Head of Global Digital Marketing & Demand Generation @ EasyVista
Gaetano Romeo is Head of Global Digital Marketing & Demand Generation at EasyVista and Editor-in-Chief at B2B SaaS Signal. Managing global demand generation, channel mix, and go-to-market execution across five international regions, he brings over 20 years of experience with previous growth leadership roles at Zalando, Nespresso, and Groupon. Author of six marketing and growth books, Forbes Business Council contributor, and named in the 2026 AI x GTM 50 and Global Recognition Awards, he specializes in organic pipeline attribution, zero-click search strategy, and B2B SaaS growth architecture.
Use this skill when auditing B2B enterprise LinkedIn Ads campaigns to evaluate account-level reach, ad fatigue, lead form quality, and cost per opportunity relative to contract value.
Use this skill when auditing B2B SaaS content architecture to evaluate bottom-of-funnel conversion density, pain-point alignment, competitor comparison integrity, and organic pipeline generation.
Use this skill when analyzing a B2B SaaS organic traffic decline to determine whether the loss represents a healthy zero-click consumption shift or a critical pipeline threat.