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1:1 ABM ads

Use this skill when running 1:1 ABM ads on LinkedIn — one ad set per named target company, each audience sized and narrowed to the buyers, personalized single-image creatives, and a DRAFT-first campaign build with a script for every step.

By Ivan Falcofrontal.soAds Engineer @ Frontal
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SKILL.md
name:
1-to-1-abm-ads
description:
Use this skill when running 1:1 ABM ads on LinkedIn — one ad set per named target company, each audience sized and narrowed to the buyers, personalized single-image creatives, and a DRAFT-first campaign build with a script for every step.

SKILL: Run 1:1 ABM Ads on LinkedIn

Use this when: you need to run 1:1 ABM (Account-Based Marketing) ads on LinkedIn - paid ads aimed one company at a time: a named list of individual companies (one ad set per company), each audience sized and narrowed to the buyers, with personalized single-image ads that link to an asset built for that account. Self-contained; start here.

Read README.md for the full end-to-end walkthrough. This file is the one-screen index.

The pipeline (each step → its doc + its script)

# Step Do it with Read
0 Understand strategy + build procedure - sops/01-abm-strategy.md, sops/03-build-and-launch-sop.md
1 Resolve companies → org URNs → audience size → runnable (≥300) scripts/resolve_and_size.py sops/02-audience-sizing.md
2 Narrow each audience to the target band (>300, ideally 300-1,000) scripts/narrow_audience.py sops/04-audience-narrowing-sop.md
3 Write the copy (creative / commentary / landing page) - sops/03-build-and-launch-sop.md → "Writing copy"
4 Generate personalized creatives (gpt-image-2) scripts/render_creatives.py sops/05-ad-creative-skill.md, sops/06-image-generation-skill.md
5 Build the campaign DRAFT (group + ad sets + conversions + UTMs + ads) scripts/build_campaign.py sops/03-build-and-launch-sop.md (Phases 1-7)
6 QA + activate (explicit go) scripts/build_campaign.py (verify) sops/03-build-and-launch-sop.md (Phase 7)

Setup

python3 -m venv .venv && source .venv/bin/activate && pip install -r requirements.txt, then cp scripts/env.example.txt scripts/.env and fill LINKEDIN_ACCESS_TOKEN + OPENAI_API_KEY.

Rules that never bend

  • Create everything DRAFT (no spend). Activation is separate + explicit.
  • Never delete via API without a fresh human "CONFIRM DELETE".
  • Never fabricate ad copy/numbers - trace every word to the landing page.
  • Target band: >300, ideal 300-1,000, ≤~1,200 fine, trim hard if >2,000. Entry-level ≤5%.
  • Secrets live in scripts/.env only - share env.example.txt, never .env.

By Ivan Falco - Frontal