Package rubric

Score the pre-read and room plan before sending. Ten criteria, 10 points each. Ship at 90 or above with no criterion below 7. Below 70, do not send: rebuild from the decision.

#	Criterion	10	7	4
1	Decision clarity	One primary decision on the cover, stated as a five-link brief, staying the course included as an alternative	Decision clear but one link weak	Topic named, no decision
2	Altitude	Every governing message is a company-level claim	One functional claim remains	Reads as a functional report
3	Story discipline	Three messages or fewer, each a claim with evidence beneath	Four messages or one is a topic	No governing messages
4	Evidence quality	One conclusion per visual, titled as the takeaway, depth in the appendix	Most visuals titled as conclusions	Raw tables left for the board to read
5	Causal chain	Each link from investment to result has evidence or a test planned	Most links supported	Forecast presented without the chain
6	Capital comparison	Alternatives, next-dollar return, and tranche milestones shown	Alternatives acknowledged	Ask presented in isolation
7	Indicator honesty	Activity, conversion, and outcome reported; breaks named	Two tiers reported	Activity presented as progress
8	Room design	Plan at 25:75 or better; opening states the ask in 2 minutes	Plan at 35:65	Presentation-heavy agenda
9	Director preparation	15+ data-driven questions; every director pre-briefed with a lens-specific note	10 to 14 questions; most directors briefed	Generic questions; no pre-briefs
10	Commitment capture	Decision, owner, date, and what it unlocks prepared for read-back; minutes within 1 business day	Decision capture planned, timing loose	No plan to record decisions

Common score patterns

• High on evidence, low on decision clarity. A strong report with no reason to meet. Write the decision brief, then cut everything that does not serve it.
• High on decision, low on causal chain. A confident ask the board cannot underwrite. Add the small-scale proof or stage the ask.
• High everywhere except room design. The pre-read is good and will be presented anyway. Cut the in-room slides to the opening, retrospective, and orientation.