Reference file

Day of and after checklist

day-of-and-after-checklist.md

title: "Day-of and after-event checklist" description: "How the floor team uses the dossier on the day, and how to close the loop afterwards by crossing LinkedIn connection requests and profile views against the roster."

Day-of and after-event checklist

The day before

  • Re-run the live {{CRM}} join. Tiers and stages move daily; a dossier built three days out has drifted.
  • Re-check approval status. Late approvals from hunt accounts change the card order.
  • Confirm the PDF opens on a phone with page one as the first hunt card, and that photos render (embedded, not linked).
  • Send the file directly to {{FLOOR_TEAM}} and the owners of the deal accounts. No public link, no shared drive folder with broad access.
  • Agree who takes which hunt accounts. Two people approaching the same buyer looks uncoordinated.

On the day

  • Read the hunt cards on the way in. Five seconds per card: buyer, in the room or not, the play.
  • Use the faces grid at the door for recognition, then go back to the card before speaking.
  • Open with the champion or hand-raiser where one exists; ask for the intro to the rank-0 person rather than cold-approaching the buyer.
  • For delegations (a manager plus their team), offer a group demo slot instead of five separate conversations.
  • For deal accounts: do not pitch. Collect intel, confirm next steps, hand the name to the owner.
  • For customers: thank, ask for a reference, find the expansion seat.
  • Competitors on the watch list: be friendly, do not demo.
  • Capture every conversation as a two-line note (who, what they said, what they want next) before leaving the venue. Memory decays by the next morning.

After the event (within 48 hours)

The dossier is also the join key for everything the event produced.

  1. Cross the connection-request list against the roster. Pull the pending and accepted LinkedIn connection requests received by each member of {{FLOOR_TEAM}} in the event window. Match by normalised name against the roster. Last run about 40 percent of requesters were on the registration list; the remainder are people who heard the talk second-hand or came unregistered, and they need mapping and sizing from scratch.
  2. Cross the profile-view list the same way. Profile views in the event window are a weaker signal than requests but the overlap with hunt-account attendees is the list to follow up first.
  3. Tag the cohort at ingest. Every matched person and account gets an event note in {{CRM}} and account memory: event: <slug>, attended / requested / viewed, met by <name>, said <two lines>. Without the tag, downstream scoring treats these as anonymous signals with no context.
  4. Update the alias list. Every registrant you resolved manually, every mover you found, goes into {{ALIAS_LIST}} so the next event maps them on rung 3.
  5. Update the committee. Every Left line becomes a CRM contact update; every new rank-0 person becomes a CRM contact if missing. This is the one CRM write this skill produces, and it is a human-reviewed batch, not an automated sync.
  6. Hand-offs. The conversation notes from the floor go to the account owners as a list, one line per account, in card order. Outreach is theirs to send.

What not to do

  • Do not publish the dossier as a web page or a shared link, even internally. It carries personal data, photos, work emails, and deal values.
  • Do not send any message from this skill. It recommends; humans send.
  • Do not reuse last event's dossier for a follow-up event without re-running Phases 2 and 3. The whole point is that titles and tiers are current.