gtmskills.com

gtmskills.com · with Pavilion

SwanPavilion

The Women in AI GTM Award

Ten women who are actually doing it. Not talking about it.

Nominations close 7 November · Winners announced in December

What winners get

This is not a badge for your LinkedIn

Five things, and the first one is a building in Times Square.

Mock-up of a Times Square billboard featuring a Women in AI GTM Award winner

Your name in Times Square

We put the winners on a billboard in New York. Bring someone. Take the photo.

A skill built with you

We sit down for 45 minutes, you walk through something you actually run, and we turn it into a published skill on gtmskills.com under your name. You write nothing.

A permanent feature

Your profile on gtmskills.com, where around 6,000 people a month come looking for exactly this.

A stage

A webinar with the other winners. Practical, recorded, yours to share.

Something for the shelf

A physical award. Not a PDF.

The judges

Judged by women who have done it

No vendor panel. No sponsors voting.

Alexa Grabell

Founder, Pocus

Acquired by Apollo.io in 2026

LinkedIn

Sydney Sloan

Co-founder, B2B CMO Project

Ex-CMO at G2, Drata, Salesloft

LinkedIn

Amanda Malko

CRO, Thinkific

Ex-CMO at G2

LinkedIn

Amy Kohl

Founder & CEO, AK Ops

GTM operations for lean teams

LinkedIn

Lisa Cole

Chief Market Officer, 2X

Ex-CMO at Cellebrite, Huron

LinkedIn

Judges nominate too. If you are reading this and someone comes to mind, that is the whole point.

Categories & criteria

Five categories. Two winners each.

You do not have to pick. Nominate her and we will place her.

Real transformation. Not just tool adoption.

She personally built, led or operationalised AI in a go-to-market function, with real use and evidence of improvement. Leading the transformation counts - she does not have to write the code herself.

Buying tools, announcing a strategy or showing a demo alone does not qualify.

AI-Powered GTM Leadership

  • Connected AI investment to a clear business goal and a deliberate future way of working.
  • Changed team responsibilities, skills, decision-making or cross-functional processes - not just the tool stack.
  • Demonstrated adoption and outcomes, with clear ownership and appropriate safeguards.

How the judges decide

Every category uses the same weighted scorecard. Judges score each dimension from 1 to 5, independently, then discuss differences. A judge with a conflict steps aside from that nomination.

Demonstrated impact30%
What improved, against what baseline, over what period?
Her contribution20%
What did she personally own, build, lead or change?
Category-specific achievement20%
How convincingly does the work meet her category’s criteria?
Sustainable change15%
Is it embedded in real work, with ownership and maintenance?
Responsible execution10%
Were safeguards proportionate to the consequences of failure?
Transferable learning5%
Can she explain an approach others can learn from?

We judge improvement relative to her starting point and available resources - not company size, budget or raw revenue alone.

Evidence, not a lengthy application

A nomination needs a clear example of what she changed, her role and what improved. Shortlisted nominees will be asked for a brief before-and-after example, supporting evidence, safeguards and lessons learned.

Redacted evidence is welcome. No confidential customer data is required.

Self-nomination is welcome. Nominees do not need to be Pavilion members.

Timeline

From nomination to Times Square

  1. Now

    Nominations open

  2. 7 Nov

    Nominations close

  3. Mid Nov

    Judges decide

  4. December

    Winners announced. Billboard, skills, webinar

Nominate

Nominate someone

Takes about two minutes.

What did she change, what was her role, and what improved? Share an example or result if you can.

Your name and email

So we can tell you if she wins.

Nominating yourself? Good. Women under-nominate themselves in every award ever studied, and we would rather hear from you than not.

Someone came to mind while you were reading this

Takes two minutes. She will not nominate herself.

Nominate her →
Nominate someone →