gtmskills.com

Roman Palii

kyiv.galleryFounder

Founder of KyivGallery, Ukraine's first online art marketplace — launched January 2007 and running ever since: 18,500+ works from 500+ artists listed over nineteen years, 5,000+ live today, shipping worldwide and trading through the war. Non-executive since 2024. Nineteen years of marketplace economics rather than SaaS playbooks: supplier revenue splits, discount policy, and the contract terms that decide whether a promotion makes money or quietly destroys it. Alongside it, founded and exited Kuponi.com.ua, Ukraine's first coupon aggregator, and scaled a content monetization network to €700K annual revenue. Now Product Lead at Humanz and fractional Head of Product at BankStore, an AI-native fintech. His skills come from P&Ls where one sale is one unique item and there is no second unit to make the margin back on.

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Skills by Roman

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RevOps0

Roman Palii

kyiv.galleryFounder

Audit the base, not the rate

Use this skill when a percentage in a commercial term is being set, questioned, or is producing a number nobody expected — sales commission, revenue share, affiliate and creator payouts, channel margin, agency fees, referral fees, rebates. Triggers: "reps are hitting quota but margin isn't moving", "what does this promo actually cost us", "our partner payouts are higher than the model", "is 15% a fair rate", "we're renegotiating the split", "the comp plan is paying out on deals we lost money on". It finds what the percentage multiplies, identifies the condition under which that choice starts to matter, quantifies the gap at that condition, and identifies the clause to revisit.