15 skills · 218 installs
Ariel Cohen
Founding Growth Engineer
Set up and troubleshoot Cal.com meeting links for a conference, with event-specific dates, in-person location, buffers, calendar conflict checks, individual or team hosts, and public booking-page verification. Use for conference booking availability or missing meeting slots.
Ariel Cohen
Founding Growth Engineer
Use this skill on a monthly cadence to detect champions and heavy users of your paying customers who changed jobs, verify the move against live LinkedIn data, score the new company, and surface qualifying moves as MQLs — while catching churn risk on the account they left. A known buyer bringing your product to their next company is one of the highest-converting signals in B2B; this skill turns it into a deterministic, deduped, monthly machine with hard guards against the classic failure modes (stale headlines, same-name profiles, warm familiarity mistaken for advocacy).
Ariel Cohen
Founding Growth Engineer
Use this skill when a deal closes won and you want to turn the win into pipeline immediately. It extracts the win profile, finds lookalike companies not yet in your CRM, researches the right persona contact at each, drafts outreach from the deal owner using an anonymized win reference, and queues a single batch review task — nothing sends without human approval.
Ariel Cohen
Founding Growth Engineer
Use this skill when scoring a paying customer (closed-won account) for expansion. It evaluates product usage depth, persona quality, and expansion headroom to produce an expansion tier with short actionable reasoning. Designed as a sub-skill of your lead-scoring methodology — the parent runs the ACV assessment first and this returns a tier to it.
Ariel Cohen
Founding Growth Engineer
Use this skill 1 to 3 days before any face-to-face event where you hold a registration export (a talk, conference, dinner, booth) and the question is 'I have the attendee CSV, who should I talk to?'. It maps every registrant to a company, joins the list against the live CRM, LinkedIn-verifies every person's title and employer, sizes and funds every company, hand-authors the buying committee for every account worth hunting, and prints a phone-readable PDF dossier: one account per page, warm hunt accounts first, each card telling you within five seconds who the buyer is, whether they are in the room, and what to say. Also answers 'room intelligence', 'attendee report', 'prep me for the event', 'who is coming from which accounts'.
Ariel Cohen
Founding Growth Engineer
Use this skill when someone requests a demo through your website — a "Book a demo" form, a webhook carrying little more than a work email — and the question is what happens in the next sixty seconds. Enriches the person and company, decides fit and buyer persona separately, and routes the request down one of three paths: the qualified hand-raise that gets a booking email, the right company with the wrong person, and the account that should be sent to a free trial rather than a calendar. Covers inbound demo requests, form-fill routing, hand-raise qualification, MQL hygiene, and self-serve versus sales-assisted triage.
Ariel Cohen
Founding Growth Engineer
Use this skill when someone sends a team member an inbound LinkedIn connection request. An inbound request is a deliberate, ACTIVE first-party intent signal — meaningfully stronger than a passive profile view — and it deserves different scoring rules. The skill resolves and enriches the requester, gates them through dedup / internal / relationship / ICP checks, attaches the signal to the CRM, and scores it with active-signal overrides: a decision maker at a serious company is MQL-eligible on this lone signal, a weak persona caps at the awareness tier, and a request from a closed-lost account is treated as a reactivation candidate rather than ignored. Every ICP-relevant outcome posts to a visibility channel; replies and accepts stay human. It never sends outreach.
Ariel Cohen
Founding Growth Engineer
Use this skill when monitoring comments and reactions on a team member's LinkedIn posts. Comments get the full treatment — ICP + persona gating, CRM and account-memory logging, lead scoring, and a high-value path to connection requests and Slack alerts — while lone reactions are logged as a light touch unless the account is top-tier or a repeat engager. Repeat engagers escalate to high intent after an active-buyer check, with a personalized multi-channel draft queued for review.
Ariel Cohen
Founding Growth Engineer
Use this skill when a profile-view webhook (e.g. LeadShark) fires for a new view on a team member's LinkedIn profile. It resolves the viewer's identity and company, applies dedup, internal, relationship, and ICP gates, and routes qualified viewers into the MQL pipeline — treating a profile view exactly like a website visit. The CRM is never polluted: only fully resolved, ICP-matched viewers reach a CRM write.
Ariel Cohen
Founding Growth Engineer
Use this skill when a tracked influencer publishes a LinkedIn post focused on your product (sponsored, review, or organic mention) and you want to capture the engagers as leads. It verifies the post is genuinely about you, scrapes the full engager list, filters to ICP-fit companies and buyer personas, runs lead scoring, and posts per-lead alerts plus a reconciled digest. Detection and scoring only — no outreach.
Ariel Cohen
Founding Growth Engineer
Use this skill to scan a team member's LinkedIn DMs daily and turn conversations into routed signals. It classifies each chat into a bucket (customer support, commercial, pipeline, re-engagement, prospect, partner, VC, community, and more), updates account memory and the CRM, scores qualified signals and routes them to your MQL channel, and closes every scored signal with a suggested next move — a drafted reply for the thread owner or an approval-queued sequence for the rest of the buying committee. It never auto-sends outreach.
Ariel Cohen
Founding Growth Engineer
Build a realistic personal or team conference itinerary from a shared agenda, existing meetings, selected sessions, booth duties, dinners, and travel. Use to resolve overlapping commitments and protect the correct people's availability while leaving room for networking.
Ariel Cohen
Founding Growth Engineer
Use this skill when a GTM team needs to show what one or more events produced, at 30 and 60 days, by joining an event lead list with CRM deals. Covers attribution, excluding pre-existing pipeline, funnel counts, pipeline and closed-won math, checkpoints, breakdowns and follow-up health.
Ariel Cohen
Founding Growth Engineer
Create or maintain a shared conference reference calendar from an official agenda, including sessions, side events, sharing permissions, timezone checks, and duplicate-safe updates. Use when a participant or team wants a shared event calendar or an importable agenda.
Ariel Cohen
Founding Growth Engineer
Use this skill when outreach is only worth sending until a moment passes and must stop by itself, with nobody remembering to stop it: pre-event meeting outreach, a dinner that needs same-day attendees after cancellations, a webinar invite, a closing offer. Produces one group of sequences per event, copy that stays true until the cutoff, and a scheduled kill job that stops everything left in the group at the cutoff. Also answers "self-killing sequence", "sequence that expires", "stop outreach after the event date", "last-minute dinner invites", "pre-event outreach".