follow-up-md.md
Follow-Up Templates (4)
#27 Nooks SDR Breakdown (7 Steps)
- Reference previous email
- Acknowledge no response (no guilt)
- Add new information/angle
- Keep it shorter than email 1
- Different CTA style
- Same thread (no new subject)
- Send 3-5 days after email 1
Subject: RE: (same thread)
{{firstName}},
Wanted to follow up on my note about {{topic}}.
Just saw {{new_information}} which made me think of {{company}}.
Still relevant?
#28 Robot Follow Up (Humor-Based)
Subject: RE: (same thread)
{{firstName}},
This is an automated follow-up because you didn't respond to my last email.
Just kidding. I'm a real person.
But seriously—did {{topic}} resonate at all?
[Name]
#29 3rd Party Content
Educational follow-up with podcast/content recommendations. Non-promotional touchpoint.
Subject: RE: (same thread)
{{firstName}},
Quick resource—this podcast episode on {{topic}} is worth 20 min.
[Link]
Thought of you given {{relevant_context}}.
No pitch, just genuinely useful.
#30 LinkedIn + Video
Personalized video showing profile research. Multi-channel coordination.
Subject: RE: (same thread)
{{firstName}},
Recorded a quick 60-second video for you.
[Loom link]
Shows what I noticed about {{company}} and why I think {{solution}} could help.
Worth a watch?
Follow-Up Best Practices
| Timing | Email # | Subject | Key Change |
|---|---|---|---|
| Day 3-5 | Email 2 | Same thread | New angle, shorter |
| Day 7-10 | Email 3 | Same thread | Different CTA |
| Day 14+ | Email 4 | New subject | Fresh approach |
Rules:
- Each follow-up shorter than previous
- Add new information, don't just "bump"
- Different CTA style each time
- No guilt or pressure