La Growth Machine - GTM agent skills by the La Growth Machine team

Prospecting2

Erwann Lefevre

Growth & GTM Engineer, La Growth Machine

Audience ICP filter

Use this skill when a list of people already exists and someone needs to know who on it is worth contacting — event or webinar attendees, registrants, a prospecting export, a CRM segment, a newsletter or community list. Produces every lead sorted into ICP match, needs review, or no match, with a reason attached to each, the team's own colleagues and competitors stripped out, and nobody silently dropped. Trigger phrasings: "filter this list against my ICP", "who here matches our ICP", "clean up this lead list", "qualify my signups", "segment this audience", "who should we follow up with after the webinar", "did we import junk", "remove the bad leads".

Outreach0

Erwann Lefevre

Growth & GTM Engineer, La Growth Machine

Campaign challenger

Use this skill when a sequence is written but not yet launched, and someone needs to know whether it's actually good — benchmarked against the campaigns that team has already run rather than against generic best practice. Produces a ranked comparison against their own history, an absolute quality score with a launch threshold, and the three fixes worth making first. Trigger phrasings: "challenge this campaign", "is this sequence any good", "benchmark this against my best campaigns", "audit my copy", "pressure-test before launch", "should I launch this", "why is this campaign underperforming".

Outreach0

Erwann Lefevre

Growth & GTM Engineer, La Growth Machine

Multichannel campaign builder

Use this skill when someone needs a complete outbound sequence written — every touch across LinkedIn and email, not a single cold email. Produces three distinct angles to choose from, then the full sequence with each message ready to send, calibrated to the campaign type and channel mix and self-checked against a copywriting bar before it's handed over. Trigger phrasings: "write me a campaign", "build a sequence", "multichannel campaign", "cold outbound sequence", "social selling sequence", "sequence the people who engaged with our post", "webinar follow-up campaign", "LinkedIn and email sequence", "rewrite this campaign".

RevOps0

Erwann Lefevre

Growth & GTM Engineer, La Growth Machine

Weekly performance advisor

Use this skill for the recurring review of a running outbound book — the Monday question of what needs attention this week. Produces a triaged list of replies waiting on an answer, the campaigns that are genuinely underperforming with the one step to fix on each, and week-over-week movement on the metrics that matter. Trigger phrasings: "how are my campaigns doing this week", "weekly outbound review", "my Monday cockpit", "campaign health at a glance", "who do I need to reply to", "which campaigns should I fix", "is my outbound trending up or down".

Prospecting0

Erwann Lefevre

Growth & GTM Engineer, La Growth Machine

Won-deal ICP finder

Use this skill when someone wants to know who actually pays them — auditing closed-won deals to derive a proven ideal customer profile instead of an aspirational one, then building a look-alike target list from it. Produces a revenue-ranked deal table, two to four named ICP archetypes with searchable criteria, and a ranking of the acquisition sources that produced the money. Trigger phrasings: "audit my biggest deals", "which customers made us the most money", "analyse my closed-won", "what's my real ICP", "find more customers like my best ones", "look-alike accounts", "revenue by account", "which channel produced our best deals", "ICP refresh before planning".