Launch readiness rubric

Use these starting thresholds for the exact campaign slice:

• Duplicate account risk: under 1%; no unresolved duplicate among the first launch batch.
• Ownership: 100% of targets have one active owner or deterministic route.
• Suppression checks: 100% evaluated; zero unresolved customer, active-deal, opt-out, or legal conflicts.
• Stable account relationship: at least 98% of contacts; exclude the remainder.
• Verified channel detail: at least 95% for email or 98% for a smaller high-value segment.
• Fit traceability: 100% have a recorded inclusion reason.

Return go when all hard gates and thresholds pass. Return conditional go when a clean subset passes and excluded records are isolated. Return stop when identity, ownership, or suppression cannot be reliably evaluated.