gtmskills.com

Reference file

templates.md

templates-md.md

LinkedIn Message Templates

Profile Viewer Follow-Up

Hey {{first_name}}, noticed you checked out my profile.

What caught your attention?

Reply rate: 28-35% (vs 8-12% cold)

Connection Acceptance Message

Thanks for connecting, {{first_name}}.

Quick q — what's your biggest challenge with {{relevant_topic}} right now?

Post Engager Follow-Up

Hey {{first_name}}, saw you liked my post about {{topic}}.

Is {{pain_point}} something you're dealing with at {{company}}?

Warm Intro Request

Hey {{first_name}}, noticed we both know {{mutual_connection}}.

I've been working with {{similar_company}} on {{topic}}.

Would you be open to a quick chat?

Event Attendee Follow-Up

Hey {{first_name}}, saw you attended {{event_name}}.

What was your biggest takeaway?

I've been thinking about {{related_topic}} — curious if that resonated.

Content Comment Follow-Up

Hey {{first_name}}, your comment on {{post_topic}} was interesting.

Especially the point about {{specific_insight}}.

Is that something you're actively working on at {{company}}?

Newsletter Subscriber Outreach

Hey {{first_name}}, noticed you subscribed to my newsletter.

Curious what drew you in?

Most subscribers I talk to are dealing with {{common_problem}}.

Group Member Outreach

Hey {{first_name}}, saw we're both in {{group_name}}.

The discussion on {{topic}} was interesting.

Is that something you're focused on at {{company}}?

Connection Request Notes

With Note (Higher acceptance, limited characters)

Hey {{first_name}} — saw your work on {{topic}}. Would love to connect.

Without Note (Higher volume, slightly lower acceptance)

  • Use for Tier 2 targets
  • Compensate with strong first message

Follow-Up Templates

After No Response (Day 5-7)

Hey {{first_name}}, following up on my note.

No worries if {{topic}} isn't a priority right now.

But if it is — happy to share what's working for {{similar_company}}.

Second Follow-Up (Day 10-14)

{{first_name}}, last ping on this.

Totally understand if timing's off.

Let me know if worth reconnecting in a few months.

Template Selection Guide

Scenario Template Expected Reply Rate
Profile viewer Profile Viewer Follow-Up 28-35%
New connection Acceptance Message 15-20%
Post engagement Post Engager Follow-Up 18-25%
Mutual connection Warm Intro Request 20-28%
Event attendee Event Attendee Follow-Up 15-22%
Group member Group Member Outreach 12-18%