Pavilion · GTM2026 Summit · New York · Sep 28 - Oct 1, 2026
Every talk becomes a skill your agent can run. Pick the bundles you want, drop your email once, and we send them.
Before you arrive
Five quick questions and you get a personal agenda for GTM2026 as a living app on your phone: the sessions worth your time, breaks protected, backups on real conflicts, a prep list, and calendar sync. Built with Pavilion on the full program.
Run the concierge
Sam Jacobs
Founder & CEO @ Pavilion
Turn GTM2026 into your own event app. Claude builds a living agenda for you from the full session program, with a timeline, sessions, an explore feed, and prep, and updates it as your plans change.
Outbound pipeline
The outbound engine, step by step: who to target, when to reach out, an offer and a first touch worth answering, and the pipeline you already paid for.
Erwann Lefevre
Growth & GTM Engineer, La Growth Machine
Use this skill when someone wants to know who actually pays them — auditing closed-won deals to derive a proven ideal customer profile instead of an aspirational one, then building a look-alike target list from it. Produces a revenue-ranked deal table, two to four named ICP archetypes with searchable criteria, and a ranking of the acquisition sources that produced the money. Trigger phrasings: "audit my biggest deals", "which customers made us the most money", "analyse my closed-won", "what's my real ICP", "find more customers like my best ones", "look-alike accounts", "revenue by account", "which channel produced our best deals", "ICP refresh before planning".
Alex Vacca + 1
Founder & CEO @ Frontal
Use this skill when building B2B lead lists — ICP definition and scoring, sourcing companies, qualifying accounts, finding contacts, persona mapping, deduplication, and data validation. Triggers on 'lead list', 'list building', 'Sales Navigator', 'boolean search', 'ICP', 'ideal customer profile', 'find leads', 'prospect list', 'email verification', 'list hygiene', 'build a list', 'find prospects', 'deduplicate', 'qualify accounts', 'ABM'.
Ido Goldberg
Co-Founder & CPO
Builds prospect lists of companies, contacts, or both. Use when the user asks for target accounts, ICP-fit prospects, decision-makers, enrichment, or a list ready for CRM, Swan, or sequence activation.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Build, validate, or expand your ICP (Ideal Customer Profile) using the GAP method, SPICED framework, and customer interview pipeline. Triggers on 'build your ICP,' 'check your ICP,' 'ICP validation,' 'ICP quality,' 'you don't have an ICP,' 'ICP is too broad,' 'who should we sell to,' 'segment our market,' 'ICP workshop,' 'customer interviews for ICP,' 'GAP method,' 'ICP expansion,' 'Goldilocks zone,' 'tier our customers,' 'A/B/C segmentation,' 'are we targeting the right customers,' 'segmentation check,' 'ICP review,' 'who are we actually selling to,' 'score our accounts,' 'ICP scoring,' 'fit score,' 'TAM list,' 'target list,' 'build our market list,' or any situation where your ICP is missing, broken, or needs validation. This skill covers the full ICP lifecycle: validate what exists, build from scratch, score every company 0-100 on fit, produce and maintain the TAM list, refine with interviews, and plan expansion. BOUNDARY: For positioning/messaging (step AFTER ICP), see positioning-messaging-designer.
Ryan Iyengar
CEO & Founder, Full Stack GTM
Use this skill when a team needs a defensible total addressable market and a governed plan to cover it over time. Produces a sourced account estimate, revenue model, contact target, CRM coverage baseline, and measured population plan.
Ariel Cohen
Founding Growth Engineer
Use this skill when a deal closes won and you want to turn the win into pipeline immediately. It extracts the win profile, finds lookalike companies not yet in your CRM, researches the right persona contact at each, drafts outreach from the deal owner using an anonymized win reference, and queues a single batch review task — nothing sends without human approval.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when prioritizing outreach, building signal-based campaigns, or setting up intent tracking — 6 buying signals ranked by purchase correlation: former customers and alumni users, new leadership, high-intent website visits, tech stack changes, expansion, and hiring or downsizing.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when running signal-based selling — buying signals, intent data, signal scoring and stacking, website visitor tracking, job changes, hiring, funding, competitor and tech-stack signals, and signal-to-action GTM plays. Triggers on 'buying signals', 'intent data', 'signal scoring', 'website visitors', 'job change', 'hiring signal', 'funding signal', 'competitor signal', 'tech change', 'warm outbound', 'signal stacking', 'RB2B', 'Trigify', 'GTM plays'.
