Post radar

Instructions

Setup state. Not yet configured for this org. Load the Setup sub-page and walk the user through wiring the LINKEDIN_ENGAGEMENT trigger with the right set of monitored profiles (founder, execs, company page, competitor pages, thought leaders), engagement types, noise filters, and follow-up sequence before running this play. (After setup is performed, rewrite this paragraph via swan-update-skill to describe the current state — monitored profile list, engagement types tracked (comments / reactions / reposts), noise filters applied, sequence wired, success metric, and last-refreshed date — so future runs see the current configuration without re-checking.)

When this fires

A LINKEDIN_ENGAGEMENT trigger lands. Payload includes: the post URL, the post content (or summary), the engager's name + LinkedIn URL, engagement type (comment / reaction / repost), and the comment text if it's a comment.

Speed matters. Replying within 24 hours converts much better than 72+ hours.

Step 1 — Filter the noise

Not every engagement is worth acting on. Quick filters:

• Generic emoji-only reactions → low signal, skip unless they're a high-value account
• One-word comments ("Love this!", "100%") → skip unless from an ICP-fit person
• Competitors and vendors → never engage as a sales motion; flag for awareness only
• Existing customers → route to CSM, not to outbound
• Internal employees → skip

Set a minimum threshold: comments ≥ ~15 words, or any engagement from a known ICP company.

Step 2 — Enrich the engager

swan-enrich-contact with the LinkedIn URL. Returns: title, company, tenure, role family.

Cheap and necessary. The engager's title + company are the two things that determine the right reply.

Step 3 — ICP and CRM check in parallel

Two checks:

1. ICP fit — does the engager's company match the org's ICP? Use swan-search-companies for the domain; if not in Swan, briefly check firmographic match.
2. CRM relationship — hubspot-search-objects (contacts, filter by email or LinkedIn URL). Is this person already in the system? Is there an active deal or owner?

Outcome routing:

• ICP fit + no relationship → cold outreach play, draft message
• ICP fit + active relationship → route to owner with a "they engaged on your post" alert
• Non-ICP but interesting → flag for awareness, no outreach
• Non-ICP and noise → discard

Step 4 — Read the post they engaged with

The engager interacted with specific content. The reply must reference what they actually engaged with — generic "saw your comment" outreach is worse than ignoring them.

swan-fetch-scraped-url on the post URL if the trigger payload didn't include the full post content. Otherwise use what's in the payload.

Extract: the post's topic, the angle of their comment / reaction, any specific question or statement they made.

Step 5 — Choose the response channel

LinkedIn engagement begets LinkedIn response. Options:

• LinkedIn comment reply — public, low-commitment, opens a conversation
• LinkedIn DM / connection request — direct, slightly more aggressive
• Email follow-up — if the relationship warrants and the email is known, fine to escalate

Default is LinkedIn comment reply first, then DM if they respond.

Step 6 — Draft the response

Templates:

Reply to a substantive comment:

"[Engager], totally agree on [their specific point]. We see the same with [your customers] — usually it shows up as [specific manifestation]. Curious how you're thinking about [their stated challenge]."

DM after a reaction-only signal (lower priority):

"Hey [name] — noticed you reacted to [post topic]. We work with [persona] on [adjacent problem] — would love to hear how you're approaching it at [their company]."

Keep it short. Sales-y openings kill the warmth of the signal.

Step 7 — Route or send

For unowned ICP-fit prospects: hand off to reach-out or call swan-build-sequence (single-touch LinkedIn-first, no aggressive cadence).

For owned accounts: hubspot-create-task for the owner with the post URL, the engager, and a suggested message. Don't auto-send into a rep's territory.

Step 8 — Log

swan-update-company to tag the engager's company with the engagement signal. swan-save-message-example if the message style was approved — feed the engagement-reply voice back into the org's tone library.

Rules

• MUST reply within 24 hours to retain the warmth advantage.
• MUST reference the specific post and the engager's specific action. Generic outreach negates the signal.
• MUST check ICP fit and CRM ownership before drafting.
• NEVER pitch in the LinkedIn comment thread. Use the comment to start a conversation; pitch in DM or email.
• NEVER message every reaction. Filter aggressively to substantive comments + ICP fit.
• NEVER reply to competitor or vendor engagement as a sales motion.
• If the engager has engaged on multiple posts in the last 90 days, treat as a hot signal — escalate priority. swan-linkedin-social-media-presence on the engager can surface this.
• If a tool result is truncated, read from files/tool-outputs/<toolName>_<callId>.json in swan-execute-code.

Tighten over time

After 10-20 fires, read recent reply-rate data via swan-search-sequences filtered to this play's executions. Identify which monitored profiles produced highest-converting engagers (often founder + one named exec dominate). Recommend the user drop low-yield monitored profiles, raise the minimum comment-length threshold, or restrict to ICP-fit companies only before the next batch.