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Reference file

job-changes.md

job-changes-md.md

Job Change Signals

Job changes are the #2 buying signal by purchase correlation. New leaders have a mandate for early wins, vendor amnesty period, and budget air cover. Response rate is 3x higher than cold outreach, with peak engagement at days 14-45.

Reference Files

  • Read job-change-tracking.md for Clay setup and tracking methods
  • Read buying-signals.md for signal ranking and benchmarks

Why Job Changes Work

  • 3x higher response rate vs cold outreach
  • Peak engagement: days 14-45 after the change (vendor amnesty period)
  • New leaders actively build their stack in first 90 days
  • Trust already established with former champions
  • Champion job change to target account = 75 points (Tier 1 signal)

Clay Setup - Two Methods

Method 1: Monitor Existing Table

  1. Go to Actions > Monitor for Job Changes
  2. Specify the LinkedIn URL column
  3. Save and run - new row created for each detected change

Method 2: Create New Tracking Table

  1. +Create New > Table > Track Job Changes
  2. Include "Person LinkedIn URL" for future monitoring
  3. Include "Company LinkedIn URL" to detect if they already changed

Historical vs Future

  • Historical: Include both Person + Company LinkedIn URLs - checks if contact already changed
  • Future: Only Person LinkedIn URL - monitors ongoing changes

Timing Framework

Window Multiplier Action
Days 0-13 Too early Monitor only - they are still settling in
Days 14-45 Peak (1.5x) Immediate outreach - vendor amnesty window
Days 46-90 Good (1.0x) Standard outreach - still building stack
Days 90+ Declining (0.7x) Lower priority - stack likely set

Outreach Template

Hey congrats on the new role at {{company}}.

As you are taking over {{department}}, curious how you are
currently handling {{relevant_problem}}?

We helped {{similar_company}} with exactly that.

Key Rules

  • Do NOT mention you tracked their job change ("I saw you moved to...")
  • Reference the role/department naturally, not the signal itself
  • Former champions get AE-owned outreach (warm relationship)
  • New contacts at target accounts get SDR sequence
  • Stack with other signals for compound scoring: job change (75pts) + website visit (50pts) = Hot

Examples

Example 1: "Track when my past customers change jobs" -> Set up Clay historical tracking with Person + Company LinkedIn URLs, filter to ICP companies, trigger AE outreach within 24h

Example 2: "Someone just started as VP Sales at a target account" -> Day 14-45 window = peak timing. Send congratulations + reference relevant problem for their new role. AE owns if former champion, SDR if new contact

Example 3: "Build a job change signal workflow in Clay" -> Create tracking table with Person LinkedIn URLs, add enrichment columns (new company, title, start date), filter ICP match, calculate days-since-change, route to Slack alerts for day 14+ changes

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