28 skills in Prospecting.
Ido Goldberg
Co-Founder & CPO
Builds prospect lists of companies, contacts, or both. Use when the user asks for target accounts, ICP-fit prospects, decision-makers, enrichment, or a list ready for CRM, Swan, or sequence activation.
Ido Goldberg
Co-Founder & CPO
Maps the buying committee at a named account using CRM history, past interactions, LinkedIn, and prospect search. Produces persona coverage, relationship strength, gaps, and next moves.
Ido Goldberg
Co-Founder & CPO
Defines and refines who the org sells to. Use for ICP discovery, segment refinement, new segment creation, persona definition, and tightening the rubric used by scoring and outreach.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Build, validate, or expand your ICP (Ideal Customer Profile) using the GAP method, SPICED framework, and customer interview pipeline. Triggers on 'build your ICP,' 'check your ICP,' 'ICP validation,' 'ICP quality,' 'you don't have an ICP,' 'ICP is too broad,' 'who should we sell to,' 'segment our market,' 'ICP workshop,' 'customer interviews for ICP,' 'GAP method,' 'ICP expansion,' 'Goldilocks zone,' 'tier our customers,' 'A/B/C segmentation,' 'are we targeting the right customers,' 'segmentation check,' 'ICP review,' 'who are we actually selling to,' 'score our accounts,' 'ICP scoring,' 'fit score,' 'TAM list,' 'target list,' 'build our market list,' or any situation where your ICP is missing, broken, or needs validation. This skill covers the full ICP lifecycle: validate what exists, build from scratch, score every company 0-100 on fit, produce and maintain the TAM list, refine with interviews, and plan expansion. BOUNDARY: For positioning/messaging (step AFTER ICP), see positioning-messaging-designer.
Ariel Cohen
Founding Growth Engineer
Use this skill when a deal closes won and you want to turn the win into pipeline immediately. It extracts the win profile, finds lookalike companies not yet in your CRM, researches the right persona contact at each, drafts outreach from the deal owner using an anonymized win reference, and queues a single batch review task — nothing sends without human approval.
Alex Vacca + 1
Founder & CEO @ Frontal
Use this skill when building B2B lead lists — ICP definition and scoring, sourcing companies, qualifying accounts, finding contacts, persona mapping, deduplication, and data validation. Triggers on 'lead list', 'list building', 'Sales Navigator', 'boolean search', 'ICP', 'ideal customer profile', 'find leads', 'prospect list', 'email verification', 'list hygiene', 'build a list', 'find prospects', 'deduplicate', 'qualify accounts', 'ABM'.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when choosing lead sources, building prospecting workflows, or setting up data enrichment. Lead sources by use case — Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, local directories — with delivery-ready Clay templates and a source selection matrix.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when building enrichment workflows, setting up Clay tables, or maximizing data quality — the complete 9-step Clay enrichment workflow for 90%+ data coverage plus 58 Clay templates across 8 categories.
Alex Vacca + 1
Founder & CEO @ Frontal
Use this skill when working in Clay — tables, waterfall enrichment, Clay credits and pricing, Claygent, Clayscript formulas, CRM sync, enrichment workflows, integrations, or building data pipelines in Clay. Triggers on 'Clay workflow', 'enrichment waterfall', 'Clay credits', 'Claygent', 'Clayscript', 'Clay + HubSpot', 'Clay + Salesforce', 'Clay table', 'Clay providers', 'enrich in Clay', 'Clay formulas', 'find emails', 'email waterfall', 'phone waterfall', 'lead scoring', 'Clay debugging'.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when building B2B prospect lists, mixing data sources, running enrichment workflows, improving email coverage and bounce rates, cleaning and verifying lists before a campaign, or diagnosing data quality and prospecting efficiency problems.
Tanyo Gochev
Co-Founder & Head of GTM, The Demand Department
Use this skill when targeting needs to become a decision rule instead of a description — before launching outbound for a new company or product line, when refining targeting after the first campaign data lands, when expanding into a new vertical, or when a list is producing replies from people who will never buy. Produces a scored, tiered ICP matrix that a list build can be filtered against and that anyone on the team can apply the same way twice. Trigger phrasings: "define our ICP", "who should we target", "build the ICP", "tier these accounts", "score this list", "our leads are bad", "we're getting replies but no deals", "which segment do we go after".
Tanyo Gochev
Co-Founder & Head of GTM, The Demand Department
Use this skill when the target market needs to become an actual enumerated list of companies — every organisation that could plausibly buy, with a verified size band, exact geography, and fit classification, deduplicated to one row per company. Companies only; contacts and email verification are a separate, later stage. Produces the company universe plus an honest coverage report. Trigger phrasings: "map the TAM", "build the TAM", "total addressable market", "pull every company", "target account universe", "who could buy this", "size the market", "list every company that", "refresh the TAM".
Nadav David
Strategic Partnerships Manager, Kidoz
Use this skill before staging a prospect and before drafting any first touch, when a segment has gone silent, and when deciding whether an account is genuinely cold. Walks a ranked ladder of bridges you can actually source, then produces a one-line premise the writer and the reviewer both stand on. Turns "find a warm path" from advice into a step with a checkable output. Trigger phrasings: "is this account cold", "do we know anyone here", "find a warm path", "what do we open on", "this segment has gone quiet", "stage these for outreach".
