gtmskills.com

Ariel Cohen

getswan.comFounding Growth Engineer

AI researcher turned founder turned growth engineer. Still figuring it out, in public.

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Skills by Ariel

9 skills · 207 installs

Signals34

Ariel Cohen

getswan.comFounding Growth Engineer

Champion move detection

Use this skill on a monthly cadence to detect champions and heavy users of your paying customers who changed jobs, verify the move against live LinkedIn data, score the new company, and surface qualifying moves as MQLs — while catching churn risk on the account they left. A known buyer bringing your product to their next company is one of the highest-converting signals in B2B; this skill turns it into a deterministic, deduped, monthly machine with hard guards against the classic failure modes (stale headlines, same-name profiles, warm familiarity mistaken for advocacy).

Prospecting31

Ariel Cohen

getswan.comFounding Growth Engineer

Closed-won replication play

Use this skill when a deal closes won and you want to turn the win into pipeline immediately. It extracts the win profile, finds lookalike companies not yet in your CRM, researches the right persona contact at each, drafts outreach from the deal owner using an anonymized win reference, and queues a single batch review task — nothing sends without human approval.

Deals27

Ariel Cohen

getswan.comFounding Growth Engineer

Customer expansion scoring

Use this skill when scoring a paying customer (closed-won account) for expansion. It evaluates product usage depth, persona quality, and expansion headroom to produce an expansion tier with short actionable reasoning. Designed as a sub-skill of your lead-scoring methodology — the parent runs the ACV assessment first and this returns a tier to it.

Signals0

Ariel Cohen

getswan.comFounding Growth Engineer

Handle a demo request

Use this skill when someone requests a demo through your website — a "Book a demo" form, a webhook carrying little more than a work email — and the question is what happens in the next sixty seconds. Enriches the person and company, decides fit and buyer persona separately, and routes the request down one of three paths: the qualified hand-raise that gets a booking email, the right company with the wrong person, and the account that should be sent to a free trial rather than a calendar. Covers inbound demo requests, form-fill routing, hand-raise qualification, MQL hygiene, and self-serve versus sales-assisted triage.

Signals0

Ariel Cohen

getswan.comFounding Growth Engineer

Handle LinkedIn connection request signal

Use this skill when someone sends a team member an inbound LinkedIn connection request. An inbound request is a deliberate, ACTIVE first-party intent signal — meaningfully stronger than a passive profile view — and it deserves different scoring rules. The skill resolves and enriches the requester, gates them through dedup / internal / relationship / ICP checks, attaches the signal to the CRM, and scores it with active-signal overrides: a decision maker at a serious company is MQL-eligible on this lone signal, a weak persona caps at the awareness tier, and a request from a closed-lost account is treated as a reactivation candidate rather than ignored. Every ICP-relevant outcome posts to a visibility channel; replies and accepts stay human. It never sends outreach.

Signals27

Ariel Cohen

getswan.comFounding Growth Engineer

Handle LinkedIn post engagement signal

Use this skill when monitoring comments and reactions on a team member's LinkedIn posts. Comments get the full treatment — ICP + persona gating, CRM and account-memory logging, lead scoring, and a high-value path to connection requests and Slack alerts — while lone reactions are logged as a light touch unless the account is top-tier or a repeat engager. Repeat engagers escalate to high intent after an active-buyer check, with a personalized multi-channel draft queued for review.

Signals38

Ariel Cohen

getswan.comFounding Growth Engineer

Handle LinkedIn profile view signal

Use this skill when a profile-view webhook (e.g. LeadShark) fires for a new view on a team member's LinkedIn profile. It resolves the viewer's identity and company, applies dedup, internal, relationship, and ICP gates, and routes qualified viewers into the MQL pipeline — treating a profile view exactly like a website visit. The CRM is never polluted: only fully resolved, ICP-matched viewers reach a CRM write.

Signals24

Ariel Cohen

getswan.comFounding Growth Engineer

Influencer post engager capture

Use this skill when a tracked influencer publishes a LinkedIn post focused on your product (sponsored, review, or organic mention) and you want to capture the engagers as leads. It verifies the post is genuinely about you, scrapes the full engager list, filters to ICP-fit companies and buyer personas, runs lead scoring, and posts per-lead alerts plus a reconciled digest. Detection and scoring only — no outreach.

Signals26

Ariel Cohen

getswan.comFounding Growth Engineer

LinkedIn DM signal classifier

Use this skill to scan a team member's LinkedIn DMs daily and turn conversations into routed signals. It classifies each chat into a bucket (customer support, commercial, pipeline, re-engagement, prospect, partner, VC, community, and more), updates account memory and the CRM, scores qualified signals and routes them to your MQL channel, and closes every scored signal with a suggested next move — a drafted reply for the thread owner or an approval-queued sequence for the rest of the buying committee. It never auto-sends outreach.