Pre-launch to-do checklist

Render this as the closing checklist in the strategy document. Keep items as checkboxes.

• Finalize the target account list per audience and upload it to LinkedIn Campaign Manager and a matching CRM list (name each list after its ABM campaign).
• Confirm the ICP filters (industry, company size, geography, qualifying signal) and the buying-committee titles.
• Set up 1 ABM (and LinkedIn) campaign per target audience; add the ad sets per format.
• Draft the ads to the format best practices: 5 TLAs, 5 image, 5 text, 1–2 video, 1 document/carousel per audience (adjust to the affordable ad count in this plan).
• Map each ad's message to the top jobs-to-be-done / use cases for that audience.
• Set the right objective per ad set (Website Visits / Engagement / Brand Awareness).
• Add a link in the body of each TLA (bottom 25%) and remove hashtags.
• Point each segment to a relevant landing page with a clear offer.
• Connect ZenABM (app.zenabm.com) to LinkedIn + your CRM.
• Set account scoring / ABM stages in ZenABM (identified → interested → considering → selecting).
• Turn on CRM sync so ad engagement lands on the company record for your BDRs.
• Confirm budget pacing and the expected time-to-run against your monthly budget.
• Plan to review after 1,000 impressions/ad and pause underperformers by CTR vs benchmark.