Ads28
Ivan Falco
Ads Engineer @ Frontal
Channel selection guide
Use this skill when choosing paid channels — where Meta, LinkedIn, and search each win for B2B, and how to sequence them by budget and motion.
Paid media, run like an operator.
Plan the spend, audit what you run, track pipeline instead of form fills, do the unit-economics math, then scale and report what converts across Google, Meta and LinkedIn.
24 skills, curated by hand.
01 · Plan
Decide where the money goes before you spend it.
Pick the channels that fit your motion, see which ones are already earning their budget, choose offers that convert cold B2B traffic, and map exactly who you are targeting.
Ads1
Justin Rowe
Founder & CMO @ Impactable
Marketing ecosystem diagnostic
Use this skill when the user asks for an ecosystem diagnostic, maturity score, channel mix, budget allocation, 'where should we spend', 'which channel is working', or 'what are the gaps'. Grades a company's entire B2B marketing motion against a 22-motion maturity model on one screen, with an Ecosystem Maturity Score, a spend-by-funnel investment map, audience-ladder health, and exactly three next moves.
Ads29
Ivan Falco
Ads Engineer @ Frontal
Offers strategy guide
Use this skill when designing offers for paid campaigns — the offer types that convert cold B2B traffic and matching offer strength to funnel stage.
Ads1
Justin Rowe
Founder & CMO @ Impactable
Audience targeting worksheet
Use this skill when the user wants a targeting worksheet, audience architecture, LinkedIn targeting plan, keyword map, or 'who should we target'. Builds a multi-channel Audience Targeting Worksheet: ICP and addressable market, the audience efficiency ladder, official LinkedIn targeting attributes, named priority segments, paid-search core groups, and third-party enrichment signals. Best run after company recon and competitive white space.
02 · Audit
Find what is wasting money.
Senior-level audits of the Google, Meta and LinkedIn accounts you already run, including how your ABM spend is really performing.
Ads0
Aditya Sriram
Co-Founder @ GoMarble AI
Google Ads audit
Use this skill when someone wants a Google Ads account audited or optimized at senior-media-buyer depth: Search campaigns, search terms and keywords, Shopping and product feeds, Performance Max, or keyword research. Classifies search terms into five intent tiers, separates rank pressure from budget pressure, grades Shopping SKUs (kill, downgrade, promote), gates PMax changes on maturity and asset labels, and compares PMax against Search on ROAS. Read-and-recommend only: it never changes the account, the user applies every recommendation in the Google Ads UI. Trigger phrases: Google Ads audit, wasted spend, search term report, PMax review, Shopping feed, keyword research, why is my CPC rising.
Ads1
Aditya Sriram
Co-Founder @ GoMarble AI
Meta Ads audit
Use this skill when someone wants a Meta Ads (Facebook and Instagram) account audited or optimized at senior-media-buyer depth: account health, which conversion metric to run on, campaign structure, ad set bid and audience splits, top-performer analysis, or video creative diagnosis. Runs a health check on event match quality and audience segments, sets the primary conversion metric by account type, detects the active campaign structure, applies Pareto analysis to ads, and reads hook rate and hold rate to diagnose creative. Read-and-recommend only: it never changes the account, the user applies every recommendation in Ads Manager. Trigger phrases: Meta Ads audit, creative fatigue, which ads to pause, ad set analysis, hook rate, pixel issues, why did ROAS drop.
Ads1
Justin Rowe
Founder & CMO @ Impactable
LinkedIn ads 35-point audit
Use this skill when someone wants a LinkedIn Ads audit, efficiency scan, account health check, or 'what should we change', or uploads Campaign Manager exports, screenshots, CRM data, or ad creative. Runs a 35-point system inspection across six layers and adapts to the data provided: CSV exports get ~19 points, Campaign Manager screenshots ~27, CRM data ~31, creative review all 35.
