Outreach

52 skills in Outreach.

Outreach76

Maja Voje

Founder

Outreach messaging

Use this skill when writing B2B cold email — "write me a cold email for this client/product", "build an email sequence for this persona", "our reply rate is low, help me fix this email". Value-first cold email built to earn replies, not just opens - the reader gets something useful (an insight, observation, benchmark, or ungated resource) from the email itself, whether or not they ever reply. Applies the R.E.P.L.Y. framework (Relevance, Empathy, Payoff, Low-friction ask, You-focused), email anatomy and deliverability rules, cold-vs-warm tone, and a 4-touch sequence stack. For a new client or campaign, run the intake in references/questionnaire.md before writing.

Outreach34

Jeremy Hurst

VP of Autonomous GTM

Outreach execution

Use this skill when a signal, account list, or named contact needs outreach — it loads sender voice and past approved messages, picks the right path for the situation, and drafts a multi-step sequence anchored on a real hook. It encodes production sender-assignment and approval rails: tiered senders, automatic executive multi-threading on large accounts, and a hard rule that AI-drafted sequences to senior executives are never auto-sent. Every sequence is staged with a written rationale for human approval, and approved copy feeds back into the voice library. Includes references for email/LinkedIn/breakup frameworks and objection handling.

Outreach46

Alex Vacca + 1

Founder & CEO @ Frontal

The cold email strategist

Use this skill when writing or fixing cold email — first-touch and follow-up sequences, re-engagement, subject lines, personalization at scale, ATL/BTL messaging, copywriting frameworks, deliverability, domain warmup, SPF/DKIM/DMARC, and email infrastructure. Triggers on 'cold email', 'email sequence', 'deliverability', 'warmup', 'bounce rate', 'inbox placement', 'email template', 'follow-up email', 'outbound email', 'subject line', 'personalization', 'email copy'.

Outreach43

Tim Yakubson

Founder @ B2B Boosted

B2B cold email copywriting

Use this skill when writing or fixing cold email that has to land in the primary inbox and get replies at volume — "write a cold sequence for this list", "our cold email gets no replies", "set up outbound copy for this offer". The full B2B Boosted system distilled from millions of real sends - diagnose in the Big-3 order (list 40%, offer 40%, copy 20%), deliverability before copy, five email frameworks, a personalisation ladder, interest-based CTAs, deliverability-safe spintax, a banned-words list, and a pre-send QA checklist. Turns an enriched lead list into reply-getting sequences that read like one human wrote to another.

Outreach29

Alex Vacca

Founder & CEO @ Frontal

SDR outbound rules

Use this skill when training SDRs, standardizing outbound email quality, reviewing or rewriting cold emails against word-count and CTA rules, choosing one of the 8 allowed messaging frameworks, or setting tone guidelines by offer type.

Outreach1,074

Ido Goldberg

Co-Founder & CPO

Handle reply

Processes inbound replies to outbound sequences. Classifies intent, drafts the right response or stop action, and updates CRM and Swan state without auto-sending.

Outreach835

Ido Goldberg

Co-Founder & CPO

Reach out

Use this skill whenever creating outreach — a cold email, a LinkedIn message, a follow-up, or a multi-step sequence — for a company, a contact, a list, or a signal. Use it even when the user doesn't say "outreach": any request to write to, contact, message, or get in front of a prospect or account goes through here. Covers picking the hook, matching the org's voice, choosing the sequence shape, and staging everything for approval. Trigger phrasings: "reach out to", "draft outreach", "email this company", "message this prospect", "follow up with", "build a sequence", "contact these visitors". Also use it for strategic outreach questions ("how should our cold emails sound", "what cadence should we run") — the output is then a point of view grounded in the org's saved voice, not a sequence.

