prompts-md.md

AI Personalization Prompts (Full)

1. ICP Identification Prompt

Purpose: Find top 3 most likely ICPs a company is prospecting

Find the top 3 most likely ICPs this person is prospecting based on {{companyDomain}}. If unavailable, use {{companyDescription}}.

Rules:
- Keep ICPs to just job titles (max 3)
- Use shorter, abbreviated alternatives (CEO not Chief Executive Officer)
- Always use "and" before the last example
- Never end with a full stop

Examples:
- Input: Chief Executive Officer → Output: CEOs
- Input: Chief Executive Officer, Business Development Representatives, Account Executive → Output: CEOs, BDRs and AEs

2. Short Company Description Prompt

Purpose: Create a concise company description that resonates

Describe the company in one concise sentence based on {{companyDomain}} or {{companyDescription}}.

Rules:
- Don't mention company name
- Don't mention ICP
- Maximum 8 words
- Keep tone neutral, all lower case
- No quotes in output
- Use main value prop from website

The output must fit grammatically in:
"Getting people interested in [insert description summary] isn't the easiest thing in the world."

Add (brackets) to some information in second half for emphasis.

3. Similar Product/Service Prompt

Purpose: Categorize what type of product/service the prospect offers

Categorize the product/service type based on {{companyDomain}} or {{companyDescription}}.

Rules:
- Maximum 6 words
- Neutral tone, all lower case
- No full stops
- Keep it singular
- Avoid vagueness
- Can use abbreviations ("tech" instead of "technology")

Output must fit grammatically in:
"We work with a similar [output]."

4. Top 3 Problems Prompt

Purpose: Identify top 3 problems the prospect's ICP is facing

Identify top 3 problems of the main ICP based on {{companyDomain}} or {{companyDescription}}.

Requirements:
- Problems should be directly linked to lagging indicators
- Rank 1-3 with 1 being biggest problem
- Link to main KPI each problem prevents reaching
- Each problem max 10 words
- Don't capitalize letters
- No full stop at end
- Add "and" before problem 3
- Avoid repeating words
- Avoid buzzwords/sales-y words

Format: [Problem 1], [Problem 2], and [Problem 3]

Must fit in phrase: "They book 25 meetings/month with leads struggling to [Problem 1], [Problem 2], and [Problem 3]"

5. Subject Line Prompt

Purpose: Create a 2-word subject line that peaks interest

Write a two-word email subject line based on {{companyDomain}} or {{companyDescription}}.

Rules:
- MUST be exactly 2 words
- All lower case
- Take words relevant to user's business
- No sales or buzzwords
- No spam words
- Should flow into the email naturally
- Goal: get them to open, then reply with interest

6. Case Study Reference Template

Our client [Lead Solution] used to prospect [ICP].

They focused on:
[Problem 1], [Problem 2], [Problem 3].

Since you focus on {{summary}}, might work well if you combined [free resource that could solve problems].

Could I share the outbound campaign they were using to book 35 meetings/month?

7. Similar Company Approach Template

Hi {{firstName}}, saw you focus on {{Company Summary}}.

A client of ours prospects {{ICP}} for a {{Similar product_service}}.

They help clients struggling to {{3 problems}}.

[SPINTAX CTA OPTIONS:]
- Can I share
- Can I show you
- Would it interest you to see
- Would you like me to share
- Would you be open to
- Might you be interested in
- If you have 15 minutes, I can share
- May I share
- Could I show you

...the email campaigns they were using to book 25+ meetings/month?

{{signature}}

p.s if not, happy to share how ai wrote this email ;)

Variable Mapping

Variable	Source	Used In
`{{companyDomain}}`	Lead data	Prompts 1-5
`{{companyDescription}}`	Fallback	Prompts 1-5
`{{firstName}}`	Lead data	Templates 6-7
`{{Company Summary}}`	Prompt 2 output	Template 7
`{{ICP}}`	Prompt 1 output	Templates 6-7
`{{Similar product_service}}`	Prompt 3 output	Template 7
`{{3 problems}}`	Prompt 4 output	Templates 6-7

prompts.md