48 skills in Ads.
Justin Rowe
Founder & CMO @ Impactable
Use this skill when someone wants a LinkedIn Ads audit, efficiency scan, account health check, or 'what should we change', or uploads Campaign Manager exports, screenshots, CRM data, or ad creative. Runs a 35-point system inspection across six layers and adapts to the data provided: CSV exports get ~19 points, Campaign Manager screenshots ~27, CRM data ~31, creative review all 35.
Justin Rowe
Founder & CMO @ Impactable
Use this skill when the user wants a targeting worksheet, audience architecture, LinkedIn targeting plan, keyword map, or 'who should we target'. Builds a multi-channel Audience Targeting Worksheet: ICP and addressable market, the audience efficiency ladder, official LinkedIn targeting attributes, named priority segments, paid-search core groups, and third-party enrichment signals. Best run after company recon and competitive white space.
Justin Rowe
Founder & CMO @ Impactable
Use this skill for any question about measuring or attributing results from LinkedIn Ads: Insight Tag setup, website conversions, Conversions API (CAPI), offline conversion uploads, Revenue Attribution Report (RAR), CRM integrations in Business Manager, match rates, deduplication, attribution models, conversion windows, or troubleshooting missing conversions. Always use when the conversation involves proving LinkedIn ROI or reconciling conversion discrepancies.
Justin Rowe
Founder & CMO @ Impactable
Use this skill when someone wants to build a monthly LinkedIn Ads performance report for a client from a Campaign Manager performance/demographics CSV plus notes on what was done, insights, and recommendations. Produces a branded, self-contained HTML file with 12 fixed sections from Executive Summary through What We Need From You. Not a quarterly QBR deck.
Justin Rowe
Founder & CMO @ Impactable
Use this skill when the user has demographic 'rate' data (industries, countries, account sizes, job titles, functions, seniorities) for LinkedIn ads and wants to know who is engaging, which segments convert efficiently, and what to change. Fire for 'audience diagnostic', 'who is clicking', 'which personas convert', or any demographic breakdown request. Produces an interactive HTML dashboard plus a .docx leave-behind.
Justin Rowe
Founder & CMO @ Impactable
Use this skill when someone asks about frequency, penetration, saturation, 'are we over-serving', 'how many times are they seeing this', 'is the audience too small', or uploads reach/frequency data for a LinkedIn account. Diagnoses how completely and how often LinkedIn ads reach each audience or account list against 90-day bands, separates a saturated pool from a narrow-source pool, and turns each verdict into a specific fix.
Justin Rowe
Founder & CMO @ Impactable
Use this skill when the user asks for an ecosystem diagnostic, maturity score, channel mix, budget allocation, 'where should we spend', 'which channel is working', or 'what are the gaps'. Grades a company's entire B2B marketing motion against a 22-motion maturity model on one screen, with an Ecosystem Maturity Score, a spend-by-funnel investment map, audience-ladder health, and exactly three next moves.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when writing ad copy — headline formulas, visual direction, and voice-of-customer sourcing that makes ads specific instead of generic.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when managing LinkedIn Ads for B2B SaaS — full-funnel campaign planning, media plans and budget allocation, audience sizing and targeting, campaign structures, bidding, performance analysis against benchmarks, account audits, creative and copy (Thought Leader Ads, conversation ads, document ads), and scaling decisions. Triggers: LinkedIn Ads, LinkedIn campaign, LinkedIn advertising, B2B ads, paid social, LinkedIn paid, ad account, campaign manager, LinkedIn lead gen, LinkedIn retargeting, ad audit, ad performance, ad optimization, campaign plan, media plan, LinkedIn budget.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when working with the Meta Marketing API directly — endpoints, objects, fields, and request patterns for campaigns, ad sets, ads, audiences, and insights.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when setting up Meta ads tracking — pixel, events, domains, and the implementation checklist for a clean B2B measurement base.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when defining ad personas — translating ICP segments into the persona lens every ad, angle, and offer gets built against.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when managing Meta (Facebook/Instagram) ads for B2B campaigns — audience strategy, campaign structure, creative testing, and lead form optimization specifically for B2B SaaS on Meta's platform. Triggers: Meta Ads, Facebook Ads, Instagram Ads, Meta campaign, Facebook lead gen, Meta lead forms, Facebook retargeting, Meta remarketing, Facebook lookalike, Meta audience, Advantage Plus, Meta B2B.