Erwann Lefevre
Growth & GTM Engineer, La Growth Machine
Use this skill when a list of people already exists and someone needs to know who on it is worth contacting — event or webinar attendees, registrants, a prospecting export, a CRM segment, a newsletter or community list. Produces every lead sorted into ICP match, needs review, or no match, with a reason attached to each, the team's own colleagues and competitors stripped out, and nobody silently dropped. Trigger phrasings: "filter this list against my ICP", "who here matches our ICP", "clean up this lead list", "qualify my signups", "segment this audience", "who should we follow up with after the webinar", "did we import junk", "remove the bad leads".
Omer Levy
GTM AI Solution Architect
Find the right contact at a target account, verify their email and direct dial via Lusha, check for buying signals and recent news, and draft a first-touch message shaped around what you find. Takes a company and a one-line target — function, seniority, and reason for reaching out. Returns a verified contact and a ready-to-send first message in one pass. Requires a Lusha connection.
Ryan Iyengar
CEO & Founder, Full Stack GTM
Use this skill when a team needs a defensible total addressable market and a governed plan to cover it over time. Produces a sourced account estimate, revenue model, contact target, CRM coverage baseline, and measured population plan.
Boaz Descalo
Founder & CEO, Node8
Use this skill when you have a list of company names — a CSV, CRM export, event attendee list, or pasted prospecting list — and need website domains before enrichment, dedupe, or CRM import. Produces the original list with a resolved domain and a per-row match-confidence label, using the free, keyless Clearbit autocomplete endpoint. Trigger on "find the domains for these companies", "what's the website for X", "clean up this company list", "resolve these company names", "add domains to this CSV", "company name to domain", or Clearbit autocomplete/suggest. Also applies proactively when a company list is missing domains and the next step needs them.
Omer Levy
GTM AI Solution Architect
Look up any contact's current verified profile via Lusha. Takes a name and company, email address, or LinkedIn URL. Returns current title, seniority, department, verified email, direct dial, tenure, and departure flag if the contact has moved on. Single contact lookup — fast, verified, no guessing. Requires a Lusha connection.
Amir Baldiga
Founder, Zooq
Use this skill when you have a handful of accounts or people who converted and need more like them, or when a black-box 'similar profiles' feed gives you a list you cannot explain. Extracts an explicit similarity signature from the seed and searches on it, so you control what 'similar' means and can widen or tighten deliberately.
Omer Levy
GTM AI Solution Architect
Use this skill to turn a plain-language description of who you want to reach into a verified, callable list of buyers with validated email and direct dial. You describe the audience in any phrasing; the skill translates it into Lusha's filter catalog and returns verified contacts. Requires a Lusha connection.
Nylan Richard
AI Expert in Residence @ FullEnrich
Use this skill when a seller, partner manager, recruiter, or researcher needs to understand who works at a named company, how the team is probably structured, and who matters for a specific objective. Produces an evidence-backed account map, an explicitly inferred hierarchy, structural observations, coverage gaps, and ranked people to approach.
Uriel Knorovich
Co-Founder & CEO, Nimble
Use this skill when you need to enumerate every business of a given type in a geography — "find all X in Y", "build a list of", "market sizing", "account universe", "how many X in Y", "TAM for", "discover all", "prospect list" — or when you already have a list and want it checked: "audit my list", "compare against", "what am I missing", "gap analysis", "verify my business list". Produces a deduplicated, source-linked market inventory with a confidence score per entity; in audit mode, a three-way comparison of your list against fresh discovery (matched / discovered-only / reference-only) with a coverage score. Not for monitoring known competitors over time or deep-diving a single company — this play is for mapping a whole market.
Lucas Godtfredsen
Founder, GTM Now
Use this skill when you have a target company but no verified contact address and you are tempted to infer one from a pattern — first.last@, f.last@, firstinitiallast@. Produces a routing decision per account: send, route to another channel, or leave unreachable and say so. Covers pattern-guessing, role inbox selection, dead-domain checks, and what to do when no address exists at all.
Nylan Richard
AI Expert in Residence @ FullEnrich
Use this skill when one prospect, customer, champion, or operator is a proven fit and the user wants more people with the same useful characteristics. Produces a deliberately defined similarity signature, a scored and explainable shortlist, a quality threshold, and a controlled widening plan when the market is too narrow.
Nylan Richard
AI Expert in Residence @ FullEnrich
Use this skill when a founder, hiring manager, or recruiter needs to source candidates for an open role but the brief is incomplete, over-titled, or likely to produce a noisy list. Produces a calibrated search strategy, a quality-controlled candidate pool, transparent tiers, detailed top-candidate rationales, and a channel recommendation for each priority candidate.
Amir Baldiga
Founder, Zooq
Use this skill when a role worked and you want more of that person, or when you are backfilling someone strong and a job-board post is not going to find them. Takes one exemplar profile and returns a ranked, scored shortlist with the reasoning behind each score visible.
Nylan Richard
AI Expert in Residence @ FullEnrich
Use this skill when a user asks for people matching a B2B persona by role, seniority, company context, and geography, then needs a bounded set of verified contact details. Produces a confirmed search contract, volume-calibrated preview, explicit relaxation choices, an approved enrichment slice, and a quality report that explains every shortfall.
Erwann Lefevre
Growth & GTM Engineer, La Growth Machine
Use this skill when someone wants to know who actually pays them — auditing closed-won deals to derive a proven ideal customer profile instead of an aspirational one, then building a look-alike target list from it. Produces a revenue-ranked deal table, two to four named ICP archetypes with searchable criteria, and a ranking of the acquisition sources that produced the money. Trigger phrasings: "audit my biggest deals", "which customers made us the most money", "analyse my closed-won", "what's my real ICP", "find more customers like my best ones", "look-alike accounts", "revenue by account", "which channel produced our best deals", "ICP refresh before planning".