gtmskills.com

Human-crafted skills for GTM agents.

Your agent is only as good as the skills it uses. gtmskills.com is a community effort to share and find verified go-to-market skills built in the trenches.

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  • Pavilion

For GTM leaders

Skills to think with, not build with.

The strategic work a revenue leader brings to their agent: the plan, the market position, the team and the board. Written by operators who have run it.

All 15 skills
RevOps2

Sam Jacobs

joinpavilion.comFounder & CEO @ Pavilion

Profitable efficient growth

Use this skill when a founder, revenue leader, CFO, or RevOps team is heading into annual planning, a board meeting, or a fundraise; is debating whether to pour more fuel on acquisition or fix the model first; needs a reality check on a 'growth at any cost' reflex; or asks anything about unit economics, CAC payback, NRR, burn multiple, Rule of 40, magic number, growth efficiency, or GTM budget allocation — even if they never say the word 'scorecard'. Builds a board-ready Profitable Efficient Growth (PEG) scorecard: computes the unit-economics picture from the company's own numbers, grades each metric against Sam Jacobs' PEG benchmarks, diagnoses whether the engine is scale-ready or leaking into a cash trap, and recommends how to allocate the next dollar of GTM spend using the 60/30/10 tranche strategy.

RevOps32

Rutger Katz

neontriforce.comFounder @ Neon Triforce — AI-Ready Revenue Systems

GTM planning and org design

Go-to-market planning, org design, territory design, and capacity planning for B2B revenue teams. Use when the user mentions GTM planning, go-to-market, GTM motion, territory design, org design, sales org, team structure, capacity planning, headcount model, hiring plan, ICP definition, PLG, product-led growth, sales-led, partner-led, channel strategy, named accounts, team ratios, SDR-to-AE ratio, or scaling the sales team. Also trigger when someone asks about entering a new market, redesigning territories, or planning next year's revenue org. If someone says 'how should I structure my sales team' or 'our territories don't make sense,' activate this skill. BOUNDARY: Covers team STRUCTURE, territories, and capacity. For comp plans and quotas, see gtm-compensation. For ICP BUILDING methodology (GAP method, interviews, thresholds), see icp-builder.

Positioning1

Mike Heller

floodgate.comPartner @ Floodgate

Market architect

Find the structural, non-product move that could let your company own its market, then pressure-test it in a built-in second pass that sharpens ideas rather than shrinking the list. Built on the market-architecture lens of Mike Heller (Floodgate). Use whenever a founder wants bold strategy ideas for their own company or asks how to restructure or create a market rather than enter one.

Positioning62

Luke Shalom

atticusagency.comFounder & CEO @ Atticus

Category-of-one positioning

Use this skill when a founder or expertise-led business looks interchangeable in their market — price-shopped against cheaper options, described in the same words as competitors, winning on rates instead of authority. It runs the "Position" step of the Atticus Method and produces a category-of-one positioning package - a reframed problem, category-defining language the market ties to the founder, and expertise packaged as proprietary IP. It interviews the founder in their own words first — what's broken in their industry, why, and their fix — and asks for the ICP if it isn't already known, before reframing anything. Trigger phrases: "we sound like everyone else", "prospects compare us on price", "how do we differentiate", "positioning", "category of one".

Pricing36

Manny Medina

paid.aiFounder & CEO

AI pricing model picker

Use this skill when the user is deciding how to price an AI agent product — "how should we price our agent," "per seat or per outcome," "usage-based vs outcome-based," "what do we charge for this agent." Input is what the agent does plus the target budget it displaces; output is a recommended pricing model (per agent, per action, per workflow, or per outcome), a tier structure, and defensible pricing anchors. Built on Manny Medina's four-model framework from analyzing pricing across 60+ AI agent companies at Paid.

Sales30

Kevin "KD" Dorsey

leanscaper.comCRO

Sales playbook foundations

Use this skill when a sales team has no written playbook, when success lives in one leader's head, when onboarding is inconsistent, or when the user says "we need a playbook", "document our sales process", "what should be in our playbook", or "reps ramp too slowly". It produces the playbook skeleton — the five P's in the right order — and a fully drafted People section, the part almost every playbook is missing.

AI GTM transformation

Build the brain before the agents.

Diagnose the foundation, fix the data, score accounts the way a system should, and make the change stick. The skills teams reach for when the GTM org goes AI-native.

