Source tiers and query patterns
Launch monitoring needs speed and precision. Run tiers in this order: highest-reach first, then community, then niche — a wrong claim in a high-reach outlet spreads to secondary coverage within hours, so that is where the first minutes of any run go. Within a tier, run all queries in parallel.
All patterns below use site: operators, which work in any web search tool. Substitute the product's confirmed name variants (from alternate-name resolution) into every "[product name]" slot — run the high-signal queries once per variant when variants differ materially.
Tier 1 — High-reach press (run first)
Widest reach, highest chance of a mischaracterization spreading to secondary coverage. Check within the first pass of any run.
"[product name]" site:techcrunch.com"[product name]" site:theverge.com"[product name]" site:wired.com"[product name]" site:arstechnica.com"[product name]" site:venturebeat.com"[product name]" site:siliconangle.com"[product name]" site:theregister.com"[product name]" site:zdnet.com"[product name]" site:bloomberg.com"[product name]" site:reuters.com"[product name]" "[company name]" announcement OR launch OR release
Category-specific press — add based on the context profile:
- Developer tools / APIs:
site:infoq.com,site:sdtimes.com,site:thenewstack.io - AI/ML:
site:theinformation.com, plus the major AI newsletters - Enterprise SaaS:
site:cio.com,site:computerworld.com - Consumer:
site:mashable.com,site:engadget.com
Tier 2 — Community & developer forums (parallel with Tier 1)
Community threads move faster than press and contain the most honest reactions — including the mischaracterizations that later spread to press.
Hacker News
"[product name]" site:news.ycombinator.com- Also search HN's own search index (hn.algolia.com) with a last-24h date filter
- Signal: threads with 50+ comments are high-priority; read the top comments specifically for wrong claims — an upvoted wrong claim is the seed of tomorrow's press error
Reddit — broad + subreddit-specific (run all, not just one)
"[product name]" site:reddit.com— broad sweep"[product name]" site:reddit.com/r/[category subreddit]— from the context profile"[product name]" site:reddit.com/r/[company name]— brand subreddit if it exists"[product name]" site:reddit.com/r/technology, plus the profile-relevant subs (r/programming,r/MachineLearning,r/SaaS,r/webdev,r/devops,r/artificial, …)- Signal: sort by "new" for real-time reaction, "top" for highest-reach threads; "I'm disappointed" and "this is actually X not Y" threads are the priority reads
Dev communities (if the audience is technical)
"[product name]" site:dev.to"[product name]" site:hashnode.com"[product name]" site:medium.com"[product name]" site:stackoverflow.com"[product name]" site:github.com— issues, discussions, reactions on the repo if public"[product name]" discord— find the official or community server; early feedback lands there before it surfaces publicly
Tier 3 — Social (real-time volume and influencer signal)
Sweep every pass, not just the first run — social moves faster than everything else.
X / Twitter
"[product name]" site:x.com"[product name]" launch OR announced OR "just released" site:x.com"[product name]" wrong OR broken OR disappointed site:x.com— complaint hunt"[product name]" "actually" OR "turns out" OR correcting site:x.com— correction chains- Check quote-posts of the official launch post — reactions and mischaracterizations concentrate there
- Signal: threads with 100+ likes within 24h; journalist corrections; influencer takes
"[product name]" site:linkedin.com"[product name]" launched OR "my take" site:linkedin.com- Signal: founder/exec posts, practitioner commentary, buyer takes — for B2B products LinkedIn often carries higher-quality signal than X
YouTube
"[product name]" review OR "hands on" OR reaction site:youtube.com"[product name]" "first impressions" OR unboxing site:youtube.com"[product name]" problems OR issues OR "doesn't work" site:youtube.com- Signal: view count within 48h and comment themes; large tech channels shape mainstream perception faster than most press
Instagram / TikTok / Facebook / Threads
These platforms block most direct search — if your web-research tool has a social-focused search mode, use it here; otherwise pair site: queries with platform-name keyword queries:
"[product name]" site:tiktok.com, or social-mode query"[product name]" review OR reaction"[product name]" site:instagram.com, or social-mode query"[product name]" instagram"[product name]" site:facebook.com/site:threads.net- Signal: viral reaction videos in the first 48h can reach audiences larger than any press outlet; comment sections surface raw consumer sentiment fast
Tier 4 — Competitor monitoring (if enabled)
[competitor] "[product name]" OR "[category keyword]"— are they writing about the launch?[competitor] "compared to" OR "vs" OR "alternative"— positioning content[competitor] site:x.com— real-time reactions from their accounts- Check each competitor's blog and changelog for counter-announcements within 48h of launch
"[competitor] vs [product name]"— comparison content published since launch date- Silence is also a data point — record "no visible response" per competitor rather than omitting them
Tier 5 — Mischaracterization-specific queries (every pass)
Build these from the context profile's "what would a mischaracterization look like":
- Pricing:
"[product name]" pricing OR price OR "costs $"— compare against actual pricing - Category confusion:
"[product name]" "[wrong category]"— e.g. an API being called a "no-code tool" - Capability inflation:
"[product name]" "[feature it doesn't have]" - Capability deflation:
"[product name]" "only" OR "just" OR "limited to" - Wrong comparisons:
"[product name]" vs "[wrong competitor]" - Attribution errors:
"[product name]" "[wrong company name]" - Spread check: re-run any confirmed wrong claim as its own query —
"[product name]" "[wrong claim]"and"[product name]" site:reddit.com "[wrong claim]"— to see who else is citing it
Tier 6 — Consumer & app-specific sources
Add for consumer launches (apps, hardware, consumer software); skip for pure B2B/developer tools.
- App stores:
"[product name]" site:apps.apple.com/site:play.google.com— check the recent-reviews tab directly; 1-star reviews after an update flag regressions before press notices, and platform-specific issues surface here first - Podcasts:
"[product name]" podcast OR episode site:open.spotify.com OR site:podcasts.apple.com— major tech podcasts shape consumer narrative - Product Hunt:
"[product name]" site:producthunt.com— launch-day comments and "alternatives to" pages - Ecosystem forums: Apple →
site:forums.macrumors.com,site:9to5mac.com,site:appleinsider.com; Android →site:androidpolice.com,site:9to5google.com; gaming →site:resetera.com,r/gaming
Alternate name resolution — query patterns
Run before asking the user anything; fold every confirmed variant into the query lists above.
"[product name]" codename OR "internal name" OR "project name""[product name]" "formerly known as" OR "previously called" OR rebranded"[company name]" "[product category]" names OR versions- Hardware: search both the marketing name and the internal model identifier
- AI products: check API name, model name, and consumer-facing name separately — they are often different
- Software: check the GitHub repo name, package name, and SDK name