Ryan Iyengar
CEO & Founder, Full Stack GTM
Use this skill to qualify one already-detected account event for an outreach decision; use abm-signal-watchlist to operate persistent monitoring across a fixed account list. Produces a ranked send, nurture, or skip decision, a verified contact target, a trigger-grounded opener, and an outcome record that improves future signal selection.
Peter Cools
Founder, Rodz
Use this skill when a signal has fired and you need to decide when and how to reach out — "when do I contact them," "is this signal still warm." Given a signal type and the date it fired, it returns the outreach window, when it goes cold, the cadence, channel order, and a one-line angle.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when running pure cold outbound with no prior signal, choosing an outbound premise — CXO Passdown, Groundswell, Multi-Persona, or classic cold outreach — building top-down or bottom-up campaigns, or multi-threading a buying committee across an account.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when building outbound campaigns, creating signal-based plays, or expanding a GTM playbook. Eleven plays with execution details — new team members, skills-targeting, role-targeting, leaving employees, bad reviews, website visitors, inbound followers, and more — with signals and best timing.
Tanyo Gochev
Co-Founder & Head of GTM, The Demand Department
Use this skill when the thing being sold to strangers isn't landing, or before writing a single line of cold copy — to build a new cold-traffic offer, audit an existing one against a hard bar, or diagnose why one that reads fine gets no replies. Covers cold email, cold DM, cold ads, and cold mail: any audience with zero trust and no reason to believe you. Produces an architected offer plus a pass/fail score against eight binary criteria. Trigger phrasings: "my offer isn't converting", "low reply rate", "nobody's booking", "fix my offer", "what should I offer", "score this offer", "is this offer any good", "we changed the copy and nothing happened".
Alex Vacca + 1
Founder & CEO @ Frontal
Use this skill when writing or fixing cold email — first-touch and follow-up sequences, re-engagement, subject lines, personalization at scale, ATL/BTL messaging, copywriting frameworks, deliverability, domain warmup, SPF/DKIM/DMARC, and email infrastructure. Triggers on 'cold email', 'email sequence', 'deliverability', 'warmup', 'bounce rate', 'inbox placement', 'email template', 'follow-up email', 'outbound email', 'subject line', 'personalization', 'email copy'.
Maja Voje
Founder
Use this skill when writing B2B cold email — "write me a cold email for this client/product", "build an email sequence for this persona", "our reply rate is low, help me fix this email". Value-first cold email built to earn replies, not just opens - the reader gets something useful (an insight, observation, benchmark, or ungated resource) from the email itself, whether or not they ever reply. Applies the R.E.P.L.Y. framework (Relevance, Empathy, Payoff, Low-friction ask, You-focused), email anatomy and deliverability rules, cold-vs-warm tone, and a 4-touch sequence stack. For a new client or campaign, run the intake in references/questionnaire.md before writing.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when crafting messages for different seniority levels, deciding message length and tone, or adapting outreach to VPs and C-Level vs Managers and ICs — the Above-the-Line (ATL) / Below-the-Line (BTL) messaging framework for targeting executives vs end-users.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when turning prospect research into opening lines, choosing between a strong hook (verbatim quote) and a lite hook (conceptual tie), connecting personalization to relevance, or crafting personalized first lines for cold email and LinkedIn.
Dima Bilous
Founder, Anfloy
The skill for writing a proper cold email, for any product or service. Use it whenever a cold email needs writing and the usual asks are getting ignored. Triggers: "write my cold email", "nobody books from my outbound", "what should my CTA be", "make this email give value", "turn my offer into a cold email", "make my offer stronger". Takes the sender's actual offer and produces casual, founder-signed emails that earn the reply one of two ways: give the prospect a piece of the result up front (a finding, a mini tool, a done-for-them artifact), or make the offer so good that saying yes is the prospect's only job. Never just a call ask.
Nylan Richard
AI Expert in Residence @ FullEnrich
Use this skill when the user wants to craft hyper-personalized outreach messages for B2B contacts. Acts as a senior outreach strategist: captures the user's voice and value prop through a discovery questionnaire, pulls rich contact data (work history, education, skills) from FullEnrich, and drafts cold emails, LinkedIn DMs, or cold call scripts that feel hand-written. Triggers on: "write outreach", "draft a cold email", "help me reach out", "write a message for", "prepare outreach", "let's do some outreach", or any request to contact prospects with personalized messaging.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when building LinkedIn outreach sequences, writing LinkedIn messages or connection requests, planning multi-touch campaigns, choosing high-converting LinkedIn targets (post engagers, event attendees, profile viewers), or scheduling outreach to look human.