ABM23
Emilia Korczynska
VP of Marketing @ Userpilot
LinkedIn ads & ABM audit
Use this skill when someone wants to review, grade, audit, or improve their OWN LinkedIn ad results, ABM program, or ad spend — or says things like: audit my LinkedIn ads, are my ads any good, how is my ad spend doing, am I running the right number of ads, which ad format is working best, why is my CPC/CPM so high, review my ABM campaigns, which formats influence my deals, are my ads decaying, which companies should I go after, benchmark my LinkedIn ads. Audits the last 30 days of live spend — real CPC, CPM, CTR, ad count, format mix, deal influence, campaign trends and account engagement — grades them against ZenABM's per-format benchmarks, and produces a downloadable audit document with a prioritized fix list. Do NOT use for planning a NEW campaign or budget sizing.
03 · Track what matters
Measure pipeline, not form fills.
Wire conversion tracking properly and feed qualified-pipeline signals back, so the platforms optimize for buyers instead of leads.
Ads1
Justin Rowe
Founder & CMO @ Impactable
LinkedIn conversion tracking
Use this skill for any question about measuring or attributing results from LinkedIn Ads: Insight Tag setup, website conversions, Conversions API (CAPI), offline conversion uploads, Revenue Attribution Report (RAR), CRM integrations in Business Manager, match rates, deduplication, attribution models, conversion windows, or troubleshooting missing conversions. Always use when the conversation involves proving LinkedIn ROI or reconciling conversion discrepancies.
Ads31
Ivan Falco
Ads Engineer @ Frontal
Meta Conversions API & events
Use this skill when wiring the Conversions API and funnel events — feeding MQL/SQL signal back so Meta optimizes for qualified pipeline, not form-fills.
04 · Do the math
Put the budget where it converts.
Forecast spend and targets, split budget by stage, and reallocate across campaigns.
Ads0
John Williams
Founder, AHMEEGO
PPC forecasting and unit-economics math
Use this skill when someone asks for a budget projection, a ROAS or CPA target, an impression-share opportunity estimate, or any paid-search math from numbers they already have — no live account access needed. Produces a shown-work table with a sensitivity check, not just a final number. Triggers: budget projection, ROAS calculation, CPA target, conversion forecast, impression share opportunity, break-even ROAS, "what would happen if."
Ads29
Ivan Falco
Ads Engineer @ Frontal
Budget allocation by stage
Use this skill when allocating paid budget by stage — testing vs scaling vs retargeting, and how the split shifts as spend grows.
Ads0
John Williams
Founder, AHMEEGO
Portfolio-style budget reallocation across campaigns
Use this skill when deciding where to shift ad budget across an existing account — some campaigns capped by budget, others past their efficient point, or a seasonal peak coming up. Produces a reallocation plan sized to a total spend envelope instead of an even split. Triggers: budget optimization, budget pacing, impression share lost to budget, shared budgets, seasonal budget planning, where to cut spend.
05 · Run the channels
Scale what works.
Run Google, Meta and LinkedIn for B2B, scale toward qualified pipeline, and keep AI agents safe when they touch a live account.
Ads37
Ivan Falco
Ads Engineer @ Frontal
Google Ads for B2B
Use this skill when managing Google Ads for B2B — intent-first campaign strategy, account structure, keyword and match-type management, bidding, weekly search term auditing, negatives, Performance Max guardrails, RSAs, and performance analysis. Triggers: Google Ads, Google campaign, Google search ads, Google PMax, Performance Max, Google Display, Google Shopping, Google ad performance, Google keyword, search terms, Google RSA, Google bidding.
Ads30
Ivan Falco
Ads Engineer @ Frontal
Meta ads management for B2B
Use this skill when managing Meta (Facebook/Instagram) ads for B2B campaigns — audience strategy, campaign structure, creative testing, and lead form optimization specifically for B2B SaaS on Meta's platform. Triggers: Meta Ads, Facebook Ads, Instagram Ads, Meta campaign, Facebook lead gen, Meta lead forms, Facebook retargeting, Meta remarketing, Facebook lookalike, Meta audience, Advantage Plus, Meta B2B.
