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Jorge Macías

Jorge Macías

Founder @ The GTM Engineering Company

Jorge is the founder of The GTM Engineering Company, a fractional GTM engineering practice for early-stage tech startups. A Y Combinator S18 founder, he has implemented 100+ GTM systems and automations and advised 50+ B2B companies on building scalable outbound engines.

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Skills by Jorge

RevOps0
Jorge Macías

Jorge Macías

Founder @ The GTM Engineering Company

Track contact job changes

Use this skill when you need to find which contacts in the CRM have changed jobs and act on it — a quarterly database refresh, a "did anyone move?" sweep, a churn-risk or new-champion check, or a job-change signal firing on a known contact. It reads each contact's current role from their work history, compares it to what the CRM believes, and routes the movers: still-there contacts get refreshed, confirmed leavers get their old and new roles separated, movers to non-fit companies get flagged and opted out, and movers to net-new fit companies get the company enriched, tiered, and optionally created as an account. Every CRM write is proposed for approval first — the database is never polluted and no contact is silently overwritten. Also known as: job change detection, contact data refresh, champion tracking, buyer-moved alerts.