Alex Vacca
Founder & CEO @ Frontal
Use this skill when training SDRs on calls, building call frameworks, or handling common phone scenarios — a 1-minute cold call script in 5 steps, a no-show phone script, and objection responses.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Run a quarterly revival sweep over the pipeline you already paid for: closed-lost deals, proposals that went quiet, champions who changed jobs, and engaged contacts who went silent. Triggers on 'closed-lost,' 'win-back,' 'revive dead deals,' 'they ghosted us,' 'gone quiet,' 'lost the deal, what now,' 'reactivation campaign,' 're-engage old pipeline,' 'proposal never answered,' 'dormant accounts,' or any situation where a team is buying new leads while a warehouse of once-interested accounts sits untouched. The skill gates hard: it revives accounts that engaged and then went quiet, never cold contacts that ignored you from day one. BOUNDARY: the won side of the same idea (turning wins into lookalike prospecting) is a separate play; a standing champion-move monitor detects movers continuously, while this skill only consumes verified moves inside a quarterly campaign; live threads still inside an active cadence (under 60 days of silence) are patience, not revival.
Ariel Cohen
Founding Growth Engineer
Use this skill on a monthly cadence to detect champions and heavy users of your paying customers who changed jobs, verify the move against live LinkedIn data, score the new company, and surface qualifying moves as MQLs — while catching churn risk on the account they left. A known buyer bringing your product to their next company is one of the highest-converting signals in B2B; this skill turns it into a deterministic, deduped, monthly machine with hard guards against the classic failure modes (stale headlines, same-name profiles, warm familiarity mistaken for advocacy).
Alex Vacca
Founder & CEO @ Frontal
Use this skill when analyzing cold email campaign performance, setting benchmarks, diagnosing low open or reply rates, or optimizing outreach metrics. Covers 2X levers, reply rates by outreach type, deliverability thresholds, sequence performance, and quick diagnostics.
Amir Baldiga
Founder, Zooq
Use this skill when someone claims AI personalization lifts reply rates, or before you let an agent write outbound at scale. Runs a control/personalized/holdout split on your connection list, enforces a safety gate on every generated message, and returns a defensible read on whether personalization actually beat the generic baseline.
ABM
Pick the accounts, map the buying group, run the plays, and measure whether accounts actually move.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when building, scoring, or managing a target account list for ABM — reverse-engineering how many accounts you need from revenue targets, ICP fit scoring, tiering, list staging, and ongoing list hygiene.
Justin Rowe
Founder & CMO @ Impactable
Use this skill when the user wants a fast strategic snapshot of a B2B company from a website URL: 'company recon', 'pre-call research', 'quick read on this company', 'who is this company', or any time a company URL is pasted and a senior-marketer read is wanted. This is the fast single-company read, not a full competitive analysis (run competitive-white-space after it).
Amir Baldiga
Founder, Zooq
Use this skill before a first meeting, an ABM push, or a territory review, when you need a defensible account brief instead of a copied About page. Produces firmographics, positioning pillars, an evidence-tagged SWOT, a named exec list, and live hiring signals, with every claim marked as sourced or inferred.
Katya Tarapovskaia
Head of Marketing & AI Solutions @ YouStellar
Use this skill when you need deep-dive account research, buying committee mapping, or an executive briefing for an individual target account — account research, call preparation, or when asked to "research [company]", "prepare for a call with [account]", "what's happening at [company]", "build account briefing", "who should I talk to at [company]", "map the buying committee", "account plan for [company]", or "brief me on [company] before my meeting". Also trigger when the user uploads a Humantic AI report, Clay export, Apollo export, or any account research data and wants it analysed or turned into an actionable briefing. This skill researches ONE account at a time in depth — not portfolio-level ICP definition or scoring. Prefer this over generic web research when the user names a company and wants sales-relevant intelligence.
Gal Tamir
Director of Marketing Operations
Map every decision-maker, influencer, and blocker at a target account. Takes a company name or domain plus a deal stage or research context. Returns verified contacts classified by buying role, coverage gaps by function, departure flags, and ranked next actions — all shaped by where you are in the deal. Requires a Lusha connection.
Din Arbel
GTM @ Utila
Use this skill when a rep wants warm intro paths into a target prospect — "Find warm intro paths for [company]", "Who do we know at [company]?", "Can anyone intro me to [role] at [company]?", "Warm intro - [company]". Surfaces the strongest available warm intro paths from your company's relationship network — employees, customers, partners, investors, advisors, call transcripts — with honest, evidence-based confidence labels. Decision support only: never contacts anyone, never writes to the CRM. The rep always decides.
