Sales0
Brian Carroll
CEO, markempa
ICP fit and buying readiness
Use this skill when evaluating whether an account is worth pursuing, preparing for a discovery meeting, or deciding mid-conversation whether to continue investing time. Produces an account-level verdict (Investigate / Watch / Pass before discovery; Pursue / Watch / Pass after discovery) grounded in fit, readiness, and discovery evidence. Separates observed facts from hypotheses from conclusions. Designed for AI agent execution: every output requires cited evidence, and every unknown produces a next question rather than an assumption.