Outreach40

Alex Vacca

Founder & CEO @ Frontal

Cold email sequence

Use this skill when building cold email campaigns, creating outreach sequences, or structuring a multi-touch cadence for B2B prospecting. Covers the standard 4-email sequence — trigger-based opener, pain/KPI email, delegation ask, break-up — plus timing, structure checklist, and BTL/ATL length rules.

Outreach40

Alex Vacca

Founder & CEO @ Frontal

Josh Braun copywriting

Use this skill when refining email copy, improving message quality, or reviewing outreach for common mistakes. Josh Braun's five cold email principles — write with an eraser, be cheeky, be specific, use loss aversion — plus personalization do's and don'ts.

Outreach36

Alex Vacca

Founder & CEO @ Frontal

Cold email templates

Use this skill when building email campaigns, looking for proven cold email templates, or expanding an outreach playbook. A library of 34 templates — 23 first touch, 4 follow-up, 4 re-engagement — with reply-rate data, top performers, and key template principles.

Outreach33

Alex Vacca

Founder & CEO @ Frontal

ATL vs BTL messaging

Use this skill when crafting messages for different seniority levels, deciding message length and tone, or adapting outreach to VPs and C-Level vs Managers and ICs — the Above-the-Line (ATL) / Below-the-Line (BTL) messaging framework for targeting executives vs end-users.

Outreach33

Alex Vacca

Founder & CEO @ Frontal

Personalization hooks

Use this skill when turning prospect research into opening lines, choosing between a strong hook (verbatim quote) and a lite hook (conceptual tie), connecting personalization to relevance, or crafting personalized first lines for cold email and LinkedIn.

Outreach32

Alex Vacca

Founder & CEO @ Frontal

AI personalization prompts

Use this skill when setting up AI-powered personalization, building Clay or lemlist workflows, or automating prospect research — 6 AI personalization prompts (lemlist style) plus 2 email templates: ICP identification, company description, similar product, top 3 problems, subject line, case study reference, and similar company approach.

Outreach32

Alex Vacca

Founder & CEO @ Frontal

Cold call scripts

Use this skill when training SDRs on calls, building call frameworks, or handling common phone scenarios — a 1-minute cold call script in 5 steps, a no-show phone script, and objection responses.

Outreach32

Alex Vacca

Founder & CEO @ Frontal

Email metrics and benchmarks

Use this skill when analyzing cold email campaign performance, setting benchmarks, diagnosing low open or reply rates, or optimizing outreach metrics. Covers 2X levers, reply rates by outreach type, deliverability thresholds, sequence performance, and quick diagnostics.

Outreach32

Alex Vacca

Founder & CEO @ Frontal

LinkedIn campaign playbook

Use this skill when building LinkedIn outreach sequences, writing LinkedIn messages or connection requests, planning multi-touch campaigns, choosing high-converting LinkedIn targets (post engagers, event attendees, profile viewers), or scheduling outreach to look human.

Outreach31

Alex Vacca

Founder & CEO @ Frontal

Outreach categories

Use this skill when categorizing leads as Inbound, Postbound, Bridgebound, or Outbound, choosing the right outreach approach and personalization level for a lead, building segmented campaigns, or deciding between 1:many and 1:1 messaging.

Outreach30

Alex Vacca

Founder & CEO @ Frontal

Email writing frameworks

Use this skill when writing cold emails, structuring outreach messages, or choosing the right framework for an ICP. Five proven frameworks — Do the Maths, Short-Trigger, Challenge of Similar Companies, Neutral Insight, and Leader Responsibilities — with structures and when to use each.

Outreach30

Alex Vacca

Founder & CEO @ Frontal

Personalization buckets

Use this skill when researching a prospect for personalized outreach, choosing a personalization angle — self-authored content, engaged content, self-identified traits, background, or company-level triggers — or falling back to core-static relevance when no personal data exists.

Outreach29

Alex Vacca

Founder & CEO @ Frontal

LinkedIn limits and warm-up

Use this skill when planning LinkedIn campaign volume, avoiding account restrictions or bans, warming up a new or dormant LinkedIn account, setting safe daily limits for connection requests, DMs, and InMails, or recovering an account from restriction.