Emilia Korczynska
VP of Marketing @ Userpilot
Use this skill when someone wants an ABM strategy, an ABM plan, a LinkedIn ABM campaign plan, help planning LinkedIn ads for account-based marketing, how much budget they need for ABM, how many ads or campaigns they can run, or an ABM budget and audience plan. The skill asks a few questions about goals, deal economics, budget and ICP, researches the company website, computes the funnel and budget math, and produces a personalized "[Company] LinkedIn ABM Strategy" document (HTML → PDF).
Justin Rowe
Founder & CMO @ Impactable
Use this skill when the user wants a targeting worksheet, audience architecture, LinkedIn targeting plan, keyword map, or 'who should we target'. Builds a multi-channel Audience Targeting Worksheet: ICP and addressable market, the audience efficiency ladder, official LinkedIn targeting attributes, named priority segments, paid-search core groups, and third-party enrichment signals. Best run after company recon and competitive white space.
Emilia Korczynska
VP of Marketing @ Userpilot
Use this skill when the user wants to execute, operationalize, or "build the ads for" a LinkedIn ABM strategy; asks for ad briefs, a campaign outline, ad mockups, LinkedIn ad creatives, TLA (Thought Leader Ad) copy, or campaign briefs; or says things like "turn my strategy into campaigns", "create the ads from the plan", "make the briefs", or "set up my campaign database". Turns a finished LinkedIn ABM strategy into launch-ready campaign assets - a concise ABM Campaign Outline, per-ad copy & design briefs, on-brand image-ad mockups, and an optional campaign-management database.
Ryan Iyengar
CEO & Founder, Full Stack GTM
Use this skill for ongoing monitoring across a fixed target-account list; use trigger-based-outbound when evaluating one already-detected event. Produces a resolved account watchlist, signal definitions, stakeholder coverage plan, ranked action queue, and learning loop.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when running 1:1 ABM ads on LinkedIn — one ad set per named target company, each audience sized and narrowed to the buyers, personalized single-image creatives, and a DRAFT-first campaign build with a script for every step.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Use this skill when an ABM program cannot prove engagement matters, accounts get handed to sales on gut feel, or nobody knows which activity moves buying groups forward. Builds an account engagement score (weighted signals plus decay), maps buying group coverage across the decision-making unit, and defines explicit handover gates so marketing and sales agree on readiness. Produces a scoring model, a buying group tracker template, and a handover decision rule. Rule: without buying group visibility a high engagement score is a false positive; handover requires both the score and the coverage threshold met. Trigger phrases: ABM measurement, which accounts are hot, buying committee coverage, when do we hand this to sales, account engagement score, ABM ROI.
Brianne Thomas
VP Marketing at Elastic Path
Use this skill to turn LinkedIn Ads engagement into prioritized, pre-drafted outbound. Runs daily to pull LinkedIn Ads analytics, find the companies clicking your ads above a CTR threshold, suppress customers/open-deals/recently-touched accounts, and draft outreach informed by whichever ad themes are landing right now — all saved as drafts for human review, never sent automatically.
Ivan Falco
Ads Engineer @ Frontal
Use this skill when measuring ABM success — account-stage metrics instead of lead metrics, attribution models, ROI formulas, and benchmarks for account-based programs.
Steve Armenti
Founder @ twelfth agency
Use this skill when you want attribution that measures whether GTM activity actually moves accounts forward — not touchpoint "credit." It assigns each account a single current progression stage (Unaware → Aware → Engaged → Qualified → Sales Ready → Customer) from its full signal stack using deterministic, auditable rules, so the same inputs always produce the same stage and every assignment is explainable from the evidence that triggered it. Progression is measured at the account level with a buying-group gate — advancement requires multiple distinct contacts, never one power user — so a single loud champion can't fake momentum. Each run applies exactly one stage tag, records a stage-entry event with an evidence snapshot and time-in-prior-stage, updates the running stack in account memory, and routes a Sales-Ready alert with buying-group context and a recommended next action. Because it writes stage history, it turns attribution into delta-versus-baseline: conversion rate and velocity per stage transition, exposed cohort vs. control — so budget goes to what drives stage movement, not what drives clicks. Every threshold is exposed as a tunable default. Use it for stage assignment, progression tracking, "why is this account here?" explainability, stuck-account activation lists, and Sales-Ready routing.
Justin Rowe
Founder & CMO @ Impactable
Use this skill when someone asks about frequency, penetration, saturation, 'are we over-serving', 'how many times are they seeing this', 'is the audience too small', or uploads reach/frequency data for a LinkedIn account. Diagnoses how completely and how often LinkedIn ads reach each audience or account list against 90-day bands, separates a saturated pool from a narrow-source pool, and turns each verdict into a specific fix.