All 9 skills
Leadership0

Amos Bar-Joseph

getswan.comCEO & Co-Founder

AI GTM transformation audit

Use this skill when a GTM leader (CRO, CMO, VP Sales, RevOps, CS leader, founder) wants to know where their organization really stands on its AI GTM transformation, what is holding it there, and what to do in the next 30 days to move up. It runs a short structured interview, places the org on one of four levels (Mostly manual, AI as an answer engine, AI as an action engine, Shared AI layer), shows where People, Process, Systems and Data each sit against a concrete picture of what good looks like, and writes a one-page readout a leadership team can act on. Also answers "AI readiness assessment", "AI maturity audit for sales and marketing", "where are we on AI in GTM", "why isn't AI moving our numbers".

RevOps1

Sangram Vajre

gtmpartners.comCo-founder & CEO

MOVE GTM diagnostic

Use this skill when a company wants to audit its go-to-market foundation before scaling or automating - it runs Sangram Vajre's WSJ-bestselling MOVE framework, the 4-question GTM diagnostic (Market, Operations, Velocity, Expansion), to find where GTM is misaligned, identify which of the three fit stages the company is actually in (Problem-Market / Product-Market / Platform-Market), and return a prioritised list of what to fix first. Trigger phrases: "GTM audit", "GTM diagnostic", "GTM health check", "MOVE assessment", "are we ready to scale", "why isn't our GTM working" - and before standing up any new outbound, inbound, or deal-process engine. This is a diagnosis, not a build - run it first.

Sales31

Alex Vacca

frontal.soFounder & CEO @ Frontal

GTM philosophy

Use this skill when defining outbound strategy, training sales teams, or establishing GTM fundamentals. Core principles — scale what top performers do, signal-based outreach, lead with pain, segment don't over-personalize — plus multi-channel coordination and key mindsets on personalization, volume, timing, and messaging.

RevOps29

Rutger Katz

neontriforce.comFounder @ Neon Triforce — AI-Ready Revenue Systems

GTM data architecture

GTM data architecture for revenue operators who are not data engineers; warehouse-native and zero-copy patterns that have won in the market. Use when designing GTM data stacks, planning data transformation layers, evaluating CDP vendors, building identity resolution and unified customer intelligence, implementing reverse ETL (Hightouch or Census), or assessing data readiness for AI agents. Also trigger on 'data architecture', 'ELT vs ETL', 'warehouse-native CDP', 'composable CDP', 'reverse ETL implementation', 'dbt for RevOps', 'unified health scores', 'customer data platform strategy', or 'data mesh for GTM'. BOUNDARY: Covers architecture and transformation layers only. Handoff to revops-data-governance for CRM data quality and governance; to revops-tech-stack for vendor selection frameworks; to gtm-planning for strategy implications. This skill addresses the data layer for a RevOps team scaling AI adoption.

RevOps0

Austin Hay

khoslaventures.comOperating Partner @ Khosla Ventures

Reverse ETL activation

Use this skill when you need to turn a scored, segmented audience sitting in the warehouse (BigQuery, Snowflake, Redshift) into live GTM motion, syncing accounts, contacts, and computed traits out to the CRM, ad platforms, and sequencing tools. It encodes the judgment that keeps reverse ETL from quietly polluting every downstream system: identity resolution before any write, a change-data-capture diff so only real deltas move, field-level mapping with type and format guards, suppression and consent gates, sync scheduling matched to each destination's rate limits, and a mandatory dry run plus row-count reconciliation before and after the live push. Every threshold (match-confidence floor, batch size, sync cadence, max-delete guard, suppression rules) is a tunable default. Each run produces a validated sync plan, a dry-run diff of adds, updates, and suppressions with counts, and a reconciliation report after the live sync.

RevOps23

Rutger Katz

neontriforce.comFounder @ Neon Triforce — AI-Ready Revenue Systems

Revenue tech stack architecture

Revenue technology stack architecture, value engineering, platform evaluation, and capability mapping for B2B GTM teams. Use when the user mentions tech stack, martech stack, sales tech, CRM evaluation, platform selection, tool consolidation, stack audit, build vs buy, integration architecture, composability, iPaaS, CDP, MAP, sales engagement platform, AI tools for GTM, AI maturity, AI orchestration, AI agents, knowledge layer, semantic retrieval, RAG stack, vector database, EU AI stack, GDPR AI tools, knowledge management platform, Glean, Langdock, Weaviate, Qdrant, Pinecone, LlamaIndex, LangChain, Dust.tt, Guru, or Notion AI. Also trigger on 'we have too many tools,' 'our tools don't talk to each other,' 'should we buy X or build it,' 'where should our knowledge live,' or 'how do we give AI access to our internal docs.' BOUNDARY: Covers TECHNOLOGY evaluation and architecture. For strategy framing, see revops-strategy. For HubSpot, see revops-hubspot. For data governance, see revops-data-governance.

