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Reference file

credits-and-pricing.md

credits-and-pricing-md.md

Credits & Pricing

What Costs Credits

Enrichments (variable costs):

  • Email discovery: 2-5 credits depending on provider (Hunter = 2, People Data Labs = 5)
  • Mobile phone numbers: 2-25 credits (harder to obtain data)
  • Company revenue, LinkedIn profiles, contact research: variable
  • AI features: based on model selected and token usage

Important points:

  • Each row processed by AI costs credits, regardless of result quality
  • Auto-Update enabled triggers enrichments = credits consumed
  • Duplicate enrichments (re-run or re-enable columns) = new credits
  • Failed searches also cost — you pay for the attempt, not the result

What's FREE

Prospecting & List Building:

  • Prospecting doesn't cost credits — only enrichment does
  • Google Maps, GitHub, CRM imports, web scraping sources = free

Using Your Own API Keys:

  • If you have your own API key (e.g., OpenAI), connect it and use for free
  • External sources (Zoominfo, Cognism, 6Sense) via HTTP/API = free
  • Existing external plans with a provider = usable for free in Clay

Internal Clay Actions:

  • Formulas (all data manipulation)
  • Cleaning/formatting data
  • CRM connections (on Pro Plan!)
  • Emailer connections (on Pro Plan!)

Tips to Save Credits

  1. Disable Auto-Update when not needed
  2. Pause/delete AI columns that aren't producing good results
  3. Check settings before re-running enrichments
  4. Use "Lookup" if data already exists in another Clay table or CRM
  5. Custom budgets to control spend per run
  6. Don't delete columns/tables while actions are running

Rollover Policy

Monthly plans:

  • Unused credits accumulate
  • Maximum: 2× your monthly limit (e.g., 50K/month → max 100K)

Annual plans:

  • 15% rollover of unused credits
  • Condition: renew on same plan or higher

Plans & Pricing

Free Plan

  • Price: Free
  • Credits: 100/month
  • Usage: Platform testing, small explorations

Starter Plan

  • Price: $149/month ($134/month annual)
  • Credits: 2,000/month (24K-36K/year)
  • Features:
    • Up to 5,000 people/company searches
    • Phone number enrichments
    • Use your own API keys

Explorer Plan

  • Price: $349/month ($314/month annual)
  • Credits: 10,000/month (120K-240K/year)
  • Features (everything in Starter +):
    • Up to 10,000 searches
    • HTTP API integration
    • Clay Webhooks
    • Email sequencing integrations (Outreach, Salesloft)

Pro Plan

  • Price: $800/month ($720/month annual)
  • Credits: 50,000/month (600K-1.8M/year)
  • Features (everything in Explorer +):
    • CRM integrations (Salesforce, HubSpot)
    • Cost per credit up to 7x cheaper than Starter
    • Free CRM connections
    • Free emailer connections

Enterprise Plan

  • Price: Custom (median ~$30,400/year, up to $154,000/year)
  • Credits: Customizable
  • Features (everything in Pro +):
    • Passthrough Tables (unlimited rows)
    • Up to 40 column actions per table
    • Dedicated AI prompting support
    • Snowflake integration
    • Dedicated Slack support
    • Credit reporting analytics
    • SSO

Cost per Credit by Plan

  • Starter: ~$75 / 1,000 credits
  • Pro: ~$16 / 1,000 credits (up to 7x cheaper)

Credit System Explained

  • Clay = marketplace of enrichment providers
  • You pay in Clay Credits
  • Clay pays the providers for you
  • No need for individual contracts

Advantages:

  1. Access to enterprise tools (HG Insights = $100K+/year normally)
  2. No signup for each provider
  3. Waterfall = max coverage at min cost