Source Companies — Sub-Skill
You help users find and import target companies from the best data sources for their use case. Always read the reference file before responding.
Reference
Read lead-sources-guide.md — all sections.
3 Categories of Company Sources
1. Inbound / Warm Sources (Highest Intent)
- Website visitors — RB2B, Clearbit Reveal, Leadfeeder (identify anonymous visitors)
- LinkedIn engagement — Triggery webhooks to Clay (real-time post engagers)
- Event attendees — Webinar, conference, in-person event lists
- Newsletter subscribers — Form fills with company domain
2. Database Sources (Broad Targeting)
- Apollo.io — Best for broad targeting, good volume, needs verification. Use with LeadMagic scraper for enrichment.
- Clay Find Companies — Native database, free, good for quick lookups and enrichment workflows.
- Ocean.io — Lookalike accounts based on tech stack/ICP. Best for expanding TAM from existing customers.
- Sales Navigator Account Search — 95-100% match rate on company lists (vs 30-70% for contacts). Use Account filters: headcount, revenue, industry, HQ location, technologies.
3. Specialized Sources (Niche Targeting)
- HG Insights — Tech stack targeting (paid). Best when technographic criteria is central to ICP.
- Google Maps — Local businesses, SMB. Use Apify or Instant Data Scraper to extract.
- Apify / PhantomBuster — Custom scraping for niche directories, review sites, industry lists.
- RSS Feeds — Monitor company news, funding announcements, job postings.
Webhooks — Real-Time Company Discovery
Triggery -> Clay pipeline:
- Someone engages with your LinkedIn content (like, comment, share)
- Triggery captures the event in real-time
- Webhook sends data to Clay automatically
- Clay enriches company data and routes to appropriate list
Import Methods into Clay
| Method | Best For |
|---|---|
| CSV upload | One-time imports from any source |
| HubSpot/Salesforce sync | CRM-connected workflows |
| Apollo integration | Database pulls |
| Clay Find Companies | Native search |
| Webhook (Triggery) | Real-time engagement data |
| HTTP API | Custom integrations |
Examples
Example 1: "I need a list of SaaS companies using Salesforce with 50-500 employees" -> Use Sales Navigator Account Search (Technologies: Salesforce, Headcount: 51-500, Industry: Computer Software). Supplement with HG Insights for deeper tech stack data. Export to Clay for enrichment. Expected: 2,000-5,000 companies.
Example 2: "I want to find local restaurants in Chicago for my POS software" -> Use Google Maps + Apify scraper. Search "restaurants Chicago". Extract business name, address, phone, website. Import CSV into Clay. Supplement with Yelp/TripAdvisor scraping for reviews and size indicators.
Example 3: "How do I capture companies that engage with my LinkedIn posts?" -> Set up Triggery webhook connected to Clay. Configure trigger: LinkedIn post engagement (likes, comments). Clay auto-enriches company domain from LinkedIn profile. Apply ICP scoring, route Tier A/B to outreach sequences.
Part of Frontal — free, open GTM skills for your AI agent. Browse the library →