Ads38
Ivan Falco
Ads Engineer @ Frontal
LinkedIn Ads for B2B
Use this skill when managing LinkedIn Ads for B2B SaaS — full-funnel campaign planning, media plans and budget allocation, audience sizing and targeting, campaign structures, bidding, performance analysis against benchmarks, account audits, creative and copy (Thought Leader Ads, conversation ads, document ads), and scaling decisions. Triggers: LinkedIn Ads, LinkedIn campaign, LinkedIn advertising, B2B ads, paid social, LinkedIn paid, ad account, campaign manager, LinkedIn lead gen, LinkedIn retargeting, ad audit, ad performance, ad optimization, campaign plan, media plan, LinkedIn budget.
Ads29
Ivan Falco
Ads Engineer @ Frontal
Scale qualified pipeline on Meta
Use this skill when the goal is SQLs and qualified pipeline from Meta, not lead volume — the 6-step spine: map market, build audiences, feed CAPI, creative loop, segments, SQL reporting.
Ads0
John Williams
Founder, AHMEEGO
Write safety for AI agents on Google Ads accounts
Use this skill when an AI agent or automation is about to make a write change to a live Google Ads account — pausing something, moving a bid, adding negatives, editing a budget, launching a campaign. Produces a change that's previewed, confirmed, and provably executed, instead of a plausible-sounding claim. Triggers: agent making Google Ads changes, autonomous bidding, automated negative keywords, AI campaign management, bulk account edits, "did that actually run."
06 · Creative
Say something worth clicking.
Copy that is specific instead of generic, ad designs built from your ABM plan, and proof of which messages actually drive revenue.
Ads42
Ivan Falco
Ads Engineer @ Frontal
Ad copywriting
Use this skill when writing ad copy — headline formulas, visual direction, and voice-of-customer sourcing that makes ads specific instead of generic.
ABM26
Emilia Korczynska
VP of Marketing @ Userpilot
LinkedIn ABM ad design
Use this skill when the user wants to execute, operationalize, or "build the ads for" a LinkedIn ABM strategy; asks for ad briefs, a campaign outline, ad mockups, LinkedIn ad creatives, TLA (Thought Leader Ad) copy, or campaign briefs; or says things like "turn my strategy into campaigns", "create the ads from the plan", "make the briefs", or "set up my campaign database". Turns a finished LinkedIn ABM strategy into launch-ready campaign assets - a concise ABM Campaign Outline, per-ad copy & design briefs, on-brand image-ad mockups, and an optional campaign-management database.
Ads31
Ivan Falco
Ads Engineer @ Frontal
Message validation & ad scaling
Use this skill when validating which ad messages actually drive revenue — connecting ads to downstream lead quality and scaling only validated messages.
07 · Optimize and report
Know what is working, and show it.
See which audience segments engage, whether you are reaching the accounts you pay for, and report the month in plain terms.
Ads1
Justin Rowe
Founder & CMO @ Impactable
Audience segment diagnostic
Use this skill when the user has demographic 'rate' data (industries, countries, account sizes, job titles, functions, seniorities) for LinkedIn ads and wants to know who is engaging, which segments convert efficiently, and what to change. Fire for 'audience diagnostic', 'who is clicking', 'which personas convert', or any demographic breakdown request. Produces an interactive HTML dashboard plus a .docx leave-behind.
Ads1
Justin Rowe
Founder & CMO @ Impactable
LinkedIn frequency & penetration
Use this skill when someone asks about frequency, penetration, saturation, 'are we over-serving', 'how many times are they seeing this', 'is the audience too small', or uploads reach/frequency data for a LinkedIn account. Diagnoses how completely and how often LinkedIn ads reach each audience or account list against 90-day bands, separates a saturated pool from a narrow-source pool, and turns each verdict into a specific fix.
Ads1
Justin Rowe
Founder & CMO @ Impactable
LinkedIn ads monthly report
Use this skill when someone wants to build a monthly LinkedIn Ads performance report for a client from a Campaign Manager performance/demographics CSV plus notes on what was done, insights, and recommendations. Produces a branded, self-contained HTML file with 12 fixed sections from Executive Summary through What We Need From You. Not a quarterly QBR deck.