Stack by Stage — Tooling, Budget & Headcount

On-demand reference for the revops-tech-stack skill.

Stage-appropriate stack composition with tool lists, total tool counts, and annual budget ranges. Use alongside the Golden Rule "Stage-Appropriate Complexity" in SKILL.md.

STARTUP (€0-5M ARR, <10 GTM headcount):
  CRM: HubSpot Free/Starter or Pipedrive
  Marketing: HubSpot Marketing Starter or Mailchimp
  Engagement: Built-in CRM email tracking + basic sequences
  Meetings: Calendly or HubSpot Meetings
  Documents: PandaDoc or manual proposals
  Total tools: 3-5 | Budget: €5-15K/year

SCALE-UP (€5-25M ARR, 10-50 GTM headcount):
  CRM: HubSpot Professional or Salesforce Professional
  Marketing: HubSpot Marketing Pro or Marketo
  Engagement: Native CRM sequences or dedicated tool (Outreach/Apollo)
  Intelligence: Conversation tool (Gong/Chorus), basic enrichment
  Integration: Zapier Pro or native integrations
  Documents: PandaDoc or HubSpot Quotes
  Total tools: 6-12 | Budget: €50-200K/year

GROWTH (€25-100M ARR, 50-200 GTM headcount):
  CRM: Salesforce Enterprise or HubSpot Enterprise
  Marketing: Full MAP with ABM capabilities
  Engagement: Dedicated sales engagement platform
  Intelligence: Full conversation + intent + enrichment
  CS Platform: Gainsight, ChurnZero, or Vitally
  Revenue Intelligence: Clari, Aviso, or BoostUp
  Integration: iPaaS platform (Workato/Tray.io)
  Documents: CPQ solution
  Total tools: 12-20 | Budget: €300K-1M/year