Outreach29

Alex Vacca

Founder & CEO @ Frontal

Personalization playbooks

Use this skill when deciding how much personalization an outreach campaign needs, choosing between manual high-touch and automated at-scale messaging for Inbound, Postbound, Bridgebound, or Outbound leads, or structuring first and second lines of a message.

Outreach28

Alex Vacca

Founder & CEO @ Frontal

Frontal messaging templates

Use this skill when creating outreach campaigns, A/B testing message structures, or choosing a messaging approach. Six Frontal messaging templates — Ask Before Pitch, Not Too Different Persona, Upfront Value, Leverage Content, Why Are You Paying, and Case Study Reference — with examples.

Outreach28

Alex Vacca

Founder & CEO @ Frontal

LinkedIn success factors

Use this skill when reviewing a LinkedIn campaign before launch, auditing LinkedIn outreach performance, checking targeting, message length, lead magnets, scheduling, and human-like behavior, or benchmarking connection acceptance and reply rates.

Outreach27

Alex Vacca

Founder & CEO @ Frontal

Email 1 variations

Use this skill when crafting the first email in a sequence, testing different opening structures, or building complete email cadences. Seven Email 1 variations from the Frontal core framework — observation, question, poke-the-bear, trigger, stat, and role-pain openers — plus Email 2 and Email 3 templates.

Outreach27

Alex Vacca

Founder & CEO @ Frontal

SDR master prompts

Use this skill when training an AI assistant for sales or SDR messaging, building an SDR chatbot, writing lead follow-up messages by lead status (form filled, meeting booked, missed call), or creating consistent short high-conversion messaging guidelines for email, LinkedIn, and WhatsApp.

Outreach4

Dima Bilous

Founder, Anfloy

Give-first cold email

The skill for writing a proper cold email, for any product or service. Use it whenever a cold email needs writing and the usual asks are getting ignored. Triggers: "write my cold email", "nobody books from my outbound", "what should my CTA be", "make this email give value", "turn my offer into a cold email", "make my offer stronger". Takes the sender's actual offer and produces casual, founder-signed emails that earn the reply one of two ways: give the prospect a piece of the result up front (a finding, a mini tool, a done-for-them artifact), or make the offer so good that saying yes is the prospect's only job. Never just a call ask.

Outreach3

Imad Badreddine

Founder, Alpaca Leads

Cold email pre-flight check

Use this skill right before launching a cold email campaign: the final checklist covering authentication, list quality, copy risk, and kill-switch thresholds. Produces a launch/hold decision and the monitoring rules for the first week.

Outreach2

Yoni Tserruya

Co-Founder & CEO

Outreach personalization

Use this skill for the first touch on a signal-triggered prospect - a signal fired, you have the contact, you need the message. Verifies the contact via Lusha, pulls live account signals, and writes one personalized first message per contact, grounded in what is actually happening at their company. Never a template, and never a message to a departed contact. Requires a Lusha connection.

Outreach1

Tanyo Gochev

Co-Founder & Head of GTM, The Demand Department

Cold email first touch

Use this skill when writing the first cold email to someone who has never heard of you — that opening touch, its subject line, the follow-ups threaded behind it, or a batch of first touches off a list. Produces copy built to earn a reply rather than close a deal, with the deliverability constraints treated as writing rules rather than an infrastructure problem. Trigger phrasings: "write a cold email", "cold outreach", "prospecting email", "outbound email", "email these leads", "SDR email", "nobody's replying to my emails", "write the sequence", "subject line for".

