tool-setup-guides-md.md
Signal Tools Setup Guides
1. Trigify (formerly Triggery)
What It Does
Tracks LinkedIn engagement to identify high-intent B2B prospects. Monitors specific profiles/companies for likes, comments, brand mentions, job changes, and viral posts.
Key Features
- Social Engagement: Track likes/comments on any profile (not just yours)
- Signal Monitoring: Role changes, viral posts, company growth
- Clay Integration: Direct webhook to Clay tables
- Data Export: Full company data, job titles, engagement type
Setup Process
- Create Trigify account at trigify.io
- Add LinkedIn URLs you want monitored (profiles, company pages)
- Configure signals: Choose Engagement, Social Signals, etc.
- Set up Clay webhook:
- In Clay: Create table with webhook source, copy webhook URL
- In Trigify: Select data sources → Enter Clay webhook URL → Test
- Trigify sends to Clay automatically on each new signal
What Gets Sent to Clay
- Person: name, title, company, LinkedIn URL
- Engagement: post URL, type (like/comment), text
- Company data: size, industry, domain
- Signal type: job change, viral post, etc.
Pricing
- Plans based on number of tracked profiles and signal volume
- Free trial available
- Check trigify.io/pricing for current rates
2. RB2B
What It Does
Person-level website visitor identification. Places a tracking pixel on your site and identifies individual visitors (name, email, LinkedIn, company) — not just companies.
How It Works
Person-Level (US Only)
- JavaScript pixel in website
<head> - First-party cookies cross-referenced with third-party data
- Matches visitors to known identities
- Output: Name, email, LinkedIn profile, company, title
- Match rate: 40-45% of US traffic
Company-Level (Global)
- IP-to-company matching
- Identifies organization of the visitor
- Match rate: 30-35%
Setup
- Sign up at rb2b.com
- Install pixel: Add JavaScript snippet to website
<head>:<script> !function(){/* RB2B pixel code */}(); </script> - Configure integrations:
- Slack: Real-time visitor alerts
- Webhooks: Send to Clay, n8n, or CRM
- HubSpot/Salesforce: Direct CRM push
- Set filters: ICP criteria to only alert on relevant visitors
Pricing (2026)
| Plan | Price | Features |
|---|---|---|
| Free | $0 | Person-level ID, 1 Slack workspace, basic features |
| Pro | $99/mo | Person + company level, webhooks, advanced filters, integrations |
| Scale | Custom | High-volume, API access, custom |
Key Limitation
Person-level identification is US-only. For EU/global traffic, only company-level identification is possible (and is GDPR-compliant).
3. Common Room
What It Does
Customer intelligence platform that aggregates signals across 50+ sources into unified profiles. Tracks community engagement, social activity, product usage, website visits, hiring, funding, and more.
Signal Categories
First-Party (Owned)
- Product usage and feature adoption
- Website visits and page engagement
- CRM interactions
Second-Party (Social & Community)
- LinkedIn, GitHub, Reddit, Slack, Discord
- Twitter/X engagement
- Community forum activity
- Stack Overflow questions
Third-Party (External)
- Job changes (150M+ job listings)
- Company news (8M+ news signals)
- Hiring activity
- Funding events
- Keyword intent data
Key Features
- Person 360: Every signal mapped to 200M+ B2B contacts
- Auto-enrichment: Company, title, email, social profiles
- Signal scoring: Built-in lead scoring across all sources
- Workflows: Automated actions based on signal combinations
- AI Agents: Auto-research and outreach recommendations
Integrations (50+)
Salesforce, HubSpot, Slack, GitHub, Discord, LinkedIn, Twitter/X, Reddit, Stack Overflow, Discourse, Product analytics, Bombora, G2, and many more.
Pricing (2026)
| Plan | Price | Contacts | Seats |
|---|---|---|---|
| Starter | From $1,000/mo | 35K | 2 |
| Team | From $2,500/mo | 100K | 5 |
| Enterprise | Custom | 200K+ | 10+ |
Salesforce integration extra on Starter/Team; included in Enterprise.
4. Bombora
What It Does
B2B intent data — measures when companies are actively researching topics related to your products. Core product: Company Surge scores.
