Victor Moen
Co-Founder & CEO @ Affilial
B2B affiliate program playbook
Use this skill when building or fixing a B2B SaaS affiliate program — "set up an affiliate program", "our affiliate program is live but drives no revenue", "find affiliate partners for us", "what commission should we pay". The complete system - ideal partner personas via buyer-journey reverse-engineering, commission structure from the Allowable CAC formula, cookie windows, a gated application, an outbound partner-recruitment engine, a 4-email onboarding flow, launch-challenge activation, top-20% partner development, and twice-yearly audits with fraud removal. Built on the operating thesis that affiliates aren't links, they're people - programs win on recruitment quality and activation, not signup volume.