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when setting up the Meta Ads skills for the first time — a guided flow for Meta Marketing API access (app, token, ad account), writing the .env, and testing the connection. Triggers: onboarding, setup, get started, configure, credentials, API setup, connect Meta, Meta API.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when analyzing or reporting Meta Ads performance — pulls live Meta insights, reads them like an operator (leading vs vanity signals), and generates a shareable branded HTML dashboard. Triggers: Meta report, Meta dashboard, Meta performance, analyze Meta ads, cost per lead, CPL report, Meta account audit, weekly Meta report, client dashboard, ad spend report.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when setting up paid media measurement — the scorecard of leading vs vanity metrics and the dashboard that keeps reporting honest.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when deciding whether and how to use Advantage+ for B2B SaaS — what to let Meta automate, what to constrain, and when manual beats automation.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when allocating paid budget by stage — testing vs scaling vs retargeting, and how the split shifts as spend grows.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when planning a paid campaign end to end — objectives, audiences, offers, creative, and measurement locked before launch.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when choosing paid channels — where Meta, LinkedIn, and search each win for B2B, and how to sequence them by budget and motion.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when creating campaigns, ad sets, ads, or audiences on Meta — the build chain and the settings that matter, step by step.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when planning creative production for Meta — iteration hierarchy, concept sourcing, format playbook, testing cadence, and quality scoring.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when diagnosing creative fatigue on Meta — the signals an ad is dying, rotation rules, and refresh timing for B2B accounts.
Aditya Sriram
Co-Founder @ GoMarble AI
Use this skill when someone wants a Google Ads account audited or optimized at senior-media-buyer depth: Search campaigns, search terms and keywords, Shopping and product feeds, Performance Max, or keyword research. Classifies search terms into five intent tiers, separates rank pressure from budget pressure, grades Shopping SKUs (kill, downgrade, promote), gates PMax changes on maturity and asset labels, and compares PMax against Search on ROAS. Read-and-recommend only: it never changes the account, the user applies every recommendation in the Google Ads UI. Trigger phrases: Google Ads audit, wasted spend, search term report, PMax review, Shopping feed, keyword research, why is my CPC rising.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when managing Google Ads for B2B — intent-first campaign strategy, account structure, keyword and match-type management, bidding, weekly search term auditing, negatives, Performance Max guardrails, RSAs, and performance analysis. Triggers: Google Ads, Google campaign, Google search ads, Google PMax, Performance Max, Google Display, Google Shopping, Google ad performance, Google keyword, search terms, Google RSA, Google bidding.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when optimizing Meta instant forms — question design, friction tuning, and quality filters that trade cheap leads for qualified ones.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when validating which ad messages actually drive revenue — connecting ads to downstream lead quality and scaling only validated messages.
Aditya Sriram
Co-Founder @ GoMarble AI
Use this skill when someone wants a Meta Ads (Facebook and Instagram) account audited or optimized at senior-media-buyer depth: account health, which conversion metric to run on, campaign structure, ad set bid and audience splits, top-performer analysis, or video creative diagnosis. Runs a health check on event match quality and audience segments, sets the primary conversion metric by account type, detects the active campaign structure, applies Pareto analysis to ads, and reads hook rate and hold rate to diagnose creative. Read-and-recommend only: it never changes the account, the user applies every recommendation in Ads Manager. Trigger phrases: Meta Ads audit, creative fatigue, which ads to pause, ad set analysis, hook rate, pixel issues, why did ROAS drop.