Outreach1

Tanyo Gochev

Co-Founder & Head of GTM, The Demand Department

Stage-aware follow-up

Use this skill when a live deal needs its next touch and the right move isn't obvious — a prospect replied warm but never booked, a call happened and the thread went quiet, a proposal or agreement is out and unsigned, a booked meeting was a no-show, or the deal has gone cold. Produces the exact next message plus the date and hook of the touch after it, so no warm thread is left un-dated. Trigger phrasings: "follow up with", "they replied but never booked", "chase the booking", "they ghosted", "agreement sent, no response", "what do I send next", "the thread went quiet", "post-call email", "they no-showed", "re-engage this deal".

Outreach0

Imad Badreddine

Founder, Alpaca Leads

7-day LinkedIn warm-up

Use this skill when a LinkedIn account needs warming up before outreach: a brand-new account, a dormant one coming back, or a fresh sender being added to a campaign pool. Produces a day-by-day ramp schedule that takes the account from zero activity to full outreach volume in seven days without triggering verification prompts or restrictions.

Outreach0

Lucas Godtfredsen

Founder, GTM Now

An auto-reply is not a reply

Use this skill when classifying inbound responses to outbound — out-of-office, vacation and parental-leave auto-responders, delivery notices, and other machine-generated mail that looks like engagement. Produces a triage decision that keeps the sequence alive, keeps the metrics clean, and reschedules the next touch to when the human is actually back.

Outreach0

Erwann Lefevre

Growth & GTM Engineer, La Growth Machine

Campaign challenger

Use this skill when a sequence is written but not yet launched, and someone needs to know whether it's actually good — benchmarked against the campaigns that team has already run rather than against generic best practice. Produces a ranked comparison against their own history, an absolute quality score with a launch threshold, and the three fixes worth making first. Trigger phrasings: "challenge this campaign", "is this sequence any good", "benchmark this against my best campaigns", "audit my copy", "pressure-test before launch", "should I launch this", "why is this campaign underperforming".

Outreach0

Rutger Katz

Founder @ Neon Triforce — AI-Ready Revenue Systems

Closed-lost revival

Run a quarterly revival sweep over the pipeline you already paid for: closed-lost deals, proposals that went quiet, champions who changed jobs, and engaged contacts who went silent. Triggers on 'closed-lost,' 'win-back,' 'revive dead deals,' 'they ghosted us,' 'gone quiet,' 'lost the deal, what now,' 'reactivation campaign,' 're-engage old pipeline,' 'proposal never answered,' 'dormant accounts,' or any situation where a team is buying new leads while a warehouse of once-interested accounts sits untouched. The skill gates hard: it revives accounts that engaged and then went quiet, never cold contacts that ignored you from day one. BOUNDARY: the won side of the same idea (turning wins into lookalike prospecting) is a separate play; a standing champion-move monitor detects movers continuously, while this skill only consumes verified moves inside a quarterly campaign; live threads still inside an active cadence (under 60 days of silence) are patience, not revival.

Outreach0

Imad Badreddine

Founder, Alpaca Leads

Cold email inbox warm-up

Use this skill when new sending domains or mailboxes need warming before a cold email campaign: fresh domains, new inboxes on an existing domain, or mailboxes recovering from spam-folder placement. Produces a ramp schedule and a go/no-go check before real volume starts.

Outreach0

Tanyo Gochev

Co-Founder & Head of GTM, The Demand Department

Cold offer architect

Use this skill when the thing being sold to strangers isn't landing, or before writing a single line of cold copy — to build a new cold-traffic offer, audit an existing one against a hard bar, or diagnose why one that reads fine gets no replies. Covers cold email, cold DM, cold ads, and cold mail: any audience with zero trust and no reason to believe you. Produces an architected offer plus a pass/fail score against eight binary criteria. Trigger phrasings: "my offer isn't converting", "low reply rate", "nobody's booking", "fix my offer", "what should I offer", "score this offer", "is this offer any good", "we changed the copy and nothing happened".

