Lead Sources — Complete Guide

3 Categories of Leads

1. Inbound Leads (Marketing Initiatives)

• LinkedIn Ads responses
• Organic LinkedIn engagement
• Newsletter subscribers
• Form fills on website
• Webinar attendees
• In-person event attendees

2. Warm/High Intent Leads

• LinkedIn post engagers (via Triggery)
• Website visitors (via RB2B, Clearbit, etc.)
• Slack community joiners
• Reddit threads mentioning your product
• Product trial signups

3. Cold Outreach Lists

• Build directly in Clay
• Import from Apollo, ZoomInfo, Sales Navigator
• Scrape from Google Maps (local businesses)

Lead Sources by Tool

Apollo.io:

• Best for broad targeting
• Use with LeadMagic scraper for enrichment
• Good volume, needs verification

LinkedIn Sales Navigator:

• Use with Prospeo or Vayne scrapers
• Best for precise role/seniority targeting
• Higher quality, lower volume

Clay Find People/Accounts:

• Native database for quick lookups
• Good for enrichment workflows

Ocean.io:

• Lookalike accounts based on tech stack/ICP
• Good for expanding TAM

Openmart:

• Local lead generation
• SMB-focused

Local Directories:

• Instant Data Scraper for niche verticals
• Good for specific industries

Find People (FREE in Clay)

1. New → Table → Find People
2. Available filters:
   • Job Titles (founder, CEO, VP Sales...)
   • Location (New York City, France...)
   • Keywords in profile
   • Min connections/followers
   • Certifications
   • Past experiences

Note: Generic logo = scraping LinkedIn (free)

Advanced Sources

Source	Use Case	Cost
Find People	ICP list building	Free
Find Companies	Company lists	Free
HG Insights	Tech stack	Paid
Google Maps	Local businesses	Free
Social Media	Influencers	Variable
RSS Feeds	Content monitoring	Free
Apify/PhantomBuster	Custom scraping	Variable
Webhooks	Live data streams	Free

Webhooks — Live Data

Use case: Triggery → Clay (LinkedIn engagement)

• Someone likes/comments on your LinkedIn post
• Webhook sends data to Clay in real-time
• Clay enriches and routes automatically

List Building Pro Tips

1. Mix sources — Don't rely on just one
2. Scraping = step 1 — Still need Clay enrichment
3. Templates are modular — Adjust for campaign goals
4. Don't reinvent the wheel — Start with template, tweak