Justin Rowe
Founder & CMO @ Impactable
Use this skill when the user has account-level LinkedIn ad data (a rate accounts CSV) plus pipeline data and wants a client-facing ABM Account Engagement Dashboard: an account funnel (Reached to Opportunity), a scored hot-account leaderboard, pipeline cards with named contacts and keywords, cross-channel signals, segment analysis, an engagement heatmap, and an action plan, as one interactive HTML report.
Emilia Korczynska
VP of Marketing @ Userpilot
Use this skill when someone wants to review, grade, audit, or improve their OWN LinkedIn ad results, ABM program, or ad spend — or says things like: audit my LinkedIn ads, are my ads any good, how is my ad spend doing, am I running the right number of ads, which ad format is working best, why is my CPC/CPM so high, review my ABM campaigns, which formats influence my deals, are my ads decaying, which companies should I go after, benchmark my LinkedIn ads. Audits the last 30 days of live spend — real CPC, CPM, CTR, ad count, format mix, deal influence, campaign trends and account engagement — grades them against ZenABM's per-format benchmarks, and produces a downloadable audit document with a prioritized fix list. Do NOT use for planning a NEW campaign or budget sizing.
Emilia Korczynska
VP of Marketing @ Userpilot
Use this skill when someone wants a monthly LinkedIn Ads & ABM performance report for the last full calendar month — a month-end / end-of-month ABM report, a LinkedIn ads recap, a stakeholder or exec report, a "report on last month's ads/campaigns", a monthly performance summary, or a shareable report with month-over-month comparison. Pulls spend, pipeline, deals, campaign and ad-format performance and engaged companies for the last calendar month, compares to the prior month, grades ad formats against ZenABM benchmarks, and lists recommendations and next steps. Do NOT use for a diagnostic fix-list audit of the trailing 30 days (use the LinkedIn ads & ABM audit skill), planning a NEW campaign/budget, or profiling COMPETITORS' ads.
Deal acceleration
Read each deal honestly, widen it, unblock it, and keep it moving to signature.
Ido Goldberg
Co-Founder & CPO
Reviews pipeline health before forecast calls or recurring check-ins. Flags stuck, skipped, regressing, or at-risk deals and recommends one concrete action per issue.
Amit Rotstein
Head of Product, Spotlight.ai
Use this skill when a deal is coming up for a forecast call, a stage change, when someone asks what's actually missing on a deal, or after a new call or email that might change qualification — deal review, deal inspection, deal qualification, MEDDPICC gap check, qualification gap. Input: one or more meeting transcripts and/or email threads for the deal (required) plus, optionally, the deal's current CRM/qualification field values (for reconciliation). It maps MEDDPICC/MEDDIC signal straight out of the transcripts and emails, citing the exact line behind every mapping, then reconciles that against the CRM values if supplied — separating confirmed risks from open unknowns and weighting gaps by deal stage. Can optionally write reconciled values back to a connected CRM, but only field by field and only with the user's explicit permission — never from a live connection alone.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Install evidence-gated qualification on a live pipeline: score the QUALITY of evidence behind every deal (1-5 per qualification dimension), set minimum scores per stage, and enforce qualify-or-kill at each gate. Triggers on 'zombie deals,' 'pipeline is full of junk,' 'is this deal real,' 'qualify or kill,' 'deals stall at proposal,' 'forecast built on hope,' 'reps say every deal is closing,' 'stage criteria,' 'exit criteria,' 'MEDDIC scoring,' 'SPICED scoring,' 'qualification framework rollout,' or any situation where deals advance on rep optimism instead of buyer evidence. Works with SPICED by default and maps to MEDDICC or BANT. BOUNDARY: icp-builder owns ACCOUNT-level fit (is this the right company) and carries a summary of these gates as its pipeline-enforcement step; this skill is the full deal-level operating system (is this deal real). deal-velocity-engineer treats slow deals as a speed problem; this skill treats false deals as a truth problem, and it runs first, because accelerating an unqualified deal just produces a faster loss. Weekly pipeline reviews consume the scores this skill produces; they read the dashboard, this skill builds the engine under it.
Gal Aga
Co-Founder & CEO @ Aligned
Use this skill in the gap between a discovery call and the demo that follows — when you have discovery notes and need to turn them into a demo that proves value instead of dumping features. Run it when a rep is about to "walk through the product," when discovery surfaced several pains and you need to decide what to actually show, when a previous demo fell flat or caused "indigestion" (too much shown, nothing landed), or when you need to justify to the buyer why this demo is worth their time. The agent quantifies each discovered pain in dollars/ARR/time, ties it to a root cause, and maps the exact demo moment that proves the fix — producing a "Why This Demo" plan and an explicit cut-list of features to skip.
