- name:
- outreach-personalization
- description:
- Use this skill for the first touch on a signal-triggered prospect - a signal fired, you have the contact, you need the message. Verifies the contact via Lusha, pulls live account signals, and writes one personalized first message per contact, grounded in what is actually happening at their company. Never a template, and never a message to a departed contact. Requires a Lusha connection.
Outreach personalization
Write a personalized first message grounded in verified contact data and live account signals. Verify first. Write second. Never use a template. Never send to a contact who has departed.
Input
The user will provide via $ARGUMENTS:
- Contact: name and company, email, or LinkedIn URL (one contact or a list of up to 20)
- What you sell: one sentence — product and the problem it solves
- Signal: [optional] — if the user knows the trigger event, pass it here. If not, the skill finds it.
- Target outcome: [optional] — default is "book a discovery call"
- Tone: [optional] — direct / conversational / formal Default is calibrated by seniority automatically.
If contact is missing, ask once. If what you sell is missing, ask once. For a list, process each contact individually. Never write a message before verifying the contact.
Workflow
CONTACT VERIFICATION Resolve and verify each contact via Lusha:
- Current title and company confirmed
- Tenure in current role
- Verified email address
- Seniority level: C-suite / VP / Director / Manager / IC
- Flag departed contacts — do not write message, ask user for updated contact
- Flag title changes — adjust message angle to reflect new role
SIGNAL PULL For each verified contact, check for live signals at their account:
- Executive moves in last 30 days
- Funding events in last 90 days
- Hiring surges in target function
- Intent signals above score 60
- Tech stack changes relevant to product
- Rank signals by strength and recency
- If no signals found: note it and proceed with role and tenure as the hook instead
HOOK SELECTION Select the strongest opening hook:
- Priority 1: stacked signals — multiple events at same account create urgency
- Priority 2: single strong signal — specific, time-stamped, tied to the contact's role
- Priority 3: recent hire — tenure under 6 months creates a natural opening
- Priority 4: role and relevance — no signal but strong ICP fit and relevant outcome to reference
TONE CALIBRATION Calibrate message tone by seniority:
- C-suite: under 80 words, outcome-first, no product features, one direct ask
- VP: under 100 words, peer-to-peer, signal-led, one specific ask
- Director / Manager: under 120 words, problem-led, practical, one low-friction ask
- Override with user-specified tone if provided
WRITE THE MESSAGE For each contact:
- Subject line: specific, references signal or account where possible, under 8 words
- Body: opens with the hook, connects to a relevant outcome, closes with one ask
- CTA: specific and low-friction — not "let me know if interested"
- Under 120 words total for body copy
BATCH OUTPUT For a list of contacts, return each message individually — do not aggregate or average. Flag any contacts that could not be verified separately at the end.
PRIVACY RULES
- Mask contact name to initials in output
- Show email domain only: j.k@[company].com
- Mask phone if shown: +1 415 555 ••••
- Tag: Contact confirmed live via Lusha connector, [date]
Output Format — single contact
Contact verified
| Field | Value |
|---|---|
| Name | [initials] |
| Title | |
| Tenure | |
| Seniority | |
| Company | |
| Verified email | [domain only] |
| Status | Active / Departed / Title changed |
Contact confirmed live via Lusha connector, [date]
Signal used
| Signal | Type | Score | Date |
|---|
Hook selected: [signal / recent hire / role and relevance]
Message
Subject: [subject line]
[body copy]
[CTA]
Word count: [X] words Tone: [direct / conversational / formal] Hook: [what the opening is based on]
Output Format — batch
Return individual message blocks for each contact in the same format as above.
After all messages, return a summary table:
| Contact | Company | Signal used | Hook type | Status |
|---|
Flag unverified or departed contacts separately:
Contacts not messaged:
- [Contact] at [Company] — [reason: departed / not found in Lusha / title changed] Recommended action: [find new contact / verify manually / skip]
From Lusha's Campus plays library: https://www.lusha.com/campus/plays/outreach-personalization-skill/