Reference file

Worked tam

worked-tam.md

Worked TAM revision

An ICP query reaches the source's documented 40,000-result cap. Label 40,000 as a floor, not a complete universe. A second registry contributes 8,500 eligible companies with only 2,000 overlapping the first source, producing a base estimate of at least 46,500 after deduplication.

Comparable closed-won deals have a median annual value of $24,000. Base revenue TAM is therefore $1.116B. With three required buying roles, the contact target is 139,500.

The CRM contains 19,000 accounts: 11,500 in-TAM, 4,000 out-of-TAM, and 3,500 unknown. Account coverage is 24.7%, not 40.9%. Investigate unknowns separately. If later deduplicated research across the CRM and external sources identifies 52,000 eligible companies, revise the external estimate upward rather than reporting coverage above 100%.