Ramp: Three Tiers and Four Weeks

Start below the comfortable level. All the return is in consistency; the standard failure is an ambitious burst followed by silence.

Three Tiers

Tier	Effort	What you publish	Use when
1	One reaction a week	Something already circulating + one sentence of real judgment	Writing publicly feels impossible
2	One short post a week	A real conversation, turned into 100–200 words	You have customer contact
3	Drafting workflow	Dictated opinion, adapted to register, hand-edited	Your natural register is too formal, or you write in a second language

Tier 1 — react, don't author

No long-form, no original argument. The only discipline: the added sentence contains a first-hand view, not a summary. Opening lines are in the main skill.

Tier 2 — conversations become posts

Fix 3–4 recurring subjects. Draw material only from what actually happened:

• a surprising sentence from a customer call
• the real reason a prospect said no
• a mistake made and what it cost
• a decision reversed after an argument

This is where the compounding happens. Requires no writing talent — only the habit of noticing that an ordinary working moment is publishable.

Tier 3 — the drafting workflow

1. Speak the real opinion aloud; draft from the transcript
2. Adapt toward the register of 3–5 reference posts whose tone fits
3. Edit by hand: verify every fact, delete phrasing that does not sound like you
4. Add one detail only you could know

Step 4 is the one that matters. A drafted post without a private detail reads as generic no matter how clean the prose. The detail is the proof of authorship.

Where to Publish

Surface	Job	Best for
Professional network	Credibility and reputation — buyers, operators, investors check it	Tiers 1 and 2
Open public feed	Reach into founder and practitioner circles; faster, tolerates rougher posting	Demonstrations, in-progress thinking

Do not paste the same text into both. Registers differ, and people who follow you in both places notice.

The Four-Week Ramp

Week	Action
1	Rewrite your profile to state the problem you work on, not your job title. Publish one tier-1 reaction.
2	Fix your 3–4 recurring subjects. Publish one tier-2 post from a real conversation.
3	Second tier-2 post — use a mistake and what it cost. Adapt one post for the second surface.
4	Try the tier-3 workflow once. Review which post drew the most substantive replies; that subject goes deeper.

After four weeks you do not have an audience. You have a cadence, one validated subject, and evidence about which register lands — the only things worth having at this stage.

Failure Modes

Failure	What it looks like	Fix
Over-promotion	Every post arrives at the product	Let the product appear as the thing that produced a number, never as the subject
Irregular frequency	Silent a month, five posts in a week	Weekly rhythm beats the quality of any single post
Verbatim cross-posting	Same text pasted to both surfaces	Same idea, rewritten per surface
Waiting for a milestone	"Once we launch" / "once we hit the number"	The only asset that compounds on a timescale longer than your runway

When to Hand Off

This is a founder motion. It stops being one when your topic is established and inbound consistently names it. The question then becomes whether to add employee or creator distribution alongside — decided on saturation signals, not on effort.