Ivan Falco
Ads Engineer @ Frontal
Use this skill for the ground truth on Meta for B2B SaaS — why it works, where it beats LinkedIn on cost per qualified opportunity, and the mental model behind the system.
Ivan Falco
Ads Engineer @ Frontal
Use this skill for any operational decision on a Meta account — pause, scale, graduate, budget, creative count. The decision framework with the formulas, thresholds, and actions.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when optimizing a live B2B Meta account — diagnosis order, B2B benchmarks, and the fix sequence for underperforming campaigns.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when building audiences for B2B Meta ads — CRM and third-party data as matchable audiences, lookalikes, exclusions, and audience quality for high-ACV SaaS.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when structuring Meta campaigns for B2B — account architecture, campaign and ad-set layout, budget placement, and consolidation rules for high-ACV SaaS.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when wiring the Conversions API and funnel events — feeding MQL/SQL signal back so Meta optimizes for qualified pipeline, not form-fills.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when planning creative for B2B Meta ads — creative-as-targeting, angles that filter for ICP, and formats that work for high-ACV SaaS.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when conversions happen off your domain — webinars, events, third-party platforms — and Meta still needs the conversion signal.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when choosing offers for high-ACV ($30K+) B2B Meta campaigns — the offer ladder from content to demo and what converts cold B2B audiences.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when designing offers for paid campaigns — the offer types that convert cold B2B traffic and matching offer strength to funnel stage.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when reading optimization signals — which metrics justify action, testing rules, and when a result is real versus noise.
John Williams
Founder, AHMEEGO
Use this skill when structuring or troubleshooting a Performance Max campaign — asset groups, ad strength, audience signals, or suspected cannibalization of brand search. Produces a structural fix list, not just "add more assets." Triggers: Performance Max, PMax, asset groups, ad strength, audience signals, PMax cannibalizing brand, PMax negative keywords, low ad strength.
John Williams
Founder, AHMEEGO
Use this skill when deciding where to shift ad budget across an existing account — some campaigns capped by budget, others past their efficient point, or a seasonal peak coming up. Produces a reallocation plan sized to a total spend envelope instead of an even split. Triggers: budget optimization, budget pacing, impression share lost to budget, shared budgets, seasonal budget planning, where to cut spend.
John Williams
Founder, AHMEEGO
Use this skill when someone asks for a budget projection, a ROAS or CPA target, an impression-share opportunity estimate, or any paid-search math from numbers they already have — no live account access needed. Produces a shown-work table with a sensitivity check, not just a final number. Triggers: budget projection, ROAS calculation, CPA target, conversion forecast, impression share opportunity, break-even ROAS, "what would happen if."
John Williams
Founder, AHMEEGO
Use this skill when Quality Score is low, CPCs feel high relative to competitors, or someone asks "why aren't my ads showing" without a budget explanation. Produces a spend-weighted, component-level fix list instead of a vague "improve relevance" note. Triggers: Quality Score, expected CTR, ad relevance, landing page experience, high CPCs, ad rank, "below average" component flags.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when the goal is SQLs and qualified pipeline from Meta, not lead volume — the 6-step spine: map market, build audiences, feed CAPI, creative loop, segments, SQL reporting.
Ivan Falco
Ads Engineer @ Frontal
Use this skill for the demand lifecycle model — how B2B buyers move from unaware to in-market and what paid media's job is at each stage.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when deciding how to scale paid spend — the budget-by-creative quadrant and which lever to pull based on current performance.
John Williams
Founder, AHMEEGO
Use this skill when an AI agent or automation is about to make a write change to a live Google Ads account — pausing something, moving a bid, adding negatives, editing a budget, launching a campaign. Produces a change that's previewed, confirmed, and provably executed, instead of a plausible-sounding claim. Triggers: agent making Google Ads changes, autonomous bidding, automated negative keywords, AI campaign management, bulk account edits, "did that actually run."
Ivan Falco
Ads Engineer @ Frontal
Use this skill for the writing bar on everything ads-related — operator voice, no AI slop, banned words, and sentence-level rules.