Pipeline generation

From ICP to first reply.

The skills that build a signal-based pipeline engine: who to target, when to reach out, and what to say.

All 9 skills
Prospecting66

Rutger Katz

neontriforce.comFounder @ Neon Triforce — AI-Ready Revenue Systems

ICP builder

Build, validate, or expand your ICP (Ideal Customer Profile) using the GAP method, SPICED framework, and customer interview pipeline. Triggers on 'build your ICP,' 'check your ICP,' 'ICP validation,' 'ICP quality,' 'you don't have an ICP,' 'ICP is too broad,' 'who should we sell to,' 'segment our market,' 'ICP workshop,' 'customer interviews for ICP,' 'GAP method,' 'ICP expansion,' 'Goldilocks zone,' 'tier our customers,' 'A/B/C segmentation,' 'are we targeting the right customers,' 'segmentation check,' 'ICP review,' 'who are we actually selling to,' 'score our accounts,' 'ICP scoring,' 'fit score,' 'TAM list,' 'target list,' 'build our market list,' or any situation where your ICP is missing, broken, or needs validation. This skill covers the full ICP lifecycle: validate what exists, build from scratch, score every company 0-100 on fit, produce and maintain the TAM list, refine with interviews, and plan expansion. BOUNDARY: For positioning/messaging (step AFTER ICP), see positioning-messaging-designer.

Prospecting1

Ryan Iyengar

fullstackgtm.comCEO & Founder, Full Stack GTM

Build and fill a TAM

Use this skill when a team needs a defensible total addressable market and a governed plan to cover it over time. Produces a sourced account estimate, revenue model, contact target, CRM coverage baseline, and measured population plan.

Prospecting36

Ariel Cohen

getswan.comFounding Growth Engineer

Closed-won replication play

Use this skill when a deal closes won and you want to turn the win into pipeline immediately. It extracts the win profile, finds lookalike companies not yet in your CRM, researches the right persona contact at each, drafts outreach from the deal owner using an anonymized win reference, and queues a single batch review task — nothing sends without human approval.

Deal acceleration

Move live deals with evidence, not hope.

Read each deal honestly, widen it, unblock it, and keep it moving to signature.

All 8 skills
Deals29

Ido Goldberg

getswan.comCo-Founder & CPO

Pipeline review

Reviews pipeline health before forecast calls or recurring check-ins. Flags stuck, skipped, regressing, or at-risk deals and recommends one concrete action per issue.

Deals0

Amit Rotstein

spotlight.aiHead of Product, Spotlight.ai

Deal MEDDPICC gap audit

Use this skill when a deal is coming up for a forecast call, a stage change, when someone asks what's actually missing on a deal, or after a new call or email that might change qualification — deal review, deal inspection, deal qualification, MEDDPICC gap check, qualification gap. Input: one or more meeting transcripts and/or email threads for the deal (required) plus, optionally, the deal's current CRM/qualification field values (for reconciliation). It maps MEDDPICC/MEDDIC signal straight out of the transcripts and emails, citing the exact line behind every mapping, then reconciles that against the CRM values if supplied — separating confirmed risks from open unknowns and weighting gaps by deal stage. Can optionally write reconciled values back to a connected CRM, but only field by field and only with the user's explicit permission — never from a live connection alone.

Deals1

Nikhil Mirza

taboola.comSr Director, Sales Operations, Taboola

Deal blocker maneuvers

Use this skill after any meaningful interaction on a complex deal — a call, a stakeholder meeting, a procurement exchange — when the question is not "what's missing" but "what do I actually run next week." Takes a qualification assessment (supplied, or scored here from primary evidence), reads it against what the deal's stage should already have proven rather than against an absolute bar, and converts the single worst blocker into a two-cycle maneuver the rep can save and execute: trigger conditions, a pre-mortem, a go/no-go checklist, a verbatim opening, IF/THEN counter-moves, and explicit abort criteria. Covers deal coaching, deal strategy, forecast defence, stalled and blocked deals, gone-dark champions, procurement stalls, third-party and partner blockers, deal reviews, and "this deal is stuck and I don't know why." Built for enterprise and complex deals; not for transactional velocity motions.

