gtmskills.com

Shane O'Connor

gtmcofounder.comFounder, The GTM Co-Founder

Shane builds The GTM Co-Founder, an open-source go-to-market system for early-stage technical founders, and is a GTM advisor at QC Growth. His skills encode the judgment behind taking a developer tool from "nobody came" to real revenue: finding the ICP who actually pays, positioning around the problem instead of a feature list, pricing on value instead of a guess, and running the founder-led sales conversations that turn free users into paying customers. It is the commercial half of the job, written for founders who can build anything but stall on who it's for and why they would pay.

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Skills by Shane

3 skills · 0 installs

Sales0

Shane O'Connor

gtmcofounder.comFounder, The GTM Co-Founder

Founder-led sales

Use this skill when developers love your tool but nobody pays, you have never sold and freeze on the conversation, or deals stall on "let me think about it." Produces a repeatable first-deal motion you run yourself: finding the champion and the buyer, running discovery, demoing their use case, arming the champion, and closing your first paying customers. Triggers on "founder-led sales", "close first customers", "nobody will pay", "how do I sell this", "let me think about it", "sales discovery", "find the champion", "close the deal", "first paying customer".

Positioning0

Shane O'Connor

gtmcofounder.comFounder, The GTM Co-Founder

Positioning and story

Use this skill when your messaging describes what the product does instead of the problem it kills, sounds interchangeable with three competitors, or creates no urgency to act now. Produces a positioning where the developer is the hero and a real trend is the villain, plus a differentiation level you can defend. Triggers on "positioning", "messaging", "our story", "we sound like everyone", "homepage headline", "value narrative", "category", "differentiation", "why now", "nobody feels urgency".

Pricing0

Shane O'Connor

gtmcofounder.comFounder, The GTM Co-Founder

Pricing for developer tools

Use this skill when setting or fixing the price of a developer tool or technical product: choosing the value metric, drawing the free-to-paid line, structuring tiers, and finding the actual number. Produces a value metric, a packaging model, and a defensible price grounded in evidence. Triggers on "what should I charge", "how do I price this", "free vs paid", "pricing tiers", "value metric", "usage-based vs per-seat", "we're too cheap", "developers won't pay", "should I charge yet".