Ads19
Ivan Falco
Ads Engineer @ Frontal
Ad persona framework
Use this skill when defining ad personas — translating ICP segments into the persona lens every ad, angle, and offer gets built against.
Ads
34 skills in Ads.
Ads19
Ivan Falco
Ads Engineer @ Frontal
LinkedIn Ads for B2B
Use this skill when managing LinkedIn Ads for B2B SaaS — full-funnel campaign planning, media plans and budget allocation, audience sizing and targeting, campaign structures, bidding, performance analysis against benchmarks, account audits, creative and copy (Thought Leader Ads, conversation ads, document ads), and scaling decisions. Triggers: LinkedIn Ads, LinkedIn campaign, LinkedIn advertising, B2B ads, paid social, LinkedIn paid, ad account, campaign manager, LinkedIn lead gen, LinkedIn retargeting, ad audit, ad performance, ad optimization, campaign plan, media plan, LinkedIn budget.
Ads18
Ivan Falco
Ads Engineer @ Frontal
Google Ads for B2B
Use this skill when managing Google Ads for B2B — intent-first campaign strategy, account structure, keyword and match-type management, bidding, weekly search term auditing, negatives, Performance Max guardrails, RSAs, and performance analysis. Triggers: Google Ads, Google campaign, Google search ads, Google PMax, Performance Max, Google Display, Google Shopping, Google ad performance, Google keyword, search terms, Google RSA, Google bidding.
Ads17
Ivan Falco
Ads Engineer @ Frontal
Channel selection guide
Use this skill when choosing paid channels — where Meta, LinkedIn, and search each win for B2B, and how to sequence them by budget and motion.
Ads17
Ivan Falco
Ads Engineer @ Frontal
Offers strategy guide
Use this skill when designing offers for paid campaigns — the offer types that convert cold B2B traffic and matching offer strength to funnel stage.
Ads16
Ivan Falco
Ads Engineer @ Frontal
Meta ads management for B2B
Use this skill when managing Meta (Facebook/Instagram) ads for B2B campaigns — audience strategy, campaign structure, creative testing, and lead form optimization specifically for B2B SaaS on Meta's platform. Triggers: Meta Ads, Facebook Ads, Instagram Ads, Meta campaign, Facebook lead gen, Meta lead forms, Facebook retargeting, Meta remarketing, Facebook lookalike, Meta audience, Advantage Plus, Meta B2B.
Ads16
Ivan Falco
Ads Engineer @ Frontal
Meta Ads setup & tracking
Use this skill when setting up Meta ads tracking — pixel, events, domains, and the implementation checklist for a clean B2B measurement base.
Ads15
Ivan Falco
Ads Engineer @ Frontal
Meta ads onboarding
Use this skill when setting up the Meta Ads skills for the first time — a guided flow for Meta Marketing API access (app, token, ad account), writing the .env, and testing the connection. Triggers: onboarding, setup, get started, configure, credentials, API setup, connect Meta, Meta API.
Ads15
Ivan Falco
Ads Engineer @ Frontal
Meta ads reporting
Use this skill when analyzing or reporting Meta Ads performance — pulls live Meta insights, reads them like an operator (leading vs vanity signals), and generates a shareable branded HTML dashboard. Triggers: Meta report, Meta dashboard, Meta performance, analyze Meta ads, cost per lead, CPL report, Meta account audit, weekly Meta report, client dashboard, ad spend report.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Ad copywriting
Use this skill when writing ad copy — headline formulas, visual direction, and voice-of-customer sourcing that makes ads specific instead of generic.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Ads measurement scorecard
Use this skill when setting up paid media measurement — the scorecard of leading vs vanity metrics and the dashboard that keeps reporting honest.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Advantage+ for B2B SaaS on Meta
Use this skill when deciding whether and how to use Advantage+ for B2B SaaS — what to let Meta automate, what to constrain, and when manual beats automation.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Budget allocation by stage
Use this skill when allocating paid budget by stage — testing vs scaling vs retargeting, and how the split shifts as spend grows.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Campaign planning and execution
Use this skill when planning a paid campaign end to end — objectives, audiences, offers, creative, and measurement locked before launch.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Create Meta campaigns & audiences
Use this skill when creating campaigns, ad sets, ads, or audiences on Meta — the build chain and the settings that matter, step by step.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Creative cadence operating system
Use this skill when planning creative production for Meta — iteration hierarchy, concept sourcing, format playbook, testing cadence, and quality scoring.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Creative fatigue detection
Use this skill when diagnosing creative fatigue on Meta — the signals an ad is dying, rotation rules, and refresh timing for B2B accounts.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Lead form optimization
Use this skill when optimizing Meta instant forms — question design, friction tuning, and quality filters that trade cheap leads for qualified ones.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Message validation & ad scaling
Use this skill when validating which ad messages actually drive revenue — connecting ads to downstream lead quality and scaling only validated messages.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Meta Ads for B2B SaaS - Overview
Use this skill for the ground truth on Meta for B2B SaaS — why it works, where it beats LinkedIn on cost per qualified opportunity, and the mental model behind the system.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Meta Ads operating system
Use this skill for any operational decision on a Meta account — pause, scale, graduate, budget, creative count. The decision framework with the formulas, thresholds, and actions.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Meta Ads optimization playbook
Use this skill when optimizing a live B2B Meta account — diagnosis order, B2B benchmarks, and the fix sequence for underperforming campaigns.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Meta audience strategy
Use this skill when building audiences for B2B Meta ads — CRM and third-party data as matchable audiences, lookalikes, exclusions, and audience quality for high-ACV SaaS.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Meta campaign structure
Use this skill when structuring Meta campaigns for B2B — account architecture, campaign and ad-set layout, budget placement, and consolidation rules for high-ACV SaaS.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Meta Conversions API & events
Use this skill when wiring the Conversions API and funnel events — feeding MQL/SQL signal back so Meta optimizes for qualified pipeline, not form-fills.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Meta creative strategy
Use this skill when planning creative for B2B Meta ads — creative-as-targeting, angles that filter for ICP, and formats that work for high-ACV SaaS.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Meta Marketing API reference
Use this skill when working with the Meta Marketing API directly — endpoints, objects, fields, and request patterns for campaigns, ad sets, ads, audiences, and insights.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Meta off-domain conversion tracking
Use this skill when conversions happen off your domain — webinars, events, third-party platforms — and Meta still needs the conversion signal.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Meta offer strategy
Use this skill when choosing offers for high-ACV ($30K+) B2B Meta campaigns — the offer ladder from content to demo and what converts cold B2B audiences.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Optimization signals
Use this skill when reading optimization signals — which metrics justify action, testing rules, and when a result is real versus noise.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Scale qualified pipeline on Meta
Use this skill when the goal is SQLs and qualified pipeline from Meta, not lead volume — the 6-step spine: map market, build audiences, feed CAPI, creative loop, segments, SQL reporting.
Ads0
Ivan Falco
Ads Engineer @ Frontal
The demand lifecycle
Use this skill for the demand lifecycle model — how B2B buyers move from unaware to in-market and what paid media's job is at each stage.
Ads0
Ivan Falco
Ads Engineer @ Frontal
The scaling quadrant
Use this skill when deciding how to scale paid spend — the budget-by-creative quadrant and which lever to pull based on current performance.
Ads0
Ivan Falco
Ads Engineer @ Frontal
Writing style: no AI slop
Use this skill for the writing bar on everything ads-related — operator voice, no AI slop, banned words, and sentence-level rules.