

demanddept.comCo-Founder & Head of GTM, The Demand Department

Cold offer architect

Use this skill when the thing being sold to strangers isn't landing, or before writing a single line of cold copy — to build a new cold-traffic offer, audit an existing one against a hard bar, or diagnose why one that reads fine gets no replies. Covers cold email, cold DM, cold ads, and cold mail: any audience with zero trust and no reason to believe you. Produces an architected offer plus a pass/fail score against eight binary criteria. Trigger phrasings: "my offer isn't converting", "low reply rate", "nobody's booking", "fix my offer", "what should I offer", "score this offer", "is this offer any good", "we changed the copy and nothing happened".

Outreach52

Alex Vacca + 1

frontal.soFounder & CEO @ Frontal

The cold email strategist

Use this skill when writing or fixing cold email — first-touch and follow-up sequences, re-engagement, subject lines, personalization at scale, ATL/BTL messaging, copywriting frameworks, deliverability, domain warmup, SPF/DKIM/DMARC, and email infrastructure. Triggers on 'cold email', 'email sequence', 'deliverability', 'warmup', 'bounce rate', 'inbox placement', 'email template', 'follow-up email', 'outbound email', 'subject line', 'personalization', 'email copy'.

Outreach91

Maja Voje

gtmstrategist.comFounder

Outreach messaging

Use this skill when writing B2B cold email — "write me a cold email for this client/product", "build an email sequence for this persona", "our reply rate is low, help me fix this email". Value-first cold email built to earn replies, not just opens - the reader gets something useful (an insight, observation, benchmark, or ungated resource) from the email itself, whether or not they ever reply. Applies the R.E.P.L.Y. framework (Relevance, Empathy, Payoff, Low-friction ask, You-focused), email anatomy and deliverability rules, cold-vs-warm tone, and a 4-touch sequence stack. For a new client or campaign, run the intake in references/questionnaire.md before writing.

Outreach36

Alex Vacca

frontal.soFounder & CEO @ Frontal

ATL vs BTL messaging

Use this skill when crafting messages for different seniority levels, deciding message length and tone, or adapting outreach to VPs and C-Level vs Managers and ICs — the Above-the-Line (ATL) / Below-the-Line (BTL) messaging framework for targeting executives vs end-users.

Outreach37

Alex Vacca

frontal.soFounder & CEO @ Frontal

Personalization hooks

Use this skill when turning prospect research into opening lines, choosing between a strong hook (verbatim quote) and a lite hook (conceptual tie), connecting personalization to relevance, or crafting personalized first lines for cold email and LinkedIn.

Outreach9

Dima Bilous

anfloy.comFounder, Anfloy

Give-first cold email

The skill for writing a proper cold email, for any product or service. Use it whenever a cold email needs writing and the usual asks are getting ignored. Triggers: "write my cold email", "nobody books from my outbound", "what should my CTA be", "make this email give value", "turn my offer into a cold email", "make my offer stronger". Takes the sender's actual offer and produces casual, founder-signed emails that earn the reply one of two ways: give the prospect a piece of the result up front (a finding, a mini tool, a done-for-them artifact), or make the offer so good that saying yes is the prospect's only job. Never just a call ask.

Outreach2

Nylan Richard

fullenrich.comAI Expert in Residence @ FullEnrich

Hyper-personalized outreach

Use this skill when the user wants to craft hyper-personalized outreach messages for B2B contacts. Acts as a senior outreach strategist: captures the user's voice and value prop through a discovery questionnaire, pulls rich contact data (work history, education, skills) from FullEnrich, and drafts cold emails, LinkedIn DMs, or cold call scripts that feel hand-written. Triggers on: "write outreach", "draft a cold email", "help me reach out", "write a message for", "prepare outreach", "let's do some outreach", or any request to contact prospects with personalized messaging.

04 · Work every channel

Go beyond the inbox.

Run the full LinkedIn sequence and pick up the phone with a script that earns the next minute.

Outreach37

Alex Vacca

frontal.soFounder & CEO @ Frontal

LinkedIn campaign playbook

Use this skill when building LinkedIn outreach sequences, writing LinkedIn messages or connection requests, planning multi-touch campaigns, choosing high-converting LinkedIn targets (post engagers, event attendees, profile viewers), or scheduling outreach to look human.

Outreach33

Alex Vacca

frontal.soFounder & CEO @ Frontal

Cold call scripts

Use this skill when training SDRs on calls, building call frameworks, or handling common phone scenarios — a 1-minute cold call script in 5 steps, a no-show phone script, and objection responses.

05 · Revive

Work the pipeline you already paid for.

Bring back closed-lost deals and quiet proposals, and follow your champions to their new companies.

Outreach1

Rutger Katz

neontriforce.comFounder @ Neon Triforce — AI-Ready Revenue Systems

Closed-lost revival

Run a quarterly revival sweep over the pipeline you already paid for: closed-lost deals, proposals that went quiet, champions who changed jobs, and engaged contacts who went silent. Triggers on 'closed-lost,' 'win-back,' 'revive dead deals,' 'they ghosted us,' 'gone quiet,' 'lost the deal, what now,' 'reactivation campaign,' 're-engage old pipeline,' 'proposal never answered,' 'dormant accounts,' or any situation where a team is buying new leads while a warehouse of once-interested accounts sits untouched. The skill gates hard: it revives accounts that engaged and then went quiet, never cold contacts that ignored you from day one. BOUNDARY: the won side of the same idea (turning wins into lookalike prospecting) is a separate play; a standing champion-move monitor detects movers continuously, while this skill only consumes verified moves inside a quarterly campaign; live threads still inside an active cadence (under 60 days of silence) are patience, not revival.

Signals36

Ariel Cohen

getswan.comFounding Growth Engineer

Champion move detection

Use this skill on a monthly cadence to detect champions and heavy users of your paying customers who changed jobs, verify the move against live LinkedIn data, score the new company, and surface qualifying moves as MQLs — while catching churn risk on the account they left. A known buyer bringing your product to their next company is one of the highest-converting signals in B2B; this skill turns it into a deterministic, deduped, monthly machine with hard guards against the classic failure modes (stale headlines, same-name profiles, warm familiarity mistaken for advocacy).

06 · Measure

Know why it is or is not working.

Benchmarks for opens, replies and meetings, the levers to pull when a number drops, and a controlled test before you trust personalization at scale.

Outreach33

Alex Vacca

frontal.soFounder & CEO @ Frontal

Email metrics and benchmarks

Use this skill when analyzing cold email campaign performance, setting benchmarks, diagnosing low open or reply rates, or optimizing outreach metrics. Covers 2X levers, reply rates by outreach type, deliverability thresholds, sequence performance, and quick diagnostics.

Outreach1

Amir Baldiga

zooq.devFounder, Zooq

Prove personalization beats your baseline

Use this skill when someone claims AI personalization lifts reply rates, or before you let an agent write outbound at scale. Runs a control/personalized/holdout split on your connection list, enforces a safety gate on every generated message, and returns a defensible read on whether personalization actually beat the generic baseline.

Run this playbook on your company.

Swan works through all 6 steps for your company, starting with step 1.