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Vesselin Malev

demanddept.comManaging Director, The Demand Department

Vesselin Malev runs The Demand Department, where outbound, inbound, and conversion operate as one system rather than three teams. His earlier growth work sits behind crypto exchanges and Web3 media. He also holds operating ownership in B2B services, real estate, and consumer brands, and the firm's clients include YC-backed founders and category-leading tools.

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Skills by Vesselin

5 skills · 0 installs

Positioning0

Vesselin Malev

demanddept.comManaging Director, The Demand Department

B2B case study production

Use this skill when proof assets need to be produced from real client work: "write a case study", "we need case studies for the new site", "our clients won't let us name them", "the sales team has nothing to send", "turn these client results into stories", "anonymize this client win", "build a case study section". Produces a case study series with an intake process, an anonymization framework that keeps stories credible without naming anyone, and a deployment map that puts each story in front of buyers in motion.

Influencers0

Vesselin Malev

demanddept.comManaging Director, The Demand Department

Founder persona ops

Use this skill when someone else's name goes on the content and their reputation rides on it: ghostwriting a founder's LinkedIn, running an executive's personal brand, operating a CEO's thought leadership program. Produces the written operating agreement and running cadence the engagement runs on. Covers approval boundaries and escalation, voice intake, mining real stories instead of inventing them, keeping founder time under 30 minutes a week, tracking edit rate, and working the comments and DMs where the pipeline actually forms.

Influencers0

Vesselin Malev

demanddept.comManaging Director, The Demand Department

Multi-account content fleet

Use this skill when two or more accounts inside one company publish on a shared content calendar: a founder plus two AEs, a leadership team, an employee advocacy roster, a set of operator voices. Produces the lane map, per-account voice sheets, cadence plan, and engagement rules the fleet runs on. Covers running multiple LinkedIn accounts without them sounding the same, splitting topics across people, staggering posting windows, avoiding reciprocal engagement patterns, and diagnosing a fleet-wide decline where every account drops at once.

AEO0

Vesselin Malev

demanddept.comManaging Director, The Demand Department

Quora authority answering

Use this skill when running a Quora answering program run as a lead generation channel: "answer these Quora questions", "write Quora answers for our founder", "our Quora answers read like AI", "how do we get leads from Quora", "which of these questions should we answer". Produces linkless answers that survive moderation, earn upvotes on the collapsed preview, and convert readers into profile visits, plus the triage and posting order for a batch.

Reddit0

Vesselin Malev

demanddept.comManaging Director, The Demand Department

Reddit authority commenting

Use this skill when Reddit is being worked as a durable authority channel rather than a posting surface: "help me answer these Reddit threads", "we want leads from Reddit", "our Reddit posts keep getting removed", "which subreddits should we be in", "write a reply for r/[sub]". Treats the comment, not the post, as the unit of authority, and works threads for the compounding payoff — Reddit answers feed AI answer engines and search for years after they post. Covers thread selection and first-hour timing, the disclosure norm, comment voice, and the account gates that have to clear before any of it runs.