How Company Surge Works
- Data Co-op: 5,000+ B2B websites share consumption data (86% exclusive to Bombora)
- NLP Analysis: Content classified into 19,200+ B2B topics
- Baseline Comparison: Measures account consumption over 3 weeks vs 12-week baseline
- Surge Score: Generated when activity significantly exceeds normal
What Creates a Surge:
- Number of employees from a company researching a topic
- Frequency of content consumption
- Depth of research
- All relative to their normal baseline
Topic Taxonomy
- 19,200+ B2B topics (as of 2025, exceeding 17K)
- Covers every B2B category: cybersecurity, cloud, HR tech, marketing, finance
- Topics organized in clusters for broader monitoring
- Select topics relevant to your product → Bombora monitors surge
Integration Options (100+)
- CRM: Salesforce, HubSpot (surge scores on account records)
- ABM: Demandbase, 6sense, Terminus, RollWorks
- Ads: LinkedIn Ads, programmatic DSPs
- Sales Engagement: Outreach, Salesloft
- Data Warehouses: Snowflake, BigQuery
- Custom: API access
Pricing (2026)
| Tier | Annual Cost |
|---|---|
| Basic Company Surge | From ~$30,000/yr |
| Enhanced Intent Data | ~$50,000-$100,000/yr |
| Full Audience Solutions | $100,000+/yr |
All contracts custom — no self-service or public pricing.
5. Other Signal Tools (Quick Comparison)
Koala
- Focus: Product usage + website intent for PLG companies
- Signals: Pricing page visits, product usage patterns, 30+ sources
- Best For: Cross-selling, upselling existing customers
- Pricing: Free (3 seats); Growth: $750/mo; Business: contact sales
Warmly
- Focus: Website visitor ID + AI sales orchestration
- Signals: 3 de-anonymization engines, job changes, intent
- AI Chatbot: Auto-engages, qualifies, books meetings
- Pricing: Free (500 visitors/mo); Data Only: $599/mo; AI agents: from $10K/yr
6sense
- Focus: AI revenue intelligence + predictive analytics
- Signals: 1T+ buyer behaviors daily, Signalverse technology
- Best For: Enterprise ABM with large budgets
- Pricing: ~$35,000-$130,000/yr
ZoomInfo
- Focus: B2B database + intent + visitor tracking
- Database: 100M+ companies, 500M+ contacts
- WebSights: Anonymous company identification
- Pricing: From $14,995/yr; most pay $25K-$60K/yr; intent add-on: $5-15K extra
Clearbit Reveal (Breeze Intelligence)
- Focus: Website visitor ID + enrichment (now HubSpot)
- Key: Requires HubSpot subscription post-acquisition
- Pricing: From $45/mo (100 credits)
Leadfeeder (Dealfront)
- Focus: Company-level visitor ID (IP-to-company)
- GDPR: Fully compliant, EU data hosting
- Pricing: Free (100 companies); Paid: from EUR 99/mo
Comparison Matrix
| Tool | Level | GDPR | Starting Price | Best For |
|---|---|---|---|---|
| Koala | Person + Product | Partial | Free/$750/mo | PLG cross-sell |
| Warmly | Person + Company | Company OK | Free/$599/mo | AI visitor engagement |
| 6sense | Account | Yes | ~$35K/yr | Enterprise ABM |
| ZoomInfo | Person + Company | Partial | $14,995/yr | Database + intent |
| Clearbit | Company + Enrich | Yes | $45/mo | HubSpot-native |
| Leadfeeder | Company | Yes | Free/EUR 99/mo | GDPR company ID |
6. Website Visitor Tracking: Pixel vs IP
Pixel-Based (Person-Level)
- JavaScript pixel sets first-party cookies
- Cross-references with third-party data
- Output: Individual person (name, email, LinkedIn)
- Match rate: 30-45% (US traffic)
- Tools: RB2B, Warmly
- Limitation: US-only for person-level; cookie-dependent
IP-Based (Company-Level)
- Maps visitor IP to company databases
- Output: Company name, industry, size (NOT individual)
- Match rate: 35-40% (GDPR-compliant)
- Tools: Leadfeeder, Clearbit, Leadinfo, ZoomInfo
- Limitation: Company-only; shared IPs (VPN, coworking) add noise
Decision Framework
| Scenario | Approach | Tool |
|---|---|---|
| US-focused, need person data | Pixel | RB2B + Warmly |
| Global/EU, need compliance | IP (company) | Leadfeeder, Leadinfo |
| HubSpot team | IP + enrichment | Breeze Intelligence |
| Enterprise ABM | Both + intent | 6sense + RB2B |
| PLG, product signals | Hybrid | Koala or Warmly |
| Budget, getting started | IP (free tier) | Leadfeeder Free or RB2B Free |