Women in AI GTM Award. Nominate someone →

Build of the month · October 2026

An AI deal room for every buyer

Every buyer leaves the first call with a private page built only for them, and it updates every time you talk.

Built by Amos Bar-Joseph

CEO, Swan AI · Guide by Ariel Cohen

Swan and Lovable building a personal deal room for one buyer
45%
Win rate, up from 20%
200+
Buyers with their own room
230
Assets made by one seller
4+
Visits per room

First 8 weeks at Swan. The full story

Every buyer gets a room that rewrites itself, from first call to closed won
The visual from Amos's post: one room for one buyer, updated from first call to closed won.

How it works

  1. 01

    The call ends and the transcript goes to Swan.

  2. 02

    Swan already holds the account: CRM, past conversations, signals, the buying committee.

  3. 03

    Swan picks the assets this buyer needs and briefs Lovable on how to personalize each one.

  4. 04

    Lovable builds the room with those assets inside.

  5. 05

    The seller reviews and approves before the buyer sees anything.

  6. 06

    Every new touchpoint updates the room. Visits come back to the rep as alerts.

The Northline deal room: a welcome note from the rep, the deal stage and three assets
A real room, built by Swan for a demo buyer. Click through it yourself.

Rebuild it

Three ways in, from one room today to rooms after every call.

Path 1 · About 30 minutes

One room today

One published page for one hot deal

Path 2 · A few working sessions

A deal-room workspace

An asset library and a tracked room per buyer

Path 3 · Plus about an hour

Swan runs it

Rooms built and updated after every call

Built something that moved a number?

Send it in. Every month we feature one real build, with the person who made it.

Submit your build