Jeremy Hurst
VP of Autonomous GTM
Use this skill when you want every sales meeting to produce its follow-through automatically: transcript pulled, outcome classified, account rescored, and a ready-to-send follow-up drafted in the meeting owner's voice within minutes of the call ending. It runs the full production loop — qualification scoring with a human-in-the-loop deal decision, contact and stakeholder loading, CRM lifecycle updates, and a single review post where the owner answers three Yes/No questions to trigger everything downstream. Built for teams where one person takes many external meetings and the follow-up quality (and CRM hygiene) shouldn't depend on their memory.
Ido Goldberg
Co-Founder & CPO
Finds deals with single-threaded risk. Identifies missing stakeholders, recommends who to engage next, and hands off contact-specific next steps to outreach.
Nikhil Mirza
Sr Director, Sales Operations, Taboola
Use this skill after any meaningful interaction on a complex deal — a call, a stakeholder meeting, a procurement exchange — when the question is not "what's missing" but "what do I actually run next week." Takes a qualification assessment (supplied, or scored here from primary evidence), reads it against what the deal's stage should already have proven rather than against an absolute bar, and converts the single worst blocker into a two-cycle maneuver the rep can save and execute: trigger conditions, a pre-mortem, a go/no-go checklist, a verbatim opening, IF/THEN counter-moves, and explicit abort criteria. Covers deal coaching, deal strategy, forecast defence, stalled and blocked deals, gone-dark champions, procurement stalls, third-party and partner blockers, deal reviews, and "this deal is stuck and I don't know why." Built for enterprise and complex deals; not for transactional velocity motions.
Gal Aga
Co-Founder & CEO @ Aligned
Use this skill on a live deal when you need to stop relying on one contact and build a coalition across the buying committee. Run it when a deal is single-threaded (everything runs through one champion), when you can't name who actually decides, when a champion goes quiet and the deal goes dark with them, when you're entering a larger or more complex buying process, or when you want a concrete plan to reach the people who move the decision. The agent maps the buying committee, scores each contact on ACCESS (can you reach them) and INFLUENCE (do they move the decision), flags single-threaded risk, and builds a coalition plan with per-stakeholder talking points and a path to reach the high-influence people you don't yet have access to.
Gal Aga
Co-Founder & CEO @ Aligned
Use this skill when a deal is live and you need to align the buyer on a shared path to value — when a champion asks "so what are the next steps," when you're heading into scoping, POC, security review, or procurement, when a deal has slipped once or stalled with no mutual timeline, when you just can't tell who on the buyer side actually owns the decision, or when you want to stop pushing a one-sided close plan and turn a skeptical buying committee into co-owners. Drafts a co-created Mutual Action Plan (MAP): a value summary written in the buyer's own words, the full buying committee (not just your champion), and milestones written as BUYER EVIDENCE — "impact validated by multiple stakeholders," "exec sponsor assigned a team" — never as seller activities like "demo done" or "proposal sent."
Gal Aga
Co-Founder & CEO @ Aligned
Use this skill when a live deal needs a business case the buyer will actually believe — heading into procurement, finance review, or exec sign-off, when a champion needs an internal case to justify the spend, when a single "dream ROI" number is triggering skepticism, or when you want to pre-handle the "your-numbers-are-inflated" objection before it's raised. Instead of one optimistic figure, the agent builds a one-page business case modeling WORST / AVERAGE / BEST outcomes, each tied to the buyer's root-cause problem, with explicit conservative assumptions — which makes the AE look impartial and gives the champion a case they can defend to finance.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Navigate the buyer procurement gauntlet from selected to signed. Use when a verbally-won deal enters security review, legal redlines, and vendor onboarding, and the close date starts slipping at contract stage. Maps the gauntlet early, pre-bakes the artifact pack, runs security, legal, and privacy reviews in parallel on a mutual close plan, and negotiates procurement without giving away the deal the sales team already won. Produces a gauntlet map, an artifact pack checklist, and a parallel-track close plan. Rule: a deal is not won until it clears the buying machinery; map the gauntlet before the proposal, not after selection. Trigger phrases: procurement, security questionnaire, stuck in legal, DPA, vendor onboarding, close date slipping at contract stage.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Design and run trials, POCs, and pilots that end in a decision instead of a drift. Use when trials go nowhere, prospects want to test first, or evaluations expire without a verdict. Picks the right evaluation motion, contracts success criteria before granting access, defines and instruments activation, and runs the conversion clock. Produces an evaluation design with success criteria, an activation definition, and a decision-forcing timeline. Rule: a POC is a proof vehicle, never a qualification substitute; granting one to an unqualified deal is how free consulting projects start. Trigger phrases: trial conversion, proof of concept, pilot, trial-to-paid, our trials go nowhere, evaluation plan.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Compress sales cycles through stage-gate enforcement and pipeline deflation. Use when deals stall at specific stages, cycles exceed segment benchmarks, or zombie deals inflate the pipeline. Diagnoses the binding constraint (qualification, stage progression, or volume), builds stage exit criteria mapped to buyer actions rather than seller activities, and establishes zombie detection to deflate stale deals. Produces a velocity diagnostic with benchmarked targets and a stage-gate implementation blueprint. Rule: if a deal cannot advance without meeting stage exit criteria, the system is the constraint, not the rep. Trigger phrases: deal velocity, sales cycle too long, deals stalling, zombie deals, stage exit criteria, pipeline is bloated but nothing closes.
