gtmskills.com

Brian Carroll

markempa.comCEO, markempa

Brian Carroll helps established B2B companies with complex sales find what is limiting growth, align on what to fix, and guide teams through the change. Author of Lead Generation for the Complex Sale. Over 20 years of diagnostic GTM work across SaaS, manufacturing, and technology companies, with a focus on lead-to-revenue system friction, multi-stakeholder buying, and the gap between pipeline activity and revenue outcomes.

Install this skill

Choose where to install this skill.

Install in your Swan workspace

View source on GitHub

Skills by Brian

1 skill · 0 installs

Sales0

Brian Carroll

markempa.comCEO, markempa

ICP fit and buying readiness

Use this skill when evaluating whether an account is worth pursuing, preparing for a discovery meeting, or deciding mid-conversation whether to continue investing time. Produces an account-level verdict (Investigate / Watch / Pass before discovery; Pursue / Watch / Pass after discovery) grounded in fit, readiness, and discovery evidence. Separates observed facts from hypotheses from conclusions. Designed for AI agent execution: every output requires cited evidence, and every unknown produces a next question rather than an assumption.