Positioning

11 skills in Positioning.

Positioning2

Luke Shalom

Founder & CEO @ Atticus

Category-of-one positioning

Use this skill when a founder or expertise-led business looks interchangeable in their market — price-shopped against cheaper options, described in the same words as competitors, winning on rates instead of authority. It runs the "Position" step of the Atticus Method and produces a category-of-one positioning package - a reframed problem, category-defining language the market ties to the founder, and expertise packaged as proprietary IP. It interviews the founder in their own words first — what's broken in their industry, why, and their fix — and asks for the ICP if it isn't already known, before reframing anything. Trigger phrases: "we sound like everyone else", "prospects compare us on price", "how do we differentiate", "positioning", "category of one".

Positioning1

Rutger Katz

Founder @ Neon Triforce — AI-Ready Revenue Systems

Positioning and messaging designer

Design positioning and messaging frameworks for your company using the Use Case Messaging Canvas and Opposites method. Use whenever you need to define your positioning, build a messaging framework, create a Use Case Canvas, or bridge the gap between ICP and copy. Triggers include 'position yourself,' 'messaging framework,' 'Use Case Canvas,' 'how should we position,' 'our messaging is all over the place,' 'we skip straight to copy,' 'Opposites method,' 'Old Way vs New Way,' 'positioning workshop,' 'value prop,' 'one-liner,' 'elevator pitch,' 'positioning line,' or any situation where you have an ICP but your messaging is missing or inconsistent. BOUNDARY: This skill designs POSITIONING and MESSAGING frameworks. For ICP building (the step BEFORE), see icp-builder. For writing actual LinkedIn copy, see a LinkedIn posting skill. For proposals, see a proposal generator skill.

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Gali Firon

Sales & Marketing Coordinator, Kidoz Inc.

Anti AI slop writing

Use this skill when any GTM copy needs to stop reading like AI before it ships - a LinkedIn post, a cold email, a newsletter, a landing page, a case study, an exec's thought-leadership draft. Produces the same copy with the machine tells stripped out, back to a clean baseline. Reach for it when someone says "this sounds like AI", "make it less robotic", "remove the AI tells", "de-slop this", or when a draft is technically fine but reads like a competent bot wrote it.

Positioning0

Vesselin Malev

Managing Director, The Demand Department

B2B case study production

Use this skill when proof assets need to be produced from real client work: "write a case study", "we need case studies for the new site", "our clients won't let us name them", "the sales team has nothing to send", "turn these client results into stories", "anonymize this client win", "build a case study section". Produces a case study series with an intake process, an anonymization framework that keeps stories credible without naming anyone, and a deployment map that puts each story in front of buyers in motion.

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Justin Rowe

Founder & CMO @ Impactable

Competitive white space

Use this skill when the user wants a competitive analysis, white space analysis, positioning review, messaging gap analysis, or competitor comparison for a B2B company, or provides competitor URLs or names and wants to know what everyone is saying, what nobody is saying, and where the positioning opportunities are. Typically runs after company-recon.

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Alon Goldenberg

Technical Product Manager, Nimbleway

Competitor positioning

Use this skill when you need to know how competitors present themselves to the market — homepage messaging, value props, CTAs, pricing models, content themes — and how that evolves over time. Produces a marketing briefing: a messaging matrix, per-competitor positioning profiles, content gap analysis, a positioning white space map, and battlecard inputs, with before/after tracking of every shift. Reach for it when someone says "competitor positioning", "messaging comparison", "content gap", "what changed on their site", "landing page teardown", "marketing battlecard", "how do they describe their product", or "counter-messaging".

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Gali Firon

Sales & Marketing Coordinator, Kidoz Inc.

Human writing mannerisms

Use this skill when GTM copy is clean but reads flat, generic, or "technically fine but nobody's home" - a LinkedIn post, a cold email, a newsletter, an exec's thought-leadership draft, a landing page. Produces the same copy with one or two deliberate human moves added, so it reads as one specific person instead of a competent machine. Reach for it when someone says "this sounds like AI", "it's fine but boring", "make it sound like me", "add some personality", or right after a de-AI editing pass leaves the writing smooth and voiceless.

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Gali Firon

Sales & Marketing Coordinator, Kidoz Inc.

LinkedIn ghostwriting

Use this skill when ghostwriting LinkedIn posts for a founder or executive - the ask is "what should our CEO post", "draft the next posts for [exec]", "write this in [exec]'s voice", "an industry-news take", "a repost", or "exec thought leadership". Produces three ranked, typed post options per executive in that person's own voice - a news share, a repost, and a thought-leadership piece with a graphic - each short, each with an attachment, each gated against everything they have already posted. Reach for it whenever you are writing exec social content that has to sound like them, stay fresh, and never repeat itself.

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Mike Heller

Partner @ Floodgate

Market architect

Find the structural, non-product move that could let your company own its market, then pressure-test it in a built-in second pass that sharpens ideas rather than shrinking the list. Built on the market-architecture lens of Mike Heller (Floodgate). Use whenever a founder wants bold strategy ideas for their own company or asks how to restructure or create a market rather than enter one.

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Shane O'Connor

Founder, The GTM Co-Founder

Positioning and story

Use this skill when your messaging describes what the product does instead of the problem it kills, sounds interchangeable with three competitors, or creates no urgency to act now. Produces a positioning where the developer is the hero and a real trend is the villain, plus a differentiation level you can defend. Triggers on "positioning", "messaging", "our story", "we sound like everyone", "homepage headline", "value narrative", "category", "differentiation", "why now", "nobody feels urgency".

Positioning0

Gali Firon

Sales & Marketing Coordinator, Kidoz Inc.

Visual argument review

Use this skill when a marketing design asset needs a senior review before it ships - a sales deck, a one-pager, a LinkedIn graphic or carousel, a case study, a landing section, a proposal slide. Produces a prioritized design read: what works, the ranked fixes with the commercial reason for each, brand and data-integrity checks, and one stronger idea. Reach for it when someone asks "what's wrong with this deck", "is this client-ready", "review this one-pager", "give me design feedback", or "why does this look off".