Tanyo Gochev
Co-Founder & Head of GTM, The Demand Department
Use this skill when a live deal needs its next touch and the right move isn't obvious — a prospect replied warm but never booked, a call happened and the thread went quiet, a proposal or agreement is out and unsigned, a booked meeting was a no-show, or the deal has gone cold. Produces the exact next message plus the date and hook of the touch after it, so no warm thread is left un-dated. Trigger phrasings: "follow up with", "they replied but never booked", "chase the booking", "they ghosted", "agreement sent, no response", "what do I send next", "the thread went quiet", "post-call email", "they no-showed", "re-engage this deal".
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Build a standing win-loss program that finds out why deals were actually won or lost. Use when CRM loss reasons are useless, competitive losses go unexplained, or positioning and product decisions are being made from rep-reported fields. Runs three evidence lanes: mining transcripts and threads of decided deals, interviewing the buyers themselves after the decision when there is no deal left to protect, and group customer arena sessions where the cross-functional team listens to customers walk their journey. Produces a loss-cause library, competitive findings, and themes that feed positioning, enablement, and qualification. Rule: rep-reported loss reasons are opinions; buyer-reported ones are evidence. Trigger phrases: win-loss, why did we lose, loss reasons, buyer interview, post-mortem this deal, what is killing our deals.
Expansion
Score the book, work the best accounts, and protect the renewals.
Amos Bar-Joseph
CEO & Co-Founder
Use this skill to run a nightly health check across every paying customer from product usage, and to replace a single blended health score with three separate reads: lifecycle phase (activating, established, churned), risk tier and expansion tier, each high, medium or low. It applies explicit rules (went dark, never activated, key setup step missing, usage down month over month, output nobody reviews, repeated top-ups, a cheaper plan at their volume), writes all three to the CRM, alerts the owner the moment an account turns high risk or high expansion, opens one expansion deal per account, and sends a weekly digest. Also answers "customer health score", "churn risk model", "which customers are at risk", "usage-based expansion signals".
Ariel Cohen
Founding Growth Engineer
Use this skill to run a weekly pass over every paying customer and decide which ones the team should talk to about upgrading this week. It scores each closed-won account on account tier, ACV potential, the gap between what they pay and what an account their size should pay, headcount against price, and how fast they are burning through their plan, sorts them into Critical, High and Medium urgency, and posts a ranked digest with a named contact, the signal and a concrete suggested reach-out for each. Works across the whole book in one run, rather than scoring one account at a time. Also answers "who should we upsell this week", "expansion digest", "which customers are outgrowing their plan".
Yoni Tserruya
Co-Founder & CEO
Scan a full book of business for expansion and churn risk signals in one pass. Takes a customer account list and returns a ranked brief — expansion signals at the top, churn risk flagged for immediate action. Verifies key contacts are still in seat and surfaces a recommended action for every account that moved. Requires a Lusha connection.
Ariel Cohen
Founding Growth Engineer
Use this skill when scoring a paying customer (closed-won account) for expansion. It evaluates product usage depth, persona quality, and expansion headroom to produce an expansion tier with short actionable reasoning. Designed as a sub-skill of your lead-scoring methodology — the parent runs the ACV assessment first and this returns a tier to it.
Omer Levy
GTM AI Solution Architect
Use this skill to run a customer book through the full health workflow: Lusha scans expansion and renewal-risk signals, each customer is classified (READY, WARM, HIGH RISK, MIXED-STATE, STABLE), and a role-specific Gmail draft is prepared for every account that needs action - expansion outreach for READY, executive escalation for HIGH RISK. Drafts are created only after you approve the list, and nothing sends itself. Requires Lusha and Gmail connections.