Outreach0

Vesselin Malev

Managing Director, The Demand Department

De-AI your content

Use this skill when an AI-assisted draft is about to publish or send: a blog post, a feed post, a newsletter, a landing page, a cold email, a case study, or a sequence step. Produces the same copy with the machine tells removed, the vague claims made concrete, and a detection battery passed before it ships. Covers de-slopping AI content, humanizing AI writing, killing the "this isn't X, it's Y" flip, stripping em dashes and hedging stacks, replacing generic claims with verifiable specifics, and matching an author's real voice.

Outreach0

Ryan Iyengar

CEO & Founder, Full Stack GTM

Hygiene-gated outbound

Use this skill before launching outbound from CRM segments when duplicates, ownership gaps, or stale contact data may distort targeting. Produces a launch readiness decision, a bounded remediation plan, and a clean, owned audience for outreach.

Outreach0

Nylan Richard

AI Expert in Residence @ FullEnrich

Hyper-personalized outreach

Use this skill when the user wants to craft hyper-personalized outreach messages for B2B contacts. Acts as a senior outreach strategist: captures the user's voice and value prop through a discovery questionnaire, pulls rich contact data (work history, education, skills) from FullEnrich, and drafts cold emails, LinkedIn DMs, or cold call scripts that feel hand-written. Triggers on: "write outreach", "draft a cold email", "help me reach out", "write a message for", "prepare outreach", "let's do some outreach", or any request to contact prospects with personalized messaging.

Outreach0

Tanyo Gochev

Co-Founder & Head of GTM, The Demand Department

LinkedIn InMail

Use this skill when writing the first cold message a prospect will ever see on LinkedIn — an InMail, a connection-request note, or the opening DM after a connection is accepted. Covers choosing the right vehicle, grounding the message in a real signal, and the character budgets each format allows. Produces one message with the signal it's built on, or a batch where every row is unique. Trigger phrasings: "write an InMail", "cold LinkedIn message", "connection request note", "LinkedIn DM", "reach out on LinkedIn", "LinkedIn outreach sequence".

Outreach0

Gali Firon

Sales & Marketing Coordinator, Kidoz Inc.

Media and PR outreach

Use this skill when doing media and PR outreach - first contact with a reporter, a news pitch, a contributed-byline pitch, or a fast reactive pitch on breaking news. Produces a short, anchored pitch that leads with the reporter's beat and closes on a concrete give-plus-ask, plus a follow-up plan. Reach for it when the ask is "pitch this reporter", "get us press coverage", "draft a media or PR pitch", "respond to this story", or "build our journalist list".

Outreach0

Imad Badreddine

Founder, Alpaca Leads

Multi-sender rotation

Use this skill when one LinkedIn campaign needs more volume than a single account can safely send: scaling outreach across several sender accounts, sizing a sender pool, splitting a lead list between profiles, or reacting when one account in the pool gets a warning. Produces a rotation plan with per-account caps and an incident playbook.

Outreach0

Nylan Richard

AI Expert in Residence @ FullEnrich

Multi-touch sequence design

Use this skill when the user wants to design and deploy a multi-touch outreach sequence. Acts as a senior outbound strategist: designs the sequence architecture (touchpoints, timing, channels, conditional branches), writes every message, visualizes the flow with interactive diagrams, and pushes to the user's connected sequencer. Adapts to existing messages from Full Outreach or creates everything from scratch. Triggers on: "create a sequence", "build my outreach sequence", "design a campaign", "set up a drip", "multi-touch", "follow-up sequence", or any request to orchestrate multi-step outreach across channels.

Outreach0

Erwann Lefevre

Growth & GTM Engineer, La Growth Machine

Multichannel campaign builder

Use this skill when someone needs a complete outbound sequence written — every touch across LinkedIn and email, not a single cold email. Produces three distinct angles to choose from, then the full sequence with each message ready to send, calibrated to the campaign type and channel mix and self-checked against a copywriting bar before it's handed over. Trigger phrasings: "write me a campaign", "build a sequence", "multichannel campaign", "cold outbound sequence", "social selling sequence", "sequence the people who engaged with our post", "webinar follow-up campaign", "LinkedIn and email sequence", "rewrite this campaign".

