Justin Rowe
Founder & CMO @ Impactable
Use this skill when the user has account-level LinkedIn ad data (a rate accounts CSV) plus pipeline data and wants a client-facing ABM Account Engagement Dashboard: an account funnel (Reached to Opportunity), a scored hot-account leaderboard, pipeline cards with named contacts and keywords, cross-channel signals, segment analysis, an engagement heatmap, and an action plan, as one interactive HTML report.
Justin Rowe
Founder & CMO @ Impactable
Use this skill when the user has demographic 'rate' data (industries, countries, account sizes, job titles, functions, seniorities) for LinkedIn ads and wants to know who is engaging, which segments convert efficiently, and what to change. Fire for 'audience diagnostic', 'who is clicking', 'which personas convert', or any demographic breakdown request. Produces an interactive HTML dashboard plus a .docx leave-behind.
Justin Rowe
Founder & CMO @ Impactable
Use this skill when the user wants a targeting worksheet, audience architecture, LinkedIn targeting plan, keyword map, or 'who should we target'. Builds a multi-channel Audience Targeting Worksheet: ICP and addressable market, the audience efficiency ladder, official LinkedIn targeting attributes, named priority segments, paid-search core groups, and third-party enrichment signals. Best run after company recon and competitive white space.
Justin Rowe
Founder & CMO @ Impactable
Use this skill when the user wants a fast strategic snapshot of a B2B company from a website URL: 'company recon', 'pre-call research', 'quick read on this company', 'who is this company', or any time a company URL is pasted and a senior-marketer read is wanted. This is the fast single-company read, not a full competitive analysis (run competitive-white-space after it).
Justin Rowe
Founder & CMO @ Impactable
Use this skill when the user wants a competitive analysis, white space analysis, positioning review, messaging gap analysis, or competitor comparison for a B2B company, or provides competitor URLs or names and wants to know what everyone is saying, what nobody is saying, and where the positioning opportunities are. Typically runs after company-recon.
Justin Rowe
Founder & CMO @ Impactable
Use this skill when someone wants a LinkedIn Ads audit, efficiency scan, account health check, or 'what should we change', or uploads Campaign Manager exports, screenshots, CRM data, or ad creative. Runs a 35-point system inspection across six layers and adapts to the data provided: CSV exports get ~19 points, Campaign Manager screenshots ~27, CRM data ~31, creative review all 35.
Justin Rowe
Founder & CMO @ Impactable
Use this skill when someone wants to build a monthly LinkedIn Ads performance report for a client from a Campaign Manager performance/demographics CSV plus notes on what was done, insights, and recommendations. Produces a branded, self-contained HTML file with 12 fixed sections from Executive Summary through What We Need From You. Not a quarterly QBR deck.
Justin Rowe
Founder & CMO @ Impactable
Use this skill for any question about measuring or attributing results from LinkedIn Ads: Insight Tag setup, website conversions, Conversions API (CAPI), offline conversion uploads, Revenue Attribution Report (RAR), CRM integrations in Business Manager, match rates, deduplication, attribution models, conversion windows, or troubleshooting missing conversions. Always use when the conversation involves proving LinkedIn ROI or reconciling conversion discrepancies.
Justin Rowe
Founder & CMO @ Impactable
Use this skill when someone asks about frequency, penetration, saturation, 'are we over-serving', 'how many times are they seeing this', 'is the audience too small', or uploads reach/frequency data for a LinkedIn account. Diagnoses how completely and how often LinkedIn ads reach each audience or account list against 90-day bands, separates a saturated pool from a narrow-source pool, and turns each verdict into a specific fix.
Justin Rowe
Founder & CMO @ Impactable
Use this skill when the user asks for an ecosystem diagnostic, maturity score, channel mix, budget allocation, 'where should we spend', 'which channel is working', or 'what are the gaps'. Grades a company's entire B2B marketing motion against a 22-motion maturity model on one screen, with an Ecosystem Maturity Score, a spend-by-funnel investment map, audience-ladder health, and exactly three next moves.