Max is the founder of CreatorWorks, the creator-led growth agency for B2B SaaS and AI companies. CreatorWorks builds and runs end-to-end LinkedIn creator programmes — discovery, vetting, contracts, briefs, and analytics — for companies like Productive, GoMarble, and Aggero, with results like 5x more leads from LinkedIn and 87% of leads attributed to creator activity.
Max Nimmo
Founder @ CreatorWorks
Use this skill when a creator campaign needs a brief. Produces a per-creator 4-part brief — messaging direction, campaign guidelines, dos and don'ts, content examples — tuned to one creator's voice and the client's ideal customer.
Max Nimmo
Founder @ CreatorWorks
Use this skill when a quarter of a B2B LinkedIn creator programme needs reviewing for client leadership. Synthesises campaign performance into a strategic review — what happened, why, and what to do next — with Scale / Adjust / Stop recommendations.
Max Nimmo
Founder @ CreatorWorks
Use this skill when you need to price a B2B LinkedIn thought-leadership creator from their real post performance. A weighted-engagement model cross-checked against a CPM anchor produces an initial / budget / max rate band to open a negotiation from.
Max Nimmo
Founder @ CreatorWorks
Use this skill when negotiating rates with a B2B LinkedIn creator. Paste the creator's counter-offer or pushback and get three ranked, ready-to-send responses — hold / reshape / accept-with-conditions — each grounded in a rate anchor and sound negotiation principles.
Max Nimmo
Founder @ CreatorWorks
Use this skill when setting pre-launch KPI targets for a B2B LinkedIn creator campaign. Calibrates to your own historical performance rather than generic industry percentiles, producing conservative / target / stretch bands per creator and a campaign rollup tied to the creator budget.