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Luke Shalom

Luke Shalom

Founder & CEO @ Atticus

Founder and CEO of Atticus, a UK-based agency building founder-led demand systems for expertise-led businesses. Ranked a Top 3 UK growth and lead-gen marketer by Favikon two years running, with an 80,000+ B2B audience and over $100M in client pipeline driven from LinkedIn. Pioneered content-led outbound, featured in the Amazon bestseller Sales Super Powers, and writes THE PLAYBOOK newsletter on go-to-market strategy.

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Skills by Luke

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Luke Shalom

Luke Shalom

Founder & CEO @ Atticus

Category-of-one positioning

Use this skill when a founder or expertise-led business looks interchangeable in their market — price-shopped against cheaper options, described in the same words as competitors, winning on rates instead of authority. It runs the "Position" step of the Atticus Method and produces a category-of-one positioning package - a reframed problem, category-defining language the market ties to the founder, and expertise packaged as proprietary IP. Trigger phrases: "we sound like everyone else", "prospects compare us on price", "how do we differentiate", "positioning", "category of one".