Outreach0

Omer Levy

GTM AI Solution Architect

Prospect to outreach

Use this skill to go from a target-audience description to reviewed Gmail drafts in one pass: Lusha finds and verifies the contacts, a personalized email is written per contact grounded in their verified profile, and the drafts land in your inbox for review and send. Nothing is drafted for a list you have not approved, and nothing sends itself. Requires Lusha and Gmail connections.

Outreach0

Amir Baldiga

Founder, Zooq

Prove personalization beats your baseline

Use this skill when someone claims AI personalization lifts reply rates, or before you let an agent write outbound at scale. Runs a control/personalized/holdout split on your connection list, enforces a safety gate on every generated message, and returns a defensible read on whether personalization actually beat the generic baseline.

Outreach0

Nadav David

Strategic Partnerships Manager, Kidoz

Reply pull gate

Use this skill when scoring an outbound draft before it sends, and when writing a cold or re-engagement touch that has to earn a reply from someone who owes you nothing. Produces a verdict, SEND or SEND BACK, with the named rewrite when it fails. Clean is table stakes; this scores pull. Trigger phrasings: "review this cold email", "score this draft", "is this good enough to send", "why is nobody replying", "this reads clean but forgettable", "our reply rate is flat", "write the subject line".

Outreach0

Dyanesh Perumal

Principal GTM Engineer & Founder, Nett New

Script a prospect call that earns the meeting

Use this skill when a rep has a call booked or dialing against one named prospect, a script would otherwise be improvised on the line, or a first attempt went to voicemail and the retry needs a sharper angle. Builds the call from that account's research: opener, relevance frame tied to a KPI the prospect owns, proof point, one ask, the two or three objections this prospect will actually raise, and a voicemail. Produces a one-page script every line of which traces to a researched fact. Rule: if the prospect cannot answer "why you" and "why now" in the first 20 seconds, the call is a cold read that wastes a rare live connect. Trigger phrases: script for [name], call prep, prep me for [name], what do I say to [name], brief me on [name], get me ready for my call with [name], call script for [company].

Outreach0

Gal Tamir

Director of Marketing Operations

Sequence writer

Turn any trigger event into a full cold outreach sequence. Takes a signal, a contact identifier, and product context. Verifies the contact via Lusha, confirms account signals, and writes a multi-step sequence grounded in the specific trigger — not a generic template. Up to 5 steps with subject lines, body copy, and send cadence. Requires a Lusha connection.

Outreach0

Peter Cools

Founder, Rodz

Signal-anchored message

Use this skill when writing outbound to a lead who surfaced from a signal — "write the message for this trigger," "personalize this off the signal, not the profile." Given a contact, their company, and the signal that surfaced them, it returns a short connection note and two follow-ups anchored to the trigger and stripped of AI tells.

Outreach0

Pete Mientkiewicz

Founder, ScaleUP Systems

Viral LinkedIn Lead Magnet Post

Use this skill when writing a LinkedIn post that gives away a lead magnet and drives comment-based claims: a giveaway post, "comment X to get it" post, or a rewrite/diagnosis of one that underperformed. Also fires for "write my lead magnet post", "giveaway post for my freebie", "promote my resource on LinkedIn". Produces post copy — hook, pain block, deliverable stack, CTA — calibrated against a 100-post performance dataset of high- vs low-comment posts, plus media direction and a first-comment draft when a sample exists.

Outreach0

Lucas Godtfredsen

Founder, GTM Now

Warm up a sending inbox before you need it

Use this skill when a new mailbox, domain or seat is about to start cold outreach, or when replies and deliverability drop after volume was raised. Produces a per-inbox daily send ceiling that rises on a schedule, the rules that keep it rising, and the honest way to tell a user why today's limit is low.