Jeremy Hurst
VP of Autonomous GTM
Use this skill when you need an on-demand health check of a trial or customer account — before a renewal conversation, when adoption looks shaky, or when a champion goes quiet. It audits five lanes from real data: what the account is actually solving for, lead scoring and qualification integrity, alerting coverage, messaging architecture, and user adoption trends. The output is a tight, evidence-only report with hard numbers on every gap and a concrete intervention mapped to every flag — no hedging, no filler. Built for vendors whose product runs their customers' GTM workflows: the audit reads the account's scoring, sequencing, and messaging configuration inside your own platform.
Jeremy Hurst
VP of Autonomous GTM
Use this skill when you want a deep-dive on a single existing customer's expansion potential — not a portfolio scoring pass, but the full account workup: an adoption and health read, a commercial analysis that decomposes their real spend and consumption, and two priced proposals anchored on trailing usage. It ends with a concrete expansion play: which signal pattern applies, who on the buying committee to approach with which role-matched gap, whether the timing is right, and a draft motion queued for human approval. Run it on accounts your scoring or intuition has already flagged as worth the effort.
Jeremy Hurst
VP of Autonomous GTM
Use this skill when writing outreach to grow an existing paying customer: a plan upgrade, a new use case or a deeper rollout. It picks one of five plays from the signal behind the conversation (repeated top-ups, the customer asking for more, a history of upgrades, a usage ceiling plus an in-product signal, or a good relationship with low value realized), and writes a short sequence hooked on what the customer is doing in the product or said on a call, never a cold pitch. Every sequence waits for approval and ends with an internal alert to the account owner, not a sixth pitch. Also answers "upsell email", "write expansion outreach", "how do I pitch an upgrade to a customer".
Manny Medina
Founder & CEO
Use this skill when a renewal, QBR, or expansion conversation is coming and the user needs to prove what their AI agent actually delivered — "build the renewal deck," "show ROI for this account," "the buyer is asking what they got for the money." Turns raw agent activity into a renewal-ready value receipt: tasks completed, hours returned, cost avoided, and the ROI multiple, in the customer's own numbers. Built on Manny Medina's billing-first ROI approach: agents are cognitively invisible to the people paying for them, so their value has to be made explicit — continuously, not just at renewal.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Run the defensive counterpart to expansion: a structured save motion for at-risk customers and a renewal runbook that starts at T-120, not the week the contract ends. Triggers on 'renewal at risk,' 'customer went quiet,' 'churn save,' 'save play,' 'they stopped using the product,' 'champion left the account,' 'renewal coming up,' 'GRR is slipping,' 'downgrade request,' 'cancellation notice,' 'win the renewal,' or any situation where a health signal fired and the team's only play is a discount and a prayer. Entry condition: a risk flag already exists (from a health scan, usage drop, champion departure, or a blocked expansion attempt). BOUNDARY: customer-health scanners DETECT risk across the base; this skill executes the intervention on one flagged account, starting where their output ends. Expansion analysis is the offense on healthy accounts; the two are mutually exclusive on the same account at the same time, and an expansion attempt blocked on inactivity is precisely the handoff INTO this skill. cs-operations owns the full CS org design (segmentation, staffing, QBR cadence); this skill is one motion inside that system, not the system.
Rutger Katz
Founder @ Neon Triforce — AI-Ready Revenue Systems
Design and install expansion revenue systems improving NRR and GRR for B2B SaaS. GRR/NRR diagnostic, expansion motion architecture, whitespace analysis, CS-Sales handback, renewal pricing, and 90-day NRR programs. Trigger on 'NRR improvement,' 'GRR strategy,' 'expansion revenue,' 'upsell cross-sell,' 'whitespace analysis,' 'CS expansion,' 'net revenue retention,' 'right side of the bowtie,' 'land and expand,' 'expansion is accidental,' 'CS doesn't own revenue,' 'we keep discounting renewals,' 'health score,' 'time to value,' 'customer advocacy,' 'usage-based pricing NRR,' 'account penetration,' 'second-order revenue,' or 'CSM coverage model.' Also use when NRR below 110% or GRR below 90%. Designs full expansion engine connecting health scoring, signals, whitespace, CS-Sales handbacks, and dashboard tiles. BOUNDARY: For CS operations, see cs-operations. For pricing and consumption billing operations, see pricing-monetization-ops. For handoffs, see revops-handoffs.
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