card-anatomy-and-sort-order.md
title: "Card anatomy and sort order" description: "Exactly what one account card contains, how cards are grouped and ordered, what follows the cards, and the print settings for phone reading."
Card anatomy and sort order
The card is the product. Everything else in the dossier is supporting material. Do not replace cards with a table or a face grid; both were tried and rejected because neither answers "who is the buyer and are they here" in five seconds.
One card, top to bottom
| Block | Content | Source |
|---|---|---|
| Group label | Inside the card, top-left: Hunt, Warm, Large company, Deal, Customer | Phase 6 grouping |
| Header | Company name, domain, CRM owner (or "no owner") | Live {{CRM}} read |
| Size line | 1,200 employees · Series C 2024 · $85M raised, or public, or bootstrapped; any note such as "acquired by X" or "in insolvency" |
{{COMPANY_LOOKUP}} |
| Status label | Right-aligned: Tier · Stage · $deal · owner first name |
Live {{CRM}} read |
| Why | Two to four sentences: what the relationship is, what happened last, who is engaged, what is blocking | Account notes plus CRM history, hand-written |
| In the room | Every registrant from this company: photo, name linked to LinkedIn, verified title, approval status, email | Phase 3 |
| Decision makers and champions | The buying committee in rubric order: photo, name, title, role in the deal, email, one-line note | Phase 5 |
| Play | One line: who to approach, what to ask, who on {{FLOOR_TEAM}} takes the name afterwards |
Hand-written |
Title rendering
Show the registration-form title, and when the LinkedIn title differs, append LinkedIn: <current title> in a muted style. Both matter: the form title is what the person calls themselves this week; the LinkedIn title is what their employer calls them.
Person labels
unverified match: profile chosen on name alone, no company evidence. Keep the photo, keep the doubt visible.LinkedIn now: <title> at <company>: the person has moved. On a registrant it means they may show up representing someone else; on a committee contact it means do not use this name.left: departed committee contact, sorted last.unresolved: no profile found after URL scrape, profile search, and email-based enrichment. Never leave the label off and hope.
Grouping
| Group | Definition | Cards get |
|---|---|---|
| Hunt | {{HUNT_TIER}} accounts with at least one person in the room |
Full committee, demo-booking play |
| Warm | High-tier or newly relevant accounts with no MQL alert yet; one named VP or a dated meeting moves them | Full committee |
| Large company | Above {{LARGE_COMPANY_FLOOR}}, mostly untiered or mid-tier, mostly represented by an individual contributor |
Committee looked up so no handshake is blind |
| Deal | Open opportunity in {{CRM}} |
Committee, and a play that says "do not pitch, advance" |
| Customer | Active or ever-paid | Say thanks, collect a reference, find the expansion seat |
Anything else with an approved attendee goes in the directory table after the cards with a one-line note. Competitors get a watch-list line, never a card, and the note says "be friendly, do not demo".
Sort order (do not re-litigate)
- Groups in this order: Hunt, Warm, Large company, Deal, Customer. Cold and warm-but-unworked accounts are what the floor team needs first; deals and customers already have owners and next steps.
{{DEMOTE_LIST}}accounts sink to the end of the cold list regardless of tier: enterprise-gated, or no buyer in the room. They stay in the dossier because a stray VP may still walk in.- Within a group: accounts with approved attendees before invite-only accounts, then by tier, then by number of approved attendees descending, then invited attendees descending.
- Within a card, committee members follow the rubric order in
buying-committee-rubric.md.
After the cards, in this order
- Room in numbers: registrants, approved, mapped, companies, in CRM, tier counts, stage counts.
- Seniors hiding in the invite list: every Director-and-above person whose registration row carried no title, with the LinkedIn-resolved title. Last run this section held 39 people.
- Faces on the floor: every approved attendee as a photo chip, priority accounts first. This is the recognition aid for the door, not a replacement for the cards.
- Role mix: bars by role bucket (founder or C-suite, sales leadership, sales development, account executive, RevOps and GTM engineering, marketing, partnerships, customer success, consultant, investor, job seeker, other).
- Company map: full table of every mapped company with size, round, industry, HQ, tier, stage, attendee count, attendee chips.
- Watch list: competitors and partners in the room.
- Everyone on the list: the unmapped and small-company remainder.
- Methodology and data limitations: sources, match confidence counts, and what was not resolved.
Print settings
- Body 20px, avatars 120px in the cards (72px thumbnails elsewhere), embedded as base64 so the PDF is self-contained.
- One account per page: page-break before every card, no page break inside a card.
- No cover, no table of contents, no group heading pages. Page one is the first hunt card.
- Print from headless Chrome to PDF, writing into the event folder. Verify the first page is a card before sending.
- Expect roughly 5 to 7 MB for 47 cards with embedded photos. Fine for a phone.
Placeholder defaults
| Placeholder | Default |
|---|---|
{{HUNT_TIER}} |
Gold and above at MQL stage |
{{LARGE_COMPANY_FLOOR}} |
200+ employees or $50M+ raised |
{{LOOKUP_BATCH}} |
12 companies per sub-agent |
{{DEMOTE_LIST}} |
Empty until you have a giant logo with no buyer in the room |
{{ALIAS_LIST}} |
Empty on the first event, then carried forward |