Audit the account, do the unit-economics math, then scale what converts across Meta, Google, and LinkedIn.
8 skills, curated by hand.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when managing Meta (Facebook/Instagram) ads for B2B campaigns — audience strategy, campaign structure, creative testing, and lead form optimization specifically for B2B SaaS on Meta's platform. Triggers: Meta Ads, Facebook Ads, Instagram Ads, Meta campaign, Facebook lead gen, Meta lead forms, Facebook retargeting, Meta remarketing, Facebook lookalike, Meta audience, Advantage Plus, Meta B2B.
Aditya Sriram
Co-Founder @ GoMarble AI
Use this skill when someone wants a Google Ads account audited or optimized at senior-media-buyer depth: Search campaigns, search terms and keywords, Shopping and product feeds, Performance Max, or keyword research. Classifies search terms into five intent tiers, separates rank pressure from budget pressure, grades Shopping SKUs (kill, downgrade, promote), gates PMax changes on maturity and asset labels, and compares PMax against Search on ROAS. Read-and-recommend only: it never changes the account, the user applies every recommendation in the Google Ads UI. Trigger phrases: Google Ads audit, wasted spend, search term report, PMax review, Shopping feed, keyword research, why is my CPC rising.
John Williams
Founder, AHMEEGO
Use this skill when someone asks for a budget projection, a ROAS or CPA target, an impression-share opportunity estimate, or any paid-search math from numbers they already have — no live account access needed. Produces a shown-work table with a sensitivity check, not just a final number. Triggers: budget projection, ROAS calculation, CPA target, conversion forecast, impression share opportunity, break-even ROAS, "what would happen if."
Ivan Falco
Ads Engineer @ Frontal
Use this skill when managing LinkedIn Ads for B2B SaaS — full-funnel campaign planning, media plans and budget allocation, audience sizing and targeting, campaign structures, bidding, performance analysis against benchmarks, account audits, creative and copy (Thought Leader Ads, conversation ads, document ads), and scaling decisions. Triggers: LinkedIn Ads, LinkedIn campaign, LinkedIn advertising, B2B ads, paid social, LinkedIn paid, ad account, campaign manager, LinkedIn lead gen, LinkedIn retargeting, ad audit, ad performance, ad optimization, campaign plan, media plan, LinkedIn budget.
Aditya Sriram
Co-Founder @ GoMarble AI
Use this skill when someone wants a Meta Ads (Facebook and Instagram) account audited or optimized at senior-media-buyer depth: account health, which conversion metric to run on, campaign structure, ad set bid and audience splits, top-performer analysis, or video creative diagnosis. Runs a health check on event match quality and audience segments, sets the primary conversion metric by account type, detects the active campaign structure, applies Pareto analysis to ads, and reads hook rate and hold rate to diagnose creative. Read-and-recommend only: it never changes the account, the user applies every recommendation in Ads Manager. Trigger phrases: Meta Ads audit, creative fatigue, which ads to pause, ad set analysis, hook rate, pixel issues, why did ROAS drop.
John Williams
Founder, AHMEEGO
Use this skill when deciding where to shift ad budget across an existing account — some campaigns capped by budget, others past their efficient point, or a seasonal peak coming up. Produces a reallocation plan sized to a total spend envelope instead of an even split. Triggers: budget optimization, budget pacing, impression share lost to budget, shared budgets, seasonal budget planning, where to cut spend.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when writing ad copy — headline formulas, visual direction, and voice-of-customer sourcing that makes ads specific instead of generic.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when allocating paid budget by stage — testing vs scaling vs retargeting, and how the split shifts as spend grows.