ABM

Account-based, from list to progression.

Pick the accounts, map the buying group, run the plays, and measure whether accounts actually move.

All 9 skills
ABM29

Ivan Falco

frontal.soAds Engineer @ Frontal

Account selection framework

Use this skill when building, scoring, or managing a target account list for ABM — reverse-engineering how many accounts you need from revenue targets, ICP fit scoring, tiering, list staging, and ongoing list hygiene.

ABM27

Katya Tarapovskaia

youstellar.comHead of Marketing & AI Solutions @ YouStellar

Account intelligence analyst

Use this skill when you need deep-dive account research, buying committee mapping, or an executive briefing for an individual target account — account research, call preparation, or when asked to "research [company]", "prepare for a call with [account]", "what's happening at [company]", "build account briefing", "who should I talk to at [company]", "map the buying committee", "account plan for [company]", or "brief me on [company] before my meeting". Also trigger when the user uploads a Humantic AI report, Clay export, Apollo export, or any account research data and wants it analysed or turned into an actionable briefing. This skill researches ONE account at a time in depth — not portfolio-level ICP definition or scoring. Prefer this over generic web research when the user names a company and wants sales-relevant intelligence.

ABM0

Gal Tamir

lusha.comDirector of Marketing Operations

Buying group

Map every decision-maker, influencer, and blocker at a target account. Takes a company name or domain plus a deal stage or research context. Returns verified contacts classified by buying role, coverage gaps by function, departure flags, and ranked next actions — all shaped by where you are in the deal. Requires a Lusha connection.

Expansion

Grow the accounts you already won.

Score the book, work the best accounts, and protect the renewals.

All 8 skills
Deals0

Yoni Tserruya

lusha.comCo-Founder & CEO

Customer health scan

Scan a full book of business for expansion and churn risk signals in one pass. Takes a customer account list and returns a ranked brief — expansion signals at the top, churn risk flagged for immediate action. Verifies key contacts are still in seat and surfaces a recommended action for every account that moved. Requires a Lusha connection.

Deals27

Ariel Cohen

getswan.comFounding Growth Engineer

Customer expansion scoring

Use this skill when scoring a paying customer (closed-won account) for expansion. It evaluates product usage depth, persona quality, and expansion headroom to produce an expansion tier with short actionable reasoning. Designed as a sub-skill of your lead-scoring methodology — the parent runs the ACV assessment first and this returns a tier to it.

Deals0

Omer Levy

lusha.comGTM AI Solution Architect

Customer health actions

Use this skill to run a customer book through the full health workflow: Lusha scans expansion and renewal-risk signals, each customer is classified (READY, WARM, HIGH RISK, MIXED-STATE, STABLE), and a role-specific Gmail draft is prepared for every account that needs action - expansion outreach for READY, executive escalation for HIGH RISK. Drafts are created only after you approve the list, and nothing sends itself. Requires Lusha and Gmail connections.

Ads

Paid media, run like an operator.

Audit the account, do the unit-economics math, then scale what converts across Meta, Google, and LinkedIn.

All 8 skills
Ads0

Aditya Sriram

gomarble.aiCo-Founder @ GoMarble AI

Google Ads audit

Use this skill when someone wants a Google Ads account audited or optimized at senior-media-buyer depth: Search campaigns, search terms and keywords, Shopping and product feeds, Performance Max, or keyword research. Classifies search terms into five intent tiers, separates rank pressure from budget pressure, grades Shopping SKUs (kill, downgrade, promote), gates PMax changes on maturity and asset labels, and compares PMax against Search on ROAS. Read-and-recommend only: it never changes the account, the user applies every recommendation in the Google Ads UI. Trigger phrases: Google Ads audit, wasted spend, search term report, PMax review, Shopping feed, keyword research, why is my CPC rising.

Ads0

John Williams

ahmeego.comFounder, AHMEEGO

PPC forecasting and unit-economics math

Use this skill when someone asks for a budget projection, a ROAS or CPA target, an impression-share opportunity estimate, or any paid-search math from numbers they already have — no live account access needed. Produces a shown-work table with a sensitivity check, not just a final number. Triggers: budget projection, ROAS calculation, CPA target, conversion forecast, impression share opportunity, break-even ROAS, "what would happen if."

Ads29

Ivan Falco

frontal.soAds Engineer @ Frontal

Budget allocation by stage

Use this skill when allocating paid budget by stage — testing vs scaling vs retargeting, and how the split shifts as spend grows.

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