Demand Department - GTM agent skills by the Demand Department team

Positioning0

Vesselin Malev

Managing Director, The Demand Department

B2B case study production

Use this skill when proof assets need to be produced from real client work: "write a case study", "we need case studies for the new site", "our clients won't let us name them", "the sales team has nothing to send", "turn these client results into stories", "anonymize this client win", "build a case study section". Produces a case study series with an intake process, an anonymization framework that keeps stories credible without naming anyone, and a deployment map that puts each story in front of buyers in motion.

RevOps0

Tanyo Gochev

Co-Founder & Head of GTM, The Demand Department

Campaign benchmarking

Use this skill when someone needs to know whether a campaign's numbers are actually good — before setting targets for a launch, when reporting performance to someone who needs context rather than raw figures, or when comparing across clients, segments, and time periods. Produces a verdict with the comparison layer named, plus what to do about it. Trigger phrasings: "is this reply rate good", "what should we expect", "set targets for this campaign", "how do we compare", "benchmark this", "our numbers dropped", "is 3% good", "what's a normal reply rate".

Outreach1

Tanyo Gochev

Co-Founder & Head of GTM, The Demand Department

Cold email first touch

Use this skill when writing the first cold email to someone who has never heard of you — that opening touch, its subject line, the follow-ups threaded behind it, or a batch of first touches off a list. Produces copy built to earn a reply rather than close a deal, with the deliverability constraints treated as writing rules rather than an infrastructure problem. Trigger phrasings: "write a cold email", "cold outreach", "prospecting email", "outbound email", "email these leads", "SDR email", "nobody's replying to my emails", "write the sequence", "subject line for".

Outreach0

Tanyo Gochev

Co-Founder & Head of GTM, The Demand Department

Cold offer architect

Use this skill when the thing being sold to strangers isn't landing, or before writing a single line of cold copy — to build a new cold-traffic offer, audit an existing one against a hard bar, or diagnose why one that reads fine gets no replies. Covers cold email, cold DM, cold ads, and cold mail: any audience with zero trust and no reason to believe you. Produces an architected offer plus a pass/fail score against eight binary criteria. Trigger phrasings: "my offer isn't converting", "low reply rate", "nobody's booking", "fix my offer", "what should I offer", "score this offer", "is this offer any good", "we changed the copy and nothing happened".

RevOps0

Tanyo Gochev

Co-Founder & Head of GTM, The Demand Department

Email sequence

Use this skill when designing or fixing an automated multi-email flow for people who already know you — welcome and onboarding series, lead nurture, trial conversion, re-engagement, post-purchase, or any behaviour-triggered drip. Produces the sequence spec: entry trigger, touch count, timing, per-email job, exit conditions, and what to measure. Trigger phrasings: "email sequence", "drip campaign", "nurture flow", "welcome series", "onboarding emails", "re-engagement emails", "lifecycle emails", "what emails should we send", "our nurture isn't converting".

Influencers0

Vesselin Malev

Managing Director, The Demand Department

Founder persona ops

Use this skill when someone else's name goes on the content and their reputation rides on it: ghostwriting a founder's LinkedIn, running an executive's personal brand, operating a CEO's thought leadership program. Produces the written operating agreement and running cadence the engagement runs on. Covers approval boundaries and escalation, voice intake, mining real stories instead of inventing them, keeping founder time under 30 minutes a week, tracking edit rate, and working the comments and DMs where the pipeline actually forms.

Prospecting0

Tanyo Gochev

Co-Founder & Head of GTM, The Demand Department

ICP matrix builder

Use this skill when targeting needs to become a decision rule instead of a description — before launching outbound for a new company or product line, when refining targeting after the first campaign data lands, when expanding into a new vertical, or when a list is producing replies from people who will never buy. Produces a scored, tiered ICP matrix that a list build can be filtered against and that anyone on the team can apply the same way twice. Trigger phrasings: "define our ICP", "who should we target", "build the ICP", "tier these accounts", "score this list", "our leads are bad", "we're getting replies but no deals", "which segment do we go after".

Outreach0

Tanyo Gochev

Co-Founder & Head of GTM, The Demand Department

LinkedIn InMail

Use this skill when writing the first cold message a prospect will ever see on LinkedIn — an InMail, a connection-request note, or the opening DM after a connection is accepted. Covers choosing the right vehicle, grounding the message in a real signal, and the character budgets each format allows. Produces one message with the signal it's built on, or a batch where every row is unique. Trigger phrasings: "write an InMail", "cold LinkedIn message", "connection request note", "LinkedIn DM", "reach out on LinkedIn", "LinkedIn outreach sequence".

Influencers0

Vesselin Malev

Managing Director, The Demand Department

Multi-account content fleet

Use this skill when two or more accounts inside one company publish on a shared content calendar: a founder plus two AEs, a leadership team, an employee advocacy roster, a set of operator voices. Produces the lane map, per-account voice sheets, cadence plan, and engagement rules the fleet runs on. Covers running multiple LinkedIn accounts without them sounding the same, splitting topics across people, staggering posting windows, avoiding reciprocal engagement patterns, and diagnosing a fleet-wide decline where every account drops at once.

Sales0

Tanyo Gochev

Co-Founder & Head of GTM, The Demand Department

Objection mining

Use this skill when the same pushback keeps arriving and nobody has written it down — mining call recordings and reply threads for recurring objections, classifying them, and building the answer into the outreach so it stops coming up. Produces a ranked objection catalogue with what each one actually means and where to pre-handle it. Trigger phrasings: "why do we keep losing", "common objections", "they said it's too expensive", "handle this objection", "build a battlecard", "what do we say when they ask", "mine the call transcripts", "our reps keep getting stuck on".

RevOps0

Tanyo Gochev

Co-Founder & Head of GTM, The Demand Department

Outbound performance diagnosis

Use this skill when an outbound campaign is underperforming and the cause isn't obvious — replies dropped, meetings dried up, a sequence that worked stopped working, or the numbers look fine but nothing closes. Works through the funnel in fixed order so the real leak gets fixed instead of the most visible one. Produces the diagnosis, the evidence for it, and the single next fix. Trigger phrasings: "why did our reply rate drop", "campaign isn't working", "diagnose this campaign", "opens are fine but no replies", "replies but no meetings", "should we change the copy", "our sequence stopped working".

AEO0

Vesselin Malev

Managing Director, The Demand Department

Quora authority answering

Use this skill when running a Quora answering program run as a lead generation channel: "answer these Quora questions", "write Quora answers for our founder", "our Quora answers read like AI", "how do we get leads from Quora", "which of these questions should we answer". Produces linkless answers that survive moderation, earn upvotes on the collapsed preview, and convert readers into profile visits, plus the triage and posting order for a batch.

Reddit0

Vesselin Malev

Managing Director, The Demand Department

Reddit authority commenting

Use this skill when Reddit is being worked as a durable authority channel rather than a posting surface: "help me answer these Reddit threads", "we want leads from Reddit", "our Reddit posts keep getting removed", "which subreddits should we be in", "write a reply for r/[sub]". Treats the comment, not the post, as the unit of authority, and works threads for the compounding payoff — Reddit answers feed AI answer engines and search for years after they post. Covers thread selection and first-hour timing, the disclosure norm, comment voice, and the account gates that have to clear before any of it runs.

RevOps0

Tanyo Gochev

Co-Founder & Head of GTM, The Demand Department

SaaS lifecycle programs

Use this skill when a subscription product's messaging needs to be designed, audited, or rebuilt across the whole customer journey — activation, onboarding, trial conversion, adoption, retention, expansion, failed-payment recovery, and win-back. Produces either a findings report ranked by leverage, or a staged build roadmap with the trigger, touches, and data prerequisites for each program. Trigger phrasings: "design our lifecycle", "why are we churning", "review our lifecycle emails", "trial conversion is low", "build a win-back flow", "dunning", "onboarding emails", "our activation rate is bad", "where do we start with lifecycle".

Outreach1

Tanyo Gochev

Co-Founder & Head of GTM, The Demand Department

Stage-aware follow-up

Use this skill when a live deal needs its next touch and the right move isn't obvious — a prospect replied warm but never booked, a call happened and the thread went quiet, a proposal or agreement is out and unsigned, a booked meeting was a no-show, or the deal has gone cold. Produces the exact next message plus the date and hook of the touch after it, so no warm thread is left un-dated. Trigger phrasings: "follow up with", "they replied but never booked", "chase the booking", "they ghosted", "agreement sent, no response", "what do I send next", "the thread went quiet", "post-call email", "they no-showed", "re-engage this deal".

Prospecting1

Tanyo Gochev

Co-Founder & Head of GTM, The Demand Department

TAM builder

Use this skill when the target market needs to become an actual enumerated list of companies — every organisation that could plausibly buy, with a verified size band, exact geography, and fit classification, deduplicated to one row per company. Companies only; contacts and email verification are a separate, later stage. Produces the company universe plus an honest coverage report. Trigger phrasings: "map the TAM", "build the TAM", "total addressable market", "pull every company", "target account universe", "who could buy this", "size the market", "list every company that", "refresh the TAM".