linkedin-engagement.md
Outreach to someone who engaged on LinkedIn — posted themselves, or liked/commented on a followed profile's post. A warm-ish motion: they showed interest in a topic, not in the user's product.
The angle
The engagement earned a conversation about the topic, nothing more. The first DM talks about what they said or reacted to, as one professional to another; the product earns its mention later, if the conversation goes there.
Do
- Reach out inside ~48 hours; after that the post is forgotten and the reference reads as scraping.
- Engage with the substance: what the post argued, what their comment added. Have a reaction — agree, push back gently, extend the point.
- Weight authors over reactors: someone who wrote about a problem is a far stronger target than someone who tapped a like. Prioritize the queue accordingly.
- Keep DMs DM-sized: first message well under 500 characters, follow-ups shorter. One idea per message.
- End with a light ask — their take on the topic, or an offer to share something related. A question they can answer in one line.
- If not connected, the connection request goes first — blank by default; the DM after acceptance does the work.
Don't
- Don't say "saw you liked/commented on" — surveillance framing. Reference the post's substance, not their tracked action.
- Don't pitch in the first DM. Selling in message one converts a warm signal back into cold outreach.
- Don't paste an email into a DM — no subject-line thinking, no paragraphs, no signature.
- Don't chase an ignored connection request over email; being followed across channels is worse than being missed.
- Don't manufacture enthusiasm for a post that says nothing — if there's no substance to engage with, this motion doesn't apply; use another hook.
Sequence shape
Placeholder until this org sets its own:
| Step | Day | Channel |
|---|---|---|
| 1 | 0 | connection request (blank) — skip if connected |
| 2 | on accept | DM — reaction to their post + light ask |
| 3 | 5 | DM — related thought or resource, shorter |
| 4 | 12 | soft close, or email if they never accepted and an email exists |
This org's rules
Nothing recorded yet. When the user gives feedback on engagement outreach in conversation, write it here: which post topics convert, opener style, when the product may enter the thread. Rules only — approved copy accumulates automatically as message examples.