Red-flag and green-flag catalog

Roll the audit's findings into two short, prioritized lists. Every item must name the culprit (or winner) — the specific campaign, ad set, ad or account — the metric that triggered it, and the fix. Vague flags ("CTR could be better") are useless; specific ones ("Ad set 'Enterprise-Image' CTR 0.18% vs 0.42% benchmark after 14k impressions — pause the two weakest images, shift spend to the TLA set") are the product.

Red flags — look for these

• Decaying ads — CTR down three weeks in a row, or below the format pause threshold after 1,000+ impressions. Fix: pause / refresh the creative; move budget to winners.
• Efficiency drop — more spend, less engagement/fewer clicks period-over-period. Fix: name the ad set that grew spend without output; rein it in.
• Spend spike — a campaign/ad set whose spend jumped with no matching lift in clicks/pipeline. Fix: cap or investigate; check for audience overlap or a runaway auto-bid.
• Too many ads for the budget — actual serving ads far above affordableAds, per-ad spend below $25/day. Fix: consolidate to the affordable count so LinkedIn can optimize.
• Impression hogs — one or few accounts eating a lopsided share of impressions (starving the rest of the list). Fix: consider frequency-capping or excluding them so budget reaches under-served target accounts. Only flag when the share is genuinely disproportionate.
• Deals without engagement — influenced/open deals on accounts your ads never touched (from list_deals + list_companies). Fix: add those accounts to the target list; your ABM isn't covering real pipeline.
• Format mis-allocation — heavy spend in a weak-effective-CPC-to-LP format (e.g. video/lead-gen) while TLAs are underfunded. Fix: the reallocation from the metrics reference.
• Below-benchmark core metric — account CPC/CPM well above, or CTR/effective-CTR-to-LP well below, benchmark. Fix: point to the format(s) dragging the average.

Green flags — celebrate and double down

• Top-performing ads and campaigns in the window (by clicks, effective CTR to LP, or influenced pipeline). Action: scale spend, clone the angle into new creatives.
• Formats punching above their spend share — e.g. TLAs at 15% of spend but 60% of LP clicks / deal influence. Action: shift more budget here (ties to the reallocation).
• Accounts heating up — companies surging in engagement or newly moved to Interested. Action: hand to BDRs/AEs now, while intent is warm.
• Improving efficiency — clicks/engagement up while spend flat or down; CPC/CPM trending down. Action: keep the current creative/bid strategy; it's working.

Keep each list to the few that actually matter for this account — 3-6 items each is plenty. A clean account with few flags is a fine